SlideShare uma empresa Scribd logo
1 de 25
Baixar para ler offline
S. No Topic Presenter
1.
Module - I
Validity
a. Introduction
b. Essential parts of Validity
c. Types of validity in quantitative research
d. Issues/Threats related to validity in quantitative research
Rashu Sharma
(0150420)
2.
Module - II
Reliability
a. Introduction
b. Types of reliability in quantitative research
❖ External Consistency Procedure
❖ Internal Consistency Procedure
c. Factors affecting the reliability
d. Issues/Threats related to the reliability in quantitative research
Sourabh Sharma
(0250420)
Module - I
Validity
a. Introduction
b. Essential parts of Validity
c. Types of validity in quantitative research
d. Issues/Threats related to validity in quantitative research
Validity:
(Introduction)
• A measure of the truthfulness of a measuring instrument. It indicates
whether the instrument measures what it claims to measure.
• refers to the degree to which the results are truthful or genuine.
• According to Kerlinger, “ the commonest definition of the validity is
epitomized by the question: Are we measuring what we think we are
measuring? ’’
Validity
(Essential parts of validity)
• In research, validity has two essential parts:
• a) internal (credibility), and
• b) external (transferability).
• Internal validity indicates whether the results of the study are legitimate because of the way the
groups were selected, data were recorded or analyses were performed. It refers to whether a
study can be replicated [Willis, 2007].
• To assure it, the researcher can describe appropriate strategies, such as triangulation, prolonged
contact, member checks, saturation, reflexivity, and peer review.
Validity
(Essential parts of validity)
• External validity shows whether the results given by the study are transferable to
other groups of interest [Last, 2001]
• A researcher can increase external validity by:
• i) achieving representation of the population through strategies, such as,
random selection,
• ii) using heterogeneous groups,
• iii) using non-reactive measures, and
• iv) using precise description to allow for study replication or replicate study
across different populations, settings, etc.
Validity
(Types of validity in quantitative research)
• Face Validity
• Content validity;
• Criterion Validity
• Concurrent and predictive validity;
• Construct validity.
Validity
(Face validity)
• The extent to which a measuring instrument appears valid on its surface.
• The judgement that an instrument is measuring what it is supposed to is primarily
based upon the logical link between the questions and the objectives of the study.
• Each question or item on the research instrument must have a logical link with an
objective.
• Establishment of this link is called face validity.
• Hence, one of the main advantages of this type of validity is that it is easy to
apply.
• For example, does the test selected by the school board to measure student
achievement “appear” to be an actual measure of achievement?
Validity
(Content validity)
• The extent to which a measuring instrument covers a representative sample of the
domain of behaviors to be measured.
• A systematic examination of the test content to determine whether it covers a
representative sample of the domain of behaviors to be measured assesses content
validity.
• In other words, a test with content validity has items that satisfactorily assess the
content being examined.
• To determine whether a test has content validity, you should consult experts in the
area being tested.
Validity
(Criterion Validity)
• The extent to which a measuring instrument accurately predicts behavior or ability in a given area
establishes criterion validity.
• Two types of criterion validity may be used,
• depending on whether the test is used to estimate present performance (concurrent validity) or
• to predict future performance (predictive validity).
• The SAT and GRE are examples of tests that have predictive validity because performance on the
tests correlates with later performance in college and graduate school, respectively.
• The tests can be used with some degree of accuracy to “predict” future behavior.
• A test used to determine whether or not someone qualifies as a pilot is a measure of concurrent
validity.
• We are estimating the person’s ability at the present time, not attempting to predict future
outcomes. Thus, concurrent validation is used for diagnosis of existing status rather than
prediction of future outcomes.
Validity
(Construct Validity)
• Construct validity is considered by many to be the most important type of
validity.
• The construct validity of a test assesses the extent to which a measuring
instrument accurately measures a theoretical construct or trait that it is designed
to measure.
• Some examples of theoretical constructs or traits are verbal fluency, neuroticism,
depression, anxiety, intelligence, and scholastic aptitude.
• One means of establishing construct validity is by correlating performance on the
test with performance on a test for which construct validity has already been
determined.
Review
Validity
(Threats/ issues to internal validity in quantitative research)
Validity
(Threats/ issues to external validity in quantitative research)
Module - II
Reliability
a. Introduction
b. Types of reliability in quantitative research
❖ External Consistency Procedure
❖ Internal Consistency Procedure
c. Factors affecting the reliability
d. Issues/Threats related to the reliability in quantitative research
Reliability
(Introduction)
• Reliability refers to the consistency or stability of a
measuring instrument. In other words, we want a measure
to measure exactly the same way each time it is used. This
means that individuals should receive a similar score each
time they use the measuring instrument.
Reliability
(Types)
• Test/Retest Reliability,
• Alternate-forms Reliability,
• Split-half Reliability, and
• Interrater Reliability.
Reliability
External
consistency
procedures
Test/ Retest Alternate
forms
Internal
consistency
Procedures
Split half
technique
Reliability
(External & Internal consistency procedures)
Reliability
(Test-Retest)
• Test/retest reliability: A reliability coefficient determined by assessing the degree
