Unit 15 - LO3

2. Proposal
This is my proposal
for my poster print
based
advertisement. It
includes the aims
and objectives that
I have for my
festival as well as
the audience I will
be targeting.

3. Campaign Message
Vfestival was one of the UK’s leading music
festivals. Their poster gives off fun and exciting
vibes by the colours being so bright and out
there. It also could make everyone feel
included, such as an LGBT community. I say this
because this group of people tend to have a
rainbow to represent them. By Vfestival using a
variety of colours that are rainbow colours it
could make the LGBT community feel wanted.
The poster is also quite innocent looking, this
could easily appeal to families and older
generations as it does not seem like the festival
would be violent or have lots of recreational
drug use.

4. Mind mapMind Map
Slogans:
"The music is always up" - I like this slogan as the
festival is called Sundown festival, this means the sun
goes down however this slogan connotes that just
because the sun has set, the fun and the music
doesn’t have to stop.
"Enjoy each day" - this slogan can connote how even
when your not at the festival enjoying yourself you
should enjoy each day as it comes.
Logo Names:
"Sundown Festival" - everyone likes a good
sunset. They can enjoy the sunset while
listening to their favourite music artists and
having fun.
"Fun at the Fest" - This name connotes
people would have fun at my festival and
relax while enjoying themselves.
Marketing:
I will be using a poster to advertise and market my
festival. This is because my target audience are more
likely to walk past a poster and it will catch their eye
Target Audience:
My target audience is going to be between 16-32
year old's. They will be part of the socio-economic
groups of B to D. this is because the age range wil
include these groups and these groups will be most
interested in the type of music being offered at my
festival. They will also be able to afford the tickets
and will most likely be free.
Colour Scheme:
I will mainly be wanting to use bright colours as I
want my poster to be seen and eye-catching. By
having bright colours this will also be more
inviting to people and might make them want to
come. Vfestival is one of my inspirations and they
tend to use bright colours.
Frequency of Release:
My target audience will mainly consist of impulse buyers, this means
that I will release the names of some of the big headline acts quite
early on so that they are able to purchase a ticket early. Throughput
the campaign I will release more and more information with regards
to the line up. Near the end of the campaign, I will announce
something special in order to boost sales.

5. Inspirations/
mood board

6. What will you ‘Repeat’ (Steve Neale – 1980)
With Steve Neale’s genre theory, he states that ’for media texts to be
successful, they must have elements of repetition and difference'
(Neale 1980, 48). He adds that 'difference is absolutely essential to the
economy of genre’ meaning that mere repetition would not necessarily
attract an audience.

7. These are my hand drawn drafts for my poster print based advertisement. My two favourite
ones are the two on the left. I prefer the layout and think it makes it easier for the people
reading the poster to understand it.
Draft layouts

8. Draft layouts (continued)
LogoLogo
Dates
Dates
Artist Artist Artist
Artist Artist Artist
Artist Artist Artist
Artist Artist Artist
Artist Artist Artist
Artist Artist Artist
Artist Artist Artist
sponsors Sponsors
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist

9. Draft layouts (continued)
Logo
Dates
sponsors
Logo
Date
sponsors
Date
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Artist
Arist Arist Arist
Arist Arist Arist
Arist Arist Arist
Arist Arist Arist
Arist Arist Arist
Arist Arist Arist
Dates
These are my graphic
layout drafts for my
poster print based
advertisement. My two
favourite ones are the
two on the first slide. I
prefer the layout
and think it makes it
easier for the people
reading the poster to
understand it. However,
I might take some
features from this layout
on the right and put into
the design on the right
from the first slide.

10. Logo Design
I came up with these who logo designs. I
defiantly prefer the top one, as there is more
colour to it and I believe for it to be more eye
catching than the one below. By having the
colourful circles behind the title of the festival, it
draws your eye more to the whole image. On my
poster I feel this will be very effective.

11. Photoshoot plan

12. The colours that I am going to be using will be bright, colourful and eye-catching. Such as
oranges, pinks and yellows. This will be of inspiration from Vfestival's posters. It is important
that I stick to similar colours on all of my products as this will allow my festival to be easily
recognisable. I will aim to use fonts which are easy to read and understand. This will allow
people to know all the information that is given to them.
House Style

13. Main headliners/Artists
The artists performing at my festival will be
ones that are currently popular now and who
the public would want to see. They will be
global which will make the public want to see
them more as it is harder to see them at other
times

14. Production Plan
This is a production plan that
I have come up with for me
and my staff to follow while
we are producing the poster
and the audio – visual
advertisement.

15. Location Recce
Before I take my photos, I will
need to complete a location
recce. It will help me
determine if there are any
hazards at the location and
how I could overcome them. A
location recce can help to
protect me and anyone that I
am working with.

16. Draft Photos
These images have all be taken by
myself. As I wanted to capture sunsets,
I gave done in several different
locations. I think the top right is the
most suited to my poster as it shows a
festival which could be seen as inviting
to the people looking at my poster.

17. Final Photo
• This is the photo I will be
using on my poster. I feel it
gives off more festival and
fun vibes than the others.

