Facebook Camp Marketing Secrets for Super Summer Success

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Blake Sunshine of http://socialsummercamp.com and Travis Allison from http://camphacker.tv presented this free webinar for summer camp directors and marketers on effective use of Facebook. There were two tracks that we talked about: Creating engaging content and Making effective Facebook Ads. Watch http://camphacker.tv to see when we do the webinar again.

Negócios Tecnologia Esportes

Facebook Secrets
for Super Summer
Camp Marketing

Travis Allison
and
Blake Sunshine

Facebook
Marketing
Strategy

Facebook
Content

Facebook
Ads

Sell
Camp
Spaces
With

Smart
Facebook
Posts

Fall

Winter

Spring

Summer

Registration

Open

Early
Bird

Date

Still
Time
to

Register

Next
Year’s

Schedule

Reviews
From

2013

Talk
To
Our

Parents

Tour
Camp

Tour
Camp

FAQ:
Safety

FAQ:
Staff

Training

Activities
on

Blog

Online
New

Parent
Call

FAQ:
Getting

FAQ:
Your

Camper
Ready Child
at
Camp
Open
House

Today
at
Camp

Sell
Camp
Spaces
With
Facebook
Posts
5
Kinds
of
Engaging
Posts

What
was
your
favourite
magic

moment
at
camp?

Camp is the
only place
where “you’re
so weird” is
considered a
complement!

Because of Camp, I ___________

5
Kinds
of
Engaging
Posts

I’m wearing
a Purple
Floppy Hat
- today that
makes me
a…
Sell
Camp
Spaces
With
Facebook
Posts
Space
Alien.

Network/
Day
Facebook
Twitter
Pinterest
Instagram

Sunday

Monday

Tuesday

!
WHY DO WE EVEN WANT TO
BOTHER WITH
FACEBOOK ADS??

!
!

As
the
camp
landscape
becomes

more
and

more
crowded…

!

Facebook
ads
are
the
most

efficient
and
cost
effective
way
to

reach
new
target
areas.

Ad
Creative
Ad
Targeting
Ad
Placement
Ad
Bidding
Ad
Optimization

Ad
Creative
Message
Content

Engaging
Image

Link
to

Measurable
Site

Ad
Targeting
Age

Gender

Location

Education

Likes
and
Interests

Parental
Status
(Children
Age)

Broad
Categories

Fans,
Not
Fans,
Friends
of
Fans

Measurement
Strategy
Lift
in
sign-‐ups
Lift
in
traffic
Lift
in
inquiries
Landing
page
traffic
Conversion
tracking
pixel

Blake Sunshine

!

Facebook.com/socialsummercamp

!

Twitter.com/socialsummrcamp

!

Socialsummercamp.com

Travis Allison
!
!

CampHacker.TV

@CampHacker

travis@socialcatalyst.ca

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Facebook Camp Marketing Secrets for Super Summer Success

1. Facebook Secrets for Super Summer Camp Marketing Travis Allison and Blake Sunshine

2. #CampPros

3. Facebook Marketing Strategy Facebook Content Facebook Ads

4. Sell Camp Spaces With Smart Facebook Posts

5. Focus On What Parents Need to Know

6. Sell By The Seasons

7. Fall Winter Spring Summer Registration Open Early Bird Date Still Time to Register Next Year’s Schedule Reviews From 2013 Talk To Our Parents Tour Camp Tour Camp FAQ: Safety FAQ: Staff Training Activities on Blog Online New Parent Call FAQ: Getting FAQ: Your Camper Ready Child at Camp Open House Today at Camp

8. Sell Camp Spaces With Facebook Posts 5 Kinds of Engaging Posts

9. What was your favourite magic moment at camp?

10. Camp is the only place where “you’re so weird” is considered a complement!

11. Because of Camp, I ___________ 5 Kinds of Engaging Posts

12. I’m wearing a Purple Floppy Hat - today that makes me a… Sell Camp Spaces With Facebook Posts Space Alien.

13. aption this photo! Please c

14. Create a Content Calendar

15. Network/ Day Facebook Twitter Pinterest Instagram Sunday Monday Tuesday

16. Acquire customers more efficiently

17. Acquire customers more efficiently

18. Acquire customers more efficiently

19. ! WHY DO WE EVEN WANT TO BOTHER WITH FACEBOOK ADS??