of relationship between scores on the same test administered on two different
occasions.
• One of the most often used and obvious ways of establishing reliability is to repeat
the same test on a second occasion-test/retest reliability.
• The obtained correlation coefficient is between the two scores of each individual
on the same test administered on two different occasions. If the test is reliable, we
expect the two scores for each individual to be similar, and thus the resulting
correlation coefficient will be high (close to 1.00).
• This measure of reliability assesses the stability of a test over time.
• Naturally, some error will be present in each measurement (for example, an
individual may not feel well at one testing or may have problems during the
testing session such as a broken pencil). Thus, it is unusual for the correlation
coefficient to be 1.00, but we expect it to be .80 or higher.
• Issues:
• A problem related to test/retest measures is that on many tests, there will be
practice effects—some people will get better at the second testing, which lowers
the observed correlation.
• A second problem may occur if the interval between test times is short:
Individuals may remember how they answered previously, both correctly and
incorrectly.
• Absence: People remaining absent for re-tests
Reliability
(Test-Retest)
Reliability
(Alternate forms)
• Alternate-Forms Reliability. One means of controlling for test/retest problems is to use
alternate-forms reliability—using alternate forms of the testing instrument and
correlating the performance of individuals on the two different forms.
• In this case, the tests taken at times 1 and 2 are different but equivalent or parallel (hence,
the terms equivalent-forms reliability and parallel-forms reliability are also used). Alternate
forms reliability establishes the stability of the test over time and also the equivalency of
the items from one test to another.
• ISSUES:-
• One problem with alternate-forms reliability is making sure that the tests are truly
parallel. To help ensure equivalency, the tests should have the same number of items, the
items should be of the same difficulty level, and instructions, time limits, examples, and
format should all be equal—often difficult if not impossible to accomplish.
• Second, if the tests are truly equivalent, there is the potential for practice effects, although
not to the same extent as when exactly the same test is administered twice.
• Split-Half Reliability. A third means of establishing reliability is by splitting the items on the test
into equivalent halves and correlating scores on one half of the items with scores on the other half.
• This split-half reliability gives a measure of the equivalence of the content of the test but not of its
stability over time as test/retest and alternate-forms reliability do.
• ISSUES
• The biggest problem with split-half reliability is determining how to divide the items so that the
two halves are, in fact, equivalent.
• For example, it would not be advisable to correlate scores on multiple-choice questions with scores
on short-answer or essay questions. What is typically recommended is to correlate scores on even-
numbered items with scores on odd-numbered items. Thus, if the items at the beginning of the test
are easier or harder than those at the end of the test, the half scores are still equivalent.
Reliability
(Split Half )
• Interrater Reliability. Finally, to measure the reliability of observers rather than tests, you can use
interrater reliability.
• Interrater reliability is a measure of consistency that assesses the agreement of observations made
by two or more raters or judges.
• Let’s say that you are observing play behavior in children. Rather than simply making observations
on your own, it’s advisable to have several independent observers collect data. The observers all
watch the children playing but independently count the number and types of play behaviors they
observe.
• After the data are collected, interrater reliability needs to be established by examining the
percentage of agreement between the raters. If the raters’ data are reliable, then the percentage of
agreement should be high. If the raters are not paying close attention to what they are doing, or if
the measuring scale devised for the various play behaviors is unclear, the percentage of agreement
among observers will not be high.
• Thus, if your observers agree 45 times out of a possible 50, the interrater reliability is 90%—fairly
high. However, if they agree only 20 times out of 50, then the interrater reliability is low (40%).
Reliability
(Inter-rater)
Review
• The wording of questions – A slight ambiguity in the wording of questions or statements can affect the
reliability of a research instrument as respondents may interpret the questions differently at different times,
resulting in different responses.
• The physical setting – In the case of an instrument being used in an interview, any change in the physical
setting at the time of the repeat interview may affect the responses given by a respondent, which may affect
reliability.
• The respondent’s mood – A change in a respondent’s mood when responding to questions or writing answers
in a questionnaire can change and may affect the reliability of that instrument.
• The interviewer’s mood – As the mood of a respondent could change from one interview to another so could
the mood, motivation and interaction of the interviewer, which could affect the responses given by
respondents thereby affecting the reliability of the research instrument.
• The nature of interaction – In an interview situation, the interaction between the interviewer and the
interviewee can affect responses significantly. During the repeat interview the responses given may be
different due to a change in interaction, which could affect reliability.
• The regression effect of an instrument – When a research instrument is used to measure attitudes towards
an issue, some respondents, after having expressed their opinion, may feel that they have been either too
negative or too positive towards the issue. The second time they may express their opinion differently, thereby
affecting reliability.
Reliability
(Factors affecting the reliability of the test)
THANK YOU
EVERYONE

