1. Apple
DailyGroup 01

2. Next Media Apple Daily Internet Business
Introduction

3. Corporate
StructureNewspapers Publication Books And Magazines Internet Businesses
Apple Daily
Taiwan Apple Daily
Taiwan Sharp Daily
Newspaper Printing
Next Magazine
Bundle
Sudden Weekly
Bundle
FACE Bundle
Taiwan Next
Magazine Bundle
Magazine Printing
Book, Calendar and
Catalogue Printing
Internet Portals,
nxTomo,
Next Mobile, Online
Games, Animation

4. History
Key Dates
1990
Next Weekly
established
1995
Apple Daily
launched
1998Enter the
Internet
retail
market
Lai acquires the publicly
listed Paramount Publishing
Group, which is renamed
Next Media
Next Media had gone
public;
Operated various websites
including the online-
version of Apple Daily.
2009
Animated
News began
publishing
2011
Digital
division‘s
payments
balanced

5. Next Media Apple Daily Internet Business
Introduction

6. Key Points
-Founded in 1995
-Origin: "if Adam and Eve didn't eat the apple,
there would be no evil or wrongdoings in this
world, which made news a non-existing term".
-Hong Kong's second best selling
-First use Demographic profile
-Market-driven journalism, all readers-centered

7. Next Media Apple Daily Internet Business
Introduction

8. Audience on Apple Daily digital
platforms

9. • Apple Daily’s mobile apps are among the top
downloads for iTunes and Android-platform
smartphones in Hong Kong and Taiwan ;
• Apple Actionews dominates the screens of
young commuters.
The online version of Apple
daily

10. US
Japan
Singapore Taiwan
A Pan-Asia multi-screen publisher of digital content
News & Entertainment
Mobile
Games
Anime
TomoToon
HK
News

11. Next Media Animation
• Key Facts:
– A unit of Next Media Group
– Began publishing in 2009
– Close to 500 staffs in TW
– Motion capture studios & Light Stage
– NMA is one of the largest full service
studios in Asia

12. Animation in News
• NMA is the first studio
anywhere applying 3D
animation to news
production
• Just in time delivery
– Apple Daily HK
– Apple Daily TW
– International News
– OEM Clients

13. PROTEIN
Player

14. Traditional newspaper
Digital platform
New media

15. 1503
1344
412
328
Top 4 newspapers' readership in Hong Kong
Apple Daily Oriented Daily Ming Pao The Sun
Source: The 2012 2013 Nielsen Media Index: Hong Kong Report
Traditional newspaper Readers
1535
1392
446
346
Top 4 newspapers' readership in Hong Kong
Apple Daily Oriented Daily
Ming Pao The Sun

16. Online news: Apple Daily
2012 2013
Unique
Visitors
3,700,000/
month
5,900,000/
month
App
Download
2,000,000
times
5,100,000
times

17. Business Model

18. Traditional newspaper Circulation +advertising
Digital platform
Game development
Advertising (main):website
advertising+ app advertising;
Subscription fee;
The content of royalties.

19. Website
Banner;
Video;
Pop-up(crazy advertising)
Mobile phone
app advertising
Splash AD;
Banner;
Video (preroll and instream video)
Advertising

20. To attract young audience to current news events, Apple
Daily has developed HTML5 games base on HOT topics.
Purchase license from foreign game company:
Barcode footballer.
Gam
es

21. NEXT MEDIA
2011 2012 2013
EBIT: (Million Hkd)
6877 5519 4566
Net Lose Per Share (Hkd)
0.7 7.8 40.1
Readers Number 1,535000 1503000
Circulation 259245/Day 230751/Day
But for digital platform:
the subscription fee, advertising profit and
The content of royalties are totally
157,200,000 hkd and last year this number is
47,200,000, it increase 233.1%.

22. PROTEIN
Operation

23. Operation

24. News tracking,
updating and editing group
Project planning, website
maintaining and service group
動新聞editing group
News selection and publishing
group
storyboard
(less than 20
min)
Add dialogues
and subtitles
meeting
(10-15min)
3D motion capture
(10min)
3D model design
Combine and make
animation
(less than 1 hour)
3D motion adjustment
Add sound
effect
Key Point:
1. Streamline
2. Simultaneous work
3. Huge database

25. PROTEIN
Technolog
y

26. Technology
Motion Capture
(Optical Motion Capture System)
The technology of recording the movement of objects or people.

27. Light Stage (Light Stage X)
An instrumentation set-up used for
reflectance, texture and motion capture,
often with structured light and a multi-
camera setup.
The Light Stages have been used to help
create ever-more realistic virtual
characters.

