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ARTD 6051 Marketing research proposal for expanding AVEDA sustainable business ,[object Object],[object Object],[object Object],[object Object],University of Southampton MA Design: Advertising Design
[object Object],[object Object],[object Object],1.  Green/Organic market is on positive trend thought it the growth   decrease(Marketing Daily) 2. Greenmarket related to vast retails which imply a big market.( Grant J ) “ Long term” refer s  to 1.   Brand purpose:  material  is nature is sustainable 2.  Brand strategy:  sustainable business ,[object Object],[object Object],Figure1:Organic product sales growth down Source:  New York Times Figure 4: Sustainable development Source:AVEDA Figure 3: Green  market Source: Environment Leader
Join in the LOHAS( Life Of Healthy And Sustainable ) market, target LOHAS consumer, advocate LOHAS lifestyle when serve customer ,[object Object],[object Object],[object Object],[object Object],Figure 3: Eco-labels impact  Source:  Environment Leader ,[object Object],[object Object],Figure 4: AVEDA Salon  Source:  AVEDA
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],2.  Understanding the LOHAS Market Report 3.  2007 Organic Consumer Trends Report M arketplace changes across organic.   Opportunity analysis, new product development. Sales channels (natural/healthy retail, department stores, boutiques, spas, multi level marketers, beauty supply discounters ,specialty personal care stores), especial focus on U.S market.  Compet it ors , communications development, and overall strategic planning Source:Nutrition Business Journal Source:Natural marketing institute  Source:Natural marketing institute
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2 .  J ournal :  Business Strategy and Environment  Title:The Living Product – Using the Creative Nature of Metaphors in the Search for Sustainable Marketing   “ living product metaphor as a tool for change we explore the potential for a reorientation towards organizational-environmental configurations”   imply the  business  opportunity in green market. ,[object Object],Strategic Decision Source: Emerald Business Strategy and Environment  Source: Emerald ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Baker, M.J  Business and Management Research: How to complete your research project successfully,  Westburt Publishers Ltd, Glasgow, Scotland  LOHAS MEANS BUSINESS , Greenmoneyjournal,  Publisher & Managing EditorCliff FeigenbaumEditor Grant J, Green marketing,  Strategic Direction ,  2008 Volume:   24 Issue: 6 P25 - 27 ISSN: 0258-0543 DOI: 10.1108/0258054081086804 Emerald Group Publishing Limited Ryle,S,  Dowry of earthly harmony: Reputations: The head of Aveda has made a mint out of his greener-than thou-approach. .The Guardian(London, England (Nov 22,1997) 24 Newspaper datebase, Gale University of Southampton 15 Jan.2003. LOHAS Consumers Drive Charitable Donations,  Environmental Leader, 12-29-2008 Martin, A ,Business: Budgets Squeezed, Some Families Bypass Organics,  New York Times, 10-31-2008 Mitchell1, K. I, Michael, S ,  The Living Product – Using the Creative Nature of Metaphors in the Search for Sustainable Marketing ,  Department of Marketing, Strathclyde Business School, Glasgow, UK

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Research Proposal Ppt for aveda

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  • 11. Baker, M.J Business and Management Research: How to complete your research project successfully, Westburt Publishers Ltd, Glasgow, Scotland LOHAS MEANS BUSINESS , Greenmoneyjournal, Publisher & Managing EditorCliff FeigenbaumEditor Grant J, Green marketing, Strategic Direction , 2008 Volume: 24 Issue: 6 P25 - 27 ISSN: 0258-0543 DOI: 10.1108/0258054081086804 Emerald Group Publishing Limited Ryle,S, Dowry of earthly harmony: Reputations: The head of Aveda has made a mint out of his greener-than thou-approach. .The Guardian(London, England (Nov 22,1997) 24 Newspaper datebase, Gale University of Southampton 15 Jan.2003. LOHAS Consumers Drive Charitable Donations, Environmental Leader, 12-29-2008 Martin, A ,Business: Budgets Squeezed, Some Families Bypass Organics, New York Times, 10-31-2008 Mitchell1, K. I, Michael, S , The Living Product – Using the Creative Nature of Metaphors in the Search for Sustainable Marketing , Department of Marketing, Strathclyde Business School, Glasgow, UK