The document provides a summary of the global, Asian, and North American frozen food markets from 2005-2010. It finds that the global market reached $194 billion in 2010, with Asia Pacific and North America markets valued at $16.5 billion and $42.9 billion respectively. The frozen pizza, potato, and ready meals markets all saw annual growth between 3-6% globally in this period. UK and North American trends show consumers increasingly choosing frozen foods for health, value and convenience. The outlook predicts continued strong growth in Asia Pacific and in healthy frozen product lines worldwide through 2012.

1. FROZEN
FOOD
INSIGHTS
July 2011
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© 2011 Zpryme Research & Consulting, LLC
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3. Table of contents
What’s Inside
• Frozen Food Market Summary
 Frozen Food Market Snapshot - 1
© 2011 Zpryme Research & Consulting, LLC
 World, Asia, and North America Frozen Food Market - 2
 World, Asia, and North America Frozen Pizza Market - 3
 World, Asia, and North America Frozen Potato Market - 4
 World, Asia, and North America Frozen Ready Meals Market - 5
 World, Asia, and North America Frozen Food Growth Rates - 6
 UK Frozen Food Trends - 7
 North American Frozen Food Trends - 8
 North American Frozen Food Outlook - 9

4. Frozen Food Market Summary

5. Frozen Food Market Snapshot
Market Insights:
o Economics, healthy choices and convenience will drive product growth
across all frozen product categories in the near term.
o North America sales of frozen pizza will continue to make up almost 50%
© 2011 Zpryme Research & Consulting, LLC
of the global market.
o Driven by an emerging middle class, Asia Pacific (especially in India and
China) frozen potato and ready meal sales will see significant growth in
2011 and 2012.
o Frozen food products will see strong competition from fast food
restaurants and from supermarkets offering fresh ready to eat meals and
products.
o Forward-looking: beauty/lifestyle frozen foods that boast anti-aging
agents or increase energy will increasingly become more popular again
as global consumer purchasing sentiment grows positive for 2012.
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6. World, Asia, and North America Frozen Food Market
2005 – 2010
In 2010, the global frozen food market reached $194 billion, while the Asia Pacific and
North America market values were $16.5 and $42.9 billion, respectively.
Global, Asia, and North America Frozen Food Market
$250.0
2005 – 2010 (in U.S. billions)
© 2011 Zpryme Research & Consulting, LLC
$200.0 $194.1
$187.1 $188.2
$174.7
$157.3
$151.8
$150.0
$100.0
$50.0 $40.0 $41.2 $42.9
$34.7 $36.5 $38.4
$12.9 $14.9 $15.6 $16.5
$11.6 $12.0
$0.0
2005 2006 2007 2008 2009 2010
Asia Pacific North America World Source: Zpryme
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7. World, Asia, and North America Frozen Pizza Market
2005 - 2010
In 2010, the global frozen pizza market reached $13.0 billion, while the Asia Pacific and
North America market values were $0.3 and $6.2 billion, respectively.
Global, Asia, and North America Frozen Pizza Market
$14.0
2005 – 2010 (in U.S. billions) $13.0
$12.3
© 2011 Zpryme Research & Consulting, LLC
$12.1
$12.0
$11.2
$10.3
$9.9
$10.0
$8.0
$6.2
$5.9
$6.0 $5.5
$5.2
$4.8 $4.9
$4.0
$2.0
$0.3 $0.3 $0.3 $0.3 $0.3 $0.3
$0.0
2005 2006 2007 2008 2009 2010
Asia Pacific North America World Source: Zpryme
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8. World, Asia, and North America Frozen Potato Market
2005 - 2010
In 2010, the global frozen potato market reached $7.2 billion, while the Asia Pacific and
North America market values were $0.5 and $1.9 billion, respectively.
Global, Asia, and North America Frozen Potato Market
2005 – 2010 (in U.S. billions)
$8.0
© 2011 Zpryme Research & Consulting, LLC
$7.2 $7.2
$7.0
$7.0 $6.8
$6.2
$5.9
$6.0
$5.0
$4.0
$3.0
$1.8 $1.9
$2.0 $1.7 $1.7
$1.5 $1.6
$1.0
$0.4 $0.4 $0.4 $0.5 $0.5 $0.5
$0.0
2005 2006 2007 2008 2009 2010
Asia Pacific North America World Source: Zpryme
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9. World, Asia, and North America Frozen Ready Meals Market
2005 - 2010
In 2010, the global frozen pizza market reached $26.0 billion, while the Asia Pacific and
North America market values were $1.2 and $12.8 billion, respectively.
Global, Asia, and North America Frozen Ready Meals Market
2005 – 2010 (in U.S. billions)
$30.0