18. Poster Design
1st draft 2nd draft

19. Poster Step by Step
To make the font cover I first had to open a new
blank A4 document so that it would be the right size
for if I wanted to advertise in a magazine. I added in
ruler lines to enable me to make things even within
the document.
I first edited the photo a little bit so that it wasn’t as
dark as the original picture. I then added in the logo
and sized it to what I thought was a good size. I then
placed in the date and the artists. I looked up the
artists logo and pasted it into the Photoshop
document. I used the magic wand tool to select the
logo and change the colour of it. To change the
colour I used the bucket tool.
I found the logos for the sponsorships online and
proceeded to paste those into the document,. I
resized them by holding shift and using the free
transform option. I moved them around with the
move tool.

20. Budget Summary
Staff​ Salary​
Editors (s)​ £26,000
Photographers £20,528
Marketing £14,000
Advertising ​ £14,000
Designers
(Graphics)
£25,000
Finances £18,000
Human Resource £15,000
Equipment Cost​
Office space​ £22,474 per year​
Apple MacBook Pro £1,249
Adobe Creative Cloud All Apps £596.33
Nikon D850 Body plus MB-D18
Battery/Portrait Grip Bundle (x3)​
£11,099.97​
To advertise my festival in a magazine, it would cost
£115 for one full page advert. I would want to
advertise around 8 months in advance, I could go to
a magazine that does monthly issues as then I
would be able to do 8 full page adverts, this would
cost me around £830. In order to make my poster, I
will need to buy equipment such as computers,
cameras and editing software. As well as this
equipment, I will need to hire and pay some staff to
help me achieve this outcome. I have therefore
displaid a rough breakdown on the potential
salaries for the staff.

21. Proof reading
I will ensure to
proof
read/quality
check my
posters to
ensure all
information is
correct and no
misleading
information
has been put
on them
before they
are released.

22. Risk Assessments/safe work and practices
Photography Risk Assessment:
Because of the nature of my images, I need to ensure that before I take my photos, I do a location recce. This is
because there is a small chance that I could get injured when trying to take photos of a sunset. This could involve
being hit by a bike, a car or even falling out of a window. If I was to be taking a photo of a person then I would need to
ensure that I have their permission to do so. This would need to be published online and printed. Normally a consent
form is sufficient enough.
Area Risk Assessment:
Before I take the photo I need to ensure the area is safe to do so. A risk assessment of the area will guarantee safety,
this could include weather conditions or other hazards that are visible.
Software Risk Assessment – Resizing an Image:
After taking my images, when I am in the editing them I need to ensure that if I resize the image, that it corresponds
to the original photo taken. In order to achieve this, I need to hold down the shift key when I am using the transform
tool. This will ensure that the image does not become warped in any way and keeps its original proportions. This
therefore will create an overall professional look to the audience.

23. Issues (Regulatory, Legal & Ethical)
Watermarking an image is another form of having an image copyrighted. It allows the creators of the image to protect
their image and stops anyone form falsely claiming it as their own. IP – Intellectual Property Rights allows owners and
their trademarks to be profited from their own work and time. A watermark has to be specific on an image so that it is
unable to be changed if someone was to edit the image. When you watermark an image it is about making it clear to
individuals that the image should not be copied or used without the correct consent from the creator of the image. If
work is not copyrighted, it can increase the chances of someone reproducing that piece of work and claiming it as their
own. You are able to pay a fee to get the watermarked removed by the creator and this gives you permission to use the
image.
The Data Protection Act controls how your own personal information is used by any organisation, businesses and and the
government. Anyone who is responsible for using data has to follow very strict rules. These are called the ‘data protection
principles’. They have to ensure that any information used is: used fairly and lawfully, accurate and kept safe and secure.
Everyone within a business has to follow these rules or they could face big fines.
Ethical Issues: When a festival poster is being produced, the consequences after its release will have to be looked at by
the publisher. Consequences may be if they have targeted certain cultures, religions, age groups or gender groups that
are deemed to be vulnerable. If these are not taken into consideration then it could potentially damage the reputation of
the festival.
when making my festival campaign I will need to oblige to some legal and ethical issues. It is very important that any
models I use are of a legal age, if they are not then I would need to get parental consent in order to use them and take
photos of them. I will also need to check that I don’t use any offensive or explicit language throughout the campaign.
Lastly, I will need to make sure that I don’t send out any misleading information.

24. Copyright is when there is a legal right
which lasts for a certain amount of
years so you cant print, publish,
perform, film or record literary, artistic
or musical material that already exists.
It changed in 1988 allowing writer and
photographers their own rights for
photocopying from a paper version and
reproduction in a book. This benefits
music artists and media companies as
other people are unable to plagiarize
and claim money from them.
Copyright ©
https://www.copyrightservice.co.uk/copyright/uk_law_summary

25. Audio – Visual Advertisement
If I was to make an audio –visual
advertisement for my festival, I think I
would make a video which lasted 2-3
minutes. I would then proceed t upload
this video to different social media
platforms as this would get my festival
advertised quicker. People would be able
to share and like the video, this would at
the same time give me some feedback of
what people think of my festival.