Mais conteúdo relacionado

Mais procurados

Reliability & validity
Reliability & validityReliability & validity
Reliability & validityalameenpa
 
Validity and Reliability
Validity and ReliabilityValidity and Reliability
Validity and ReliabilityMaury Martinez
 
Test Reliability and Validity
Test Reliability and ValidityTest Reliability and Validity
Test Reliability and ValidityBrian Ebie
 
Reliability by Vartika Verma .pdf
Reliability by Vartika Verma .pdfReliability by Vartika Verma .pdf
Reliability by Vartika Verma .pdfVartika Verma
 
Reliability and validity
Reliability and validityReliability and validity
Reliability and validityKaimrc_Rss_Jd
 
Validity of a Research Tool
Validity of a Research ToolValidity of a Research Tool
Validity of a Research TooljobyVarghese22
 
Reliability and validity ppt
Reliability and validity pptReliability and validity ppt
Reliability and validity pptsurendra poudel
 
Validity, Reliability and Feasibility
Validity, Reliability and FeasibilityValidity, Reliability and Feasibility
Validity, Reliability and FeasibilityJasna3134
 
reliability presentation.pptx
reliability presentation.pptxreliability presentation.pptx
reliability presentation.pptxRamsha Makhdum
 
Presentation Validity & Reliability
Presentation Validity & ReliabilityPresentation Validity & Reliability
Presentation Validity & Reliabilitysongoten77
 
Reliability & Validity
Reliability & ValidityReliability & Validity
Reliability & ValidityIkbal Ahmed
 
Tools in Qualitative Research: Validity and Reliability
Tools in Qualitative Research: Validity and ReliabilityTools in Qualitative Research: Validity and Reliability
Tools in Qualitative Research: Validity and ReliabilityDr. Sarita Anand
 
Construct Validity
Construct ValidityConstruct Validity
Construct Validityguest3f37c
 
Validity in Research
Validity in ResearchValidity in Research
Validity in ResearchEcem Ekinci
 

Mais procurados (20)

Reliability & validity
Reliability & validityReliability & validity
Reliability & validity
 
Validity and Reliability
Validity and ReliabilityValidity and Reliability
Validity and Reliability
 
Test Reliability and Validity
Test Reliability and ValidityTest Reliability and Validity
Test Reliability and Validity
 
Reliability by Vartika Verma .pdf
Reliability by Vartika Verma .pdfReliability by Vartika Verma .pdf
Reliability by Vartika Verma .pdf
 
Reliability and validity
Reliability and validityReliability and validity
Reliability and validity
 
Validity of a Research Tool
Validity of a Research ToolValidity of a Research Tool
Validity of a Research Tool
 
Validity
ValidityValidity
Validity
 
Reliability
Reliability Reliability
Reliability
 
Reliability and validity ppt
Reliability and validity pptReliability and validity ppt
Reliability and validity ppt
 