28. XML/ NewsML
XML: Extensible Markup
Language
NewsML: News Markup
Language
RSS :Really Simple Syndication –
an XML based standard for web
content syndication

29. PROTEIN
Ecology

30. Reporters
and
Photographers
Taiwan
animation team
Reporters
and
Photographers
Taiwan
animation team

31. Producer Official website and 苹果动新闻 app

32. Producer
Facebook fan page YouTube account

33. Consumer
Consumers are the people who read
and consume Apple Daily contents.

34. 12…
15…
18…
20…
25…
30…
35…
40…
45…
50…
55…
60…
1%
4%
2%
13%
16%
13%
13%
12%
10%
8%
6%
2%
3%
5%
3%
14%
18%
16%
12%
13%
9%
4%
2%
2%
Apple Daily Mobile Users Apple Daily Website Users
Source: Ipsos Media Atlas 12’Q2-13’Q1
Consumer Consumers are young people

35. Basic Apple Numbers
1,900,000
Total iPhone App download
1,800,000
Total Android App download
500,000
Total iPad App download

36. Basic Apple Numbers

37. Consumer Apple Daily is the top newspaper on smart device

38. PROTEIN
Intellectual Property

39. IP Disputes of Apple Daily
VS

40. Traditional News to Animations
“Writing”
News
- descriptive
and logical
- easier to be
copied
Animation
- specific and
vivid
- some
technological
barriers, hard
to be copied

41. Using Social Network Youtube

42. Using Social Network

43. Animation Reused by Other Media

44. PROTEIN
Next

45. To Build A New Media Platform

46. Mail Online - Travel

47. A Digital & Mobile Platform with Highly Engaging C

48. Customer Based Expansion
Build Interaction Platform
Add Social Network Function

49. SWOT Analysis

50. Helpful Harmful
Internal
External
Strength
SWOT
Weakness
Opportunities Threats

51. • Branding: 1st animation news in HK market
• Large amount of young audience
• Professional news team (Fast respondent)
• Reproduce "missing image"
• Hard to duplicate, high enter barrier
• Strong technical and financial support
• Enterprise culture: encourage innovation
Strengths

52. • Low-class taste yellow news
• Loss of credibility
• Revenue model mainly based on advertising
• Small screen of mobile
• Weak-tie relationships with audiences
• Still have bias to new media among Apple
Daily
Weakness

53. Opportunities
• High smartphone penetration
• High-speed, full coverage mobile network
• The diversity of animation industry
• The rise of technology-based enterprises
• Open political environment in HK
• Free and democratic social air

54. Threats
• Korean drama, Youtube
• Other traditional media enter new media field
• Loss of advertisers (Mainland, Li ka-shing)
• Concern about yellow news exposure to
teenager
• Fragmentation of users' time
• Resistance from mainland government

55. Strengths Weaknesses
Opportunities
Threats
SO Strategies
Leverage strengths to
maximize opportunities
=ATTACKING STRATEGY
SWOT

56. SO Stratege
• Expand animation business (Game, animation
drama)
• New advertising form on mobile
• Establish Chinese online advertising
platform(adwords)

57. Strengths Weaknesses
Opportunities
Threats
SO Strategies
Leverage strengths to
maximize opportunities
=ATTACKING STRATEGY
WO Strategies
Counter weakness through
exploiting opportunities
=BUILD STRENGTHS FOR
ATTACKING STRATEGY
SWOT

58. WO Strategy
• Merger and acquisition technology-based
enterprises

59. Strengths Weaknesses
Opportunities
Threats
SO Strategies
Leverage strengths to
maximize opportunities
=ATTACKING STRATEGY
WO Strategies
Counter weakness through
exploiting opportunities
=BUILD STRENGTHS FOR
ATTACKING STRATEGY
ST Strategies
Leverage strengths to
minimize threats
=DEFENSIVE STRATEGY
SWOT

60. ST Strategy
• Improve content quality
• Entertainment news
• Control content ( ratings system)
• Guide users back to owned media
• Shorten the time of video

61. Strengths Weaknesses
Opportunities
Threats
SO Strategies
Leverage strengths to
maximize opportunities
=ATTACKING STRATEGY
WO Strategies
Counter weakness through
exploiting opportunities
=BUILD STRENGTHS FOR
ATTACKING STRATEGY
ST Strategies
Leverage strengths to
minimize threats
=DEFENSIVE STRATEGY
WT Strategies
Counter weaknesses and
threats
=BUILD STRENGTHS FOR
DEFENSIVE STRATEGY
SWOT

62. WT Strategy
• E-commerce based on weak-tie: real estate
• Education animation

65. Q&A