Loyalty 2012 Brochure

www.terrapinn.com/loyalty

Europe’s largest customer 5 - 6 November 2012
Hilton Metropole, London, UK

engagement, experience 2012 sponsors

and loyalty show
created by

@LoyaltyWorld #lwconf

@RapideUK
At #lwconf loyalty world 2011 - great talks from
@AimiaInc Sir Terry Leahy, Martha Rogers and Keith Abel.
Our sincere thanks to @LoyaltyWorld - it
was a great show in London last week!
#lwconf #Aimia http://t.co/UYQKmUwA

The 10th annual Loyalty World will What happened in 2011? More speakers
once again equip senior marketers Busy conference room and buzzing networking areas! We’re bringing you over 100 expert industry speakers
from the world’s biggest and most We had a terrific industry response to the event and with more CEO-level speakers than ever before
innovative brands with the strategies attendance was significantly up on 2010 (almost 400
people at last count)! More big names
and intelligence they need to drive
loyalty, increase customer Big name keynotes already confirmed include Jerry
For 4 action packed days, Loyalty World saw
engagement and retention, and Greenfield, co-founder, Ben & Jerry’s, Richard Reed,
representatives from 49 countries and 250+
co-founder, Innocent Drinks and Simon Calver, CEO,
make long term commercial gains. companies congregate to share insight, build
LoveFilm
connections and prepare and position their
It’s 2 days packed with best businesses for greater success in 2012.
More in-depth content
practice, great networking, and in 2012 sees the launch of our Advanced Marketing
depth case studies! What’s new for 2012 Clinics – ‘how to’ workshops for more experienced
Join over 400 senior marketers from the world’s marketing practitioners, led by big industry experts.
biggest businesses! We’ll also be giving our expert speakers more time –
so you can really get to the juicy stuff!
More space
We know it got quite cosy this year so we’re moving More networking
to a bigger venue…big enough to accommodate At the launch of the Loyalty World industry awards.
“An informative & inspirational 500+ attendees
conference!”
Director, Loyalty & Incentive Channel | Philips Consumer
Lifestyle
Call Zoe Diggins + 44 (0)20 7092 1123 zoe.diggins@terrapinn.com

Senior marketing executives from the
biggest companies in the world!
Job titles include:
• CMO
• Marketing Director
• Head of Loyalty
• Head of CRM
• Head of Customer Experience
• Head of Customer Insight