Reliability and validity
Reliability and validityReliability and validity
Reliability and validity
 
Validity, Reliability and Feasibility
Validity, Reliability and FeasibilityValidity, Reliability and Feasibility
Validity, Reliability and Feasibility
 
reliability presentation.pptx
reliability presentation.pptxreliability presentation.pptx
reliability presentation.pptx
 
Reliability
ReliabilityReliability
Reliability
 
Presentation Validity & Reliability
Presentation Validity & ReliabilityPresentation Validity & Reliability
Presentation Validity & Reliability
 
Reliability & Validity
Reliability & ValidityReliability & Validity
Reliability & Validity
 
Validity and reliability
Validity and reliabilityValidity and reliability
Validity and reliability
 
Tools in Qualitative Research: Validity and Reliability
Tools in Qualitative Research: Validity and ReliabilityTools in Qualitative Research: Validity and Reliability
Tools in Qualitative Research: Validity and Reliability
 
01 validity and its type
01 validity and its type01 validity and its type
01 validity and its type
 
Construct Validity
Construct ValidityConstruct Validity
Construct Validity
 
Validity in Research
Validity in ResearchValidity in Research
Validity in Research
 

Semelhante a reliablity and validity in social sciences research

Validity of test
Validity of testValidity of test
Validity of testSarat Rout
 
JC-16-23June2021-rel-val.pptx
JC-16-23June2021-rel-val.pptxJC-16-23June2021-rel-val.pptx
JC-16-23June2021-rel-val.pptxsaurami
 
Qualities of Good Test.pdf
Qualities of Good Test.pdfQualities of Good Test.pdf
Qualities of Good Test.pdfFaheemGul17
 
Validity and reliability of the instrument
Validity and reliability of the instrumentValidity and reliability of the instrument
Validity and reliability of the instrumentBhumi Patel
 
Evaluation of Measurement Instruments.ppt
Evaluation of Measurement Instruments.pptEvaluation of Measurement Instruments.ppt
Evaluation of Measurement Instruments.pptCityComputers3
 
Louzel Report - Reliability & validity
Louzel Report - Reliability & validity Louzel Report - Reliability & validity
Louzel Report - Reliability & validity Louzel Linejan
 
Characteristics of a good test
Characteristics of a good testCharacteristics of a good test
Characteristics of a good testcyrilcoscos
 
Meaning and Methods of Estimating Reliability of Test.pptx
Meaning and Methods of Estimating Reliability of Test.pptxMeaning and Methods of Estimating Reliability of Test.pptx
Meaning and Methods of Estimating Reliability of Test.pptxsarat68
 
Characteristics of Good Evaluation Instrument
Characteristics of Good Evaluation InstrumentCharacteristics of Good Evaluation Instrument
Characteristics of Good Evaluation InstrumentSuresh Babu
 
The validity of Assessment.pptx
The validity of Assessment.pptxThe validity of Assessment.pptx
The validity of Assessment.pptxNurulKhusna13
 
Reliability and validity.pptx
Reliability and validity.pptxReliability and validity.pptx
Reliability and validity.pptxNathanMoyo1
 
Reliability of test
Reliability of testReliability of test
Reliability of testSarat Rout
 
Validity of Assessment Tools
Validity of Assessment ToolsValidity of Assessment Tools
Validity of Assessment ToolsUmairaNasim
 
Reliability and validity- research-for BSC/PBBSC AND MSC NURSING
Reliability and validity- research-for BSC/PBBSC AND MSC NURSINGReliability and validity- research-for BSC/PBBSC AND MSC NURSING
Reliability and validity- research-for BSC/PBBSC AND MSC NURSINGSUCHITRARATI1976
 
Validity and reliability in assessment.
Validity and reliability in assessment. Validity and reliability in assessment.
Validity and reliability in assessment. Tarek Tawfik Amin
 

Semelhante a reliablity and validity in social sciences research (20)

Validity of test
Validity of testValidity of test
Validity of test
 
JC-16-23June2021-rel-val.pptx
JC-16-23June2021-rel-val.pptxJC-16-23June2021-rel-val.pptx
JC-16-23June2021-rel-val.pptx
 