© 2011 Zpryme Research & Consulting, LLC
$26.0 $26.0
$24.4 $24.8
$25.0
$22.5
$21.0
$20.0
$15.0
$12.4 $12.8
$11.9 $12.3
$11.5
$10.8
$10.0
$5.0
$0.9 $0.9 $0.9 $1.1 $1.2 $1.2
$0.0
2005 2006 2007 2008 2009 2010
Asia Pacific North America World Source: Zpryme
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10. World, Asia, and North America Frozen Food Growth Rates
2005 - 2010
From 2005 to 2010, the world frozen food market grew by 5.0% annually. The world
frozen pizza, frozen potato, and frozen ready meal markets grew by 5.5%, 4.0%, and
4.3% annually, respectively.
Frozen Food Compound Annual Growth Rates by Segment and Region
Time Period: 2005 - 2010
© 2011 Zpryme Research & Consulting, LLC
Market Segment World Asia Pacific North America
Frozen Processed Food 5.0% 7.3% 4.3%
Frozen Pizza 5.5% 3.1% 5.3%
Frozen Processed Potatoes 4.0% 4.8% 4.8%
Frozen Ready Meals 4.3% 6.8% 3.4%
Source: Zpryme
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11. UK Frozen Food Trends
Declining consumer purchasing power coupled with a stronger monitoring of
overall healthy (more convenient and ‘fun’) foods will be the key drivers of the
frozen pizza, potato, and ready meal markets.
Market Trends
© 2011 Zpryme Research & Consulting, LLC
According to Zpryme (May ‘11) UK consumers opted more often for frozen
pizza over restaurant dining as: a) pizza offerings have been more ‘fun’ (e.g.
Frozen Pizza
more assortments like pineapple) b) can save money while being with
family/friends (e.g. staying in and watching movie).
According to Zpryme (June ‘11) UK parents are looking for varieties of frozen
Frozen Potatoes potato products with food manufacturers concealing additional veggies (also
fortified vitamins and minerals).
According to Zpryme (July ‘11) UK consumers have become more aware than
Frozen Ready Meals ever of their growing waistline and dwindling pockets, shifting their taste for
healthier (high protein, lower sugar/sodium) that offers value for money.
Source: Zpryme
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12. North American Frozen Food Trends
Harsh economic times combined with health and convenience will be
the key drivers of the frozen pizza, potato, and ready meal markets.
Market Trends
© 2011 Zpryme Research & Consulting, LLC
In 2010 about 68% of U.S. households consumed frozen pizza products, up
Frozen Pizza about four percentage points since 2007. In 2010, the market leader in this
category was Digorno.
In 2010 about 64% of U.S. households consumed frozen potato products, up
about three percentage points since 2007. The Ore-Ida brand of products is
Frozen Potatoes
the market leader in the this category.
In 2010 about 53% of U.S. households consumed frozen ready meals, up
about five percentage points since 2007. Fresh or ready to eat meals in
Frozen Ready Meals
supermarkets have become a significant threat to the frozen ready meal
market.
Source: Zpryme
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13. North American Frozen Food Outlook
Asia Pacific consumers will increasingly use frozen potatoes and ready meals in
2011 and 2012, creating strong opportunities for companies able to capture the
attention of consumers in the region.
Market 2011 – 2012 Outlook
© 2011 Zpryme Research & Consulting, LLC
The north American market will continue to drive growth in the frozen pizza
market. Frozen pizza sales will see growth between 6% to 8% a year in north
Frozen Pizza
America. Families with children will continue to make up the majority of sales
in the category. Healthy pizzas will also see strong growth in 2011 and 2012.
Frozen Potatoes sales grow faster in Asia Pacific than North America. However,
frugal North American consumers will increasingly fit frozen potato products
Frozen Potatoes
into their three main meals of the day. Baked potato products will see a surge
in demand due as well as new varieties of healthy potato products.
The world ready meal market will grow by 4% to 5% a year. Demand in Asia
Frozen Ready Meals Pacific will grow by 7% to 8%. Middle class families in North America and Asia
Pacific will continue to drive sales in both these markets.
Source: Zpryme
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CONFIDENTIAL AND PROPRIETARY
© 2011 Zpryme Research & Consulting, LLC
Any duplication, reproduction, or usage of this document or any portion thereof without the written
consent of the firm is prohibited.
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