This is presentation covers 4 topics - the merging of digital media with the retail environment, the impact of social commerce, how the web and it's technologies have created new retail business models and the Internet of things.
7. Nearly 50% of people in the US use their Smartphone
while shopping
60%
50%
40%
30%
20%
10%
0%
Call/text Compare Send Find Check Fill time in Check for Show Scan Check Not used
for advice prices picture of another product check out location item to product opening mobile in
product store reviews line deals personnel barcode times store
Source: GP Bullhound Research, Mobile Commerce, September 2012
8. …53% abandoned as a result.
21%
Found a better
item online
30%
NO YES Found a better
price online
47% 53%
38%
Found a better
price in
another store
Source: GP Bullhound Research, Mobile Commerce, September 2012