Monika seminar
Monika seminarMonika seminar
Monika seminar
 
Monika seminar
Monika seminarMonika seminar
Monika seminar
 
Qualities of Good Test.pdf
Qualities of Good Test.pdfQualities of Good Test.pdf
Qualities of Good Test.pdf
 
Validity and reliability of the instrument
Validity and reliability of the instrumentValidity and reliability of the instrument
Validity and reliability of the instrument
 
Evaluation of Measurement Instruments.ppt
Evaluation of Measurement Instruments.pptEvaluation of Measurement Instruments.ppt
Evaluation of Measurement Instruments.ppt
 
Louzel Report - Reliability & validity
Louzel Report - Reliability & validity Louzel Report - Reliability & validity
Louzel Report - Reliability & validity
 
Characteristics of a good test
Characteristics of a good testCharacteristics of a good test
Characteristics of a good test
 
Meaning and Methods of Estimating Reliability of Test.pptx
Meaning and Methods of Estimating Reliability of Test.pptxMeaning and Methods of Estimating Reliability of Test.pptx
Meaning and Methods of Estimating Reliability of Test.pptx
 
Qualities of a Good Test
Qualities of a Good TestQualities of a Good Test
Qualities of a Good Test
 
Characteristics of Good Evaluation Instrument
Characteristics of Good Evaluation InstrumentCharacteristics of Good Evaluation Instrument
Characteristics of Good Evaluation Instrument
 
EM&E.pptx
EM&E.pptxEM&E.pptx
EM&E.pptx
 
The validity of Assessment.pptx
The validity of Assessment.pptxThe validity of Assessment.pptx
The validity of Assessment.pptx
 
Reliability and validity.pptx
Reliability and validity.pptxReliability and validity.pptx
Reliability and validity.pptx
 
Reliability of test
Reliability of testReliability of test
Reliability of test
 
Validity of Assessment Tools
Validity of Assessment ToolsValidity of Assessment Tools
Validity of Assessment Tools
 
Reliability and validity- research-for BSC/PBBSC AND MSC NURSING
Reliability and validity- research-for BSC/PBBSC AND MSC NURSINGReliability and validity- research-for BSC/PBBSC AND MSC NURSING
Reliability and validity- research-for BSC/PBBSC AND MSC NURSING
 
Validity and reliability in assessment.
Validity and reliability in assessment. Validity and reliability in assessment.
Validity and reliability in assessment.
 
Chandani
ChandaniChandani
Chandani
 

Último

2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...pradhanghanshyam7136
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxVishalSingh1417
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxEsquimalt MFRC
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxVishalSingh1417
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseAnaAcapella
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and ModificationsMJDuyan
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxcallscotland1987
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSCeline George
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.pptRamjanShidvankar
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024Elizabeth Walsh
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 

Último (20)

2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...Kodo Millet  PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
Kodo Millet PPT made by Ghanshyam bairwa college of Agriculture kumher bhara...
 
Unit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptxUnit-IV- Pharma. Marketing Channels.pptx
Unit-IV- Pharma. Marketing Channels.pptx
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Application orientated numerical on hev.ppt
Application orientated numerical on hev.pptApplication orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 