Head of Consumer Banking Abu Dhabi Commercial Bank Marketing Director Accor UK & Ireland Head of Marketing Services ADCB VP Customer
Marketing Air France and KLM Business Development Manager Ampersand Group CRM Insight and Analytics Manager AS Watson Head of
International Partnerships Avis Europe Head of Market Intelligence BancoPosta Associate Banque Accord Lead Communicator Belfast City
Council Marketing Manager Loyalty Best Western Hotels Head of Online BMI Baby Head of PR BMI baby Marketing & Sales - BMW i Mobility
Services BMW Group BP CRM Rhine Marketing Team BP Europa Director of Loyalty & Customer Communications British Gas Digital Retention
& Engagement Specialist Bupa International Loyalty and Retention Marketing Manager Bupa International Senior Marketing Manager Bupa
International Loyalty Service Manager BWIN Interactive Entertainment Visitors Services Canadian Museum of Civilization President & CEO
Canadian Vintners Association Loyalty Director Carrefour Head of Sales Cyprus Telecommunications Authority Manager Communication
and Marketing Deka markt Retention & Insight Manager East Coast Main Line Company EU Relationship Marketing Strategy Manager eBay
Head of Revenue Elavon Financial Services Head of Brand Marketing Emaar Hospitality Group Senior Loyalty & CRM Manager Eurostar
International Online Sales & Operations Manager Facebook Director, Loyalty Marketing Fairmont Raffles Hotels International Senior Marketing
Executive Customer Lifecycle Europe Farnell Head of Customer Marketing FreeSat Group Head of CRM Gala Coral Group Commercial Manager Galp
Energia Client Service Director GFK Slovakia Ltd Industry Head, Retail Google Head of CRM Groupon UK & Ireland Director of CRM Harrods
Ltd Marketing Manager Hermes Airports Head of Loyalty and Customer Insight Homebase Membership Marketing Executie Institute of Directors
CEO International Airlines Group Compaign Manager J.P Boden & Co Head of CRM & Loyalty Jack Wills Head of Multi Channel John Lewis Director, Loyalty Marketing Jumeirah
Group CMO Just-Eat Head of Mobile Lastminute.com Marketing Specialist Latvija Statoil CRM Manager L'EASY Senior Director, CRM LEGO Company VP, Consumer Experiences
LEGO Company Loyalty Program Manager IKEA Senior Manager, Duo Credit Cards Lloyds Banking GroupBusiness Leader Market Development MasterCard Europe Internationalization
& Operations Loyalty Programmes Manager Group Marketing Meliá Hotels Digital Communications Specialist Mercedes Benz & Smart Chairman & Co-Founder Metro Bank Head of
Strategic Planning Nectar Marketing Director Nectar Customer Retention Manager Net-A-Porter Director - Brand & Marketing NTUC Fairprice Co-Operative Limited Head of Loyalty
Marketing Orange Group Head of Customer Lifecycle Strategy Orange, France Telecom Group Head of Consumer Insights PepsiCo India Director Loyalty & Incentives / Travel Retail
Philips Consumer Lifestyle Director Customer Experience and NPS Philips International Social Media Manager Phones 4U Commercial Manager, Loyalty & Retention Research
In Motion Senior Director - Loyalty & Retention Research In Motion Alternative Sales Channel Manager Europe Robert Bosch GmbH Head of Loyalty Royal Bank of Scotland
Head of Card Strategy and Planning Royal Bank of Scotland Group Residential Segment Management Section Manager Saudi Telecom Company Global CRM and CSC Coordinator
Shell Head of Marketing & Strategy Retail Loyalty Shell Loyalty & B2C Payment Alliance Coordinator Shell Deutschland Oil Country Sales Manager SIA Baltic Miles Senior Marketing
Communications Executive - Active Membership Simplyhealth Head of Contact Centre Services Specsavers Director Online marketing & CRM Spilgames Group Advertising & Communications
Manager Spinney's Payment Product Developer Statoil Fuel & Retail ASA Web & Digital Manager Statoil Fuel & Retail ASA Marketing Director Subway Subcard Programme Manager
Subway Director, Development & Account Suhde Oy Senior Project Manager Sumitomo Corporation Director of Department of retail products and marketing Svyaznoy Bank Senior Vice
President, Sales & Sourcing, Global Voice SolutionsTATA Communications Head of Business Intelligence Telefonica O2 Head of Customer Relationship Management Telekom Slovenije
Loyalty Manager TeliaSonera Marketing Director, Insight Tesco Clubcard Bluepoint Director Tesco Stores Senior Marketing Manager Tesco Stores CRM Manager The North Face
Executive Director, Consumer Engagement & D2C Marketing The Walt Disney Company SVP, Consumer Engagement & D2C Marketing The Walt Disney Company Head - Customer
Loyalty Titan Industries Value Added Services Manager Turk Telekomunikasyon Director, Global Media Innovation Unilever Manager, Loyalty Marketing and Customer Relationship VIA
Rail Canada CRM Specialist - Emerging Markets Viasat Broadcasting Managing Director Virgin Insight Corporate Development & Strategy Manager Virgin Management Head of Bid
Marketing Strategy Virgin Trains Marketing Development Manager Virgin Trains SVP Merchant Analytics Visa Europe Former Head of Digital Visit Britain Marketing Manager CRM Vistaprint
Strategy & Business Development Executive Woolworths Financial Services Head of Customer Marketing