reliablity and validity in social sciences research

  • 1. S. No Topic Presenter 1. Module - I Validity a. Introduction b. Essential parts of Validity c. Types of validity in quantitative research d. Issues/Threats related to validity in quantitative research Rashu Sharma (0150420) 2. Module - II Reliability a. Introduction b. Types of reliability in quantitative research ❖ External Consistency Procedure ❖ Internal Consistency Procedure c. Factors affecting the reliability d. Issues/Threats related to the reliability in quantitative research Sourabh Sharma (0250420)
  • 2. Module - I Validity a. Introduction b. Essential parts of Validity c. Types of validity in quantitative research d. Issues/Threats related to validity in quantitative research
  • 3. Validity: (Introduction) • A measure of the truthfulness of a measuring instrument. It indicates whether the instrument measures what it claims to measure. • refers to the degree to which the results are truthful or genuine. • According to Kerlinger, “ the commonest definition of the validity is epitomized by the question: Are we measuring what we think we are measuring? ’’
  • 4. Validity (Essential parts of validity) • In research, validity has two essential parts: • a) internal (credibility), and • b) external (transferability). • Internal validity indicates whether the results of the study are legitimate because of the way the groups were selected, data were recorded or analyses were performed. It refers to whether a study can be replicated [Willis, 2007]. • To assure it, the researcher can describe appropriate strategies, such as triangulation, prolonged contact, member checks, saturation, reflexivity, and peer review.
  • 5. Validity (Essential parts of validity) • External validity shows whether the results given by the study are transferable to other groups of interest [Last, 2001] • A researcher can increase external validity by: • i) achieving representation of the population through strategies, such as, random selection, • ii) using heterogeneous groups, • iii) using non-reactive measures, and • iv) using precise description to allow for study replication or replicate study across different populations, settings, etc.
  • 6. Validity (Types of validity in quantitative research) • Face Validity • Content validity; • Criterion Validity • Concurrent and predictive validity; • Construct validity.
  • 7. Validity (Face validity) • The extent to which a measuring instrument appears valid on its surface. • The judgement that an instrument is measuring what it is supposed to is primarily based upon the logical link between the questions and the objectives of the study. • Each question or item on the research instrument must have a logical link with an objective. • Establishment of this link is called face validity. • Hence, one of the main advantages of this type of validity is that it is easy to apply. • For example, does the test selected by the school board to measure student achievement “appear” to be an actual measure of achievement?
  • 8. Validity (Content validity) • The extent to which a measuring instrument covers a representative sample of the domain of behaviors to be measured. • A systematic examination of the test content to determine whether it covers a representative sample of the domain of behaviors to be measured assesses content validity. • In other words, a test with content validity has items that satisfactorily assess the content being examined. • To determine whether a test has content validity, you should consult experts in the area being tested.
  • 9. Validity (Criterion Validity) • The extent to which a measuring instrument accurately predicts behavior or ability in a given area establishes criterion validity. • Two types of criterion validity may be used, • depending on whether the test is used to estimate present performance (concurrent validity) or • to predict future performance (predictive validity). • The SAT and GRE are examples of tests that have predictive validity because performance on the tests correlates with later performance in college and graduate school, respectively. • The tests can be used with some degree of accuracy to “predict” future behavior. • A test used to determine whether or not someone qualifies as a pilot is a measure of concurrent validity. • We are estimating the person’s ability at the present time, not attempting to predict future outcomes. Thus, concurrent validation is used for diagnosis of existing status rather than prediction of future outcomes.
  • 10. Validity (Construct Validity) • Construct validity is considered by many to be the most important type of validity. • The construct validity of a test assesses the extent to which a measuring instrument accurately measures a theoretical construct or trait that it is designed to measure. • Some examples of theoretical constructs or traits are verbal fluency, neuroticism, depression, anxiety, intelligence, and scholastic aptitude. • One means of establishing construct validity is by correlating performance on the test with performance on a test for which construct validity has already been determined.
  • 12. Validity (Threats/ issues to internal validity in quantitative research)
  • 13. Validity (Threats/ issues to external validity in quantitative research)
  • 14. Module - II Reliability a. Introduction b. Types of reliability in quantitative research ❖ External Consistency Procedure ❖ Internal Consistency Procedure c. Factors affecting the reliability d. Issues/Threats related to the reliability in quantitative research
  • 15. Reliability (Introduction) • Reliability refers to the consistency or stability of a measuring instrument. In other words, we want a measure to measure exactly the same way each time it is used. This means that individuals should receive a similar score each time they use the measuring instrument.
  • 16. Reliability (Types) • Test/Retest Reliability, • Alternate-forms Reliability, • Split-half Reliability, and • Interrater Reliability.
  • 17. Reliability External consistency procedures Test/ Retest Alternate forms Internal consistency Procedures Split half technique Reliability (External & Internal consistency procedures)
  • 18. Reliability (Test-Retest) • Test/retest reliability: A reliability coefficient determined by assessing the degree of relationship between scores on the same test administered on two different occasions. • One of the most often used and obvious ways of establishing reliability is to repeat the same test on a second occasion-test/retest reliability. • The obtained correlation coefficient is between the two scores of each individual on the same test administered on two different occasions. If the test is reliable, we expect the two scores for each individual to be similar, and thus the resulting correlation coefficient will be high (close to 1.00). • This measure of reliability assesses the stability of a test over time.
  • 19. • Naturally, some error will be present in each measurement (for example, an individual may not feel well at one testing or may have problems during the testing session such as a broken pencil). Thus, it is unusual for the correlation coefficient to be 1.00, but we expect it to be .80 or higher. • Issues: • A problem related to test/retest measures is that on many tests, there will be practice effects—some people will get better at the second testing, which lowers the observed correlation. • A second problem may occur if the interval between test times is short: Individuals may remember how they answered previously, both correctly and incorrectly. • Absence: People remaining absent for re-tests Reliability (Test-Retest)
  • 20. Reliability (Alternate forms) • Alternate-Forms Reliability. One means of controlling for test/retest problems is to use alternate-forms reliability—using alternate forms of the testing instrument and correlating the performance of individuals on the two different forms. • In this case, the tests taken at times 1 and 2 are different but equivalent or parallel (hence, the terms equivalent-forms reliability and parallel-forms reliability are also used). Alternate forms reliability establishes the stability of the test over time and also the equivalency of the items from one test to another. • ISSUES:- • One problem with alternate-forms reliability is making sure that the tests are truly parallel. To help ensure equivalency, the tests should have the same number of items, the items should be of the same difficulty level, and instructions, time limits, examples, and format should all be equal—often difficult if not impossible to accomplish. • Second, if the tests are truly equivalent, there is the potential for practice effects, although not to the same extent as when exactly the same test is administered twice.
  • 21. • Split-Half Reliability. A third means of establishing reliability is by splitting the items on the test into equivalent halves and correlating scores on one half of the items with scores on the other half. • This split-half reliability gives a measure of the equivalence of the content of the test but not of its stability over time as test/retest and alternate-forms reliability do. • ISSUES • The biggest problem with split-half reliability is determining how to divide the items so that the two halves are, in fact, equivalent. • For example, it would not be advisable to correlate scores on multiple-choice questions with scores on short-answer or essay questions. What is typically recommended is to correlate scores on even- numbered items with scores on odd-numbered items. Thus, if the items at the beginning of the test are easier or harder than those at the end of the test, the half scores are still equivalent. Reliability (Split Half )
  • 22. • Interrater Reliability. Finally, to measure the reliability of observers rather than tests, you can use interrater reliability. • Interrater reliability is a measure of consistency that assesses the agreement of observations made by two or more raters or judges. • Let’s say that you are observing play behavior in children. Rather than simply making observations on your own, it’s advisable to have several independent observers collect data. The observers all watch the children playing but independently count the number and types of play behaviors they observe. • After the data are collected, interrater reliability needs to be established by examining the percentage of agreement between the raters. If the raters’ data are reliable, then the percentage of agreement should be high. If the raters are not paying close attention to what they are doing, or if the measuring scale devised for the various play behaviors is unclear, the percentage of agreement among observers will not be high. • Thus, if your observers agree 45 times out of a possible 50, the interrater reliability is 90%—fairly high. However, if they agree only 20 times out of 50, then the interrater reliability is low (40%). Reliability (Inter-rater)
  • 24. • The wording of questions – A slight ambiguity in the wording of questions or statements can affect the reliability of a research instrument as respondents may interpret the questions differently at different times, resulting in different responses. • The physical setting – In the case of an instrument being used in an interview, any change in the physical setting at the time of the repeat interview may affect the responses given by a respondent, which may affect reliability. • The respondent’s mood – A change in a respondent’s mood when responding to questions or writing answers in a questionnaire can change and may affect the reliability of that instrument. • The interviewer’s mood – As the mood of a respondent could change from one interview to another so could the mood, motivation and interaction of the interviewer, which could affect the responses given by respondents thereby affecting the reliability of the research instrument. • The nature of interaction – In an interview situation, the interaction between the interviewer and the interviewee can affect responses significantly. During the repeat interview the responses given may be different due to a change in interaction, which could affect reliability. • The regression effect of an instrument – When a research instrument is used to measure attitudes towards an issue, some respondents, after having expressed their opinion, may feel that they have been either too negative or too positive towards the issue. The second time they may express their opinion differently, thereby affecting reliability. Reliability (Factors affecting the reliability of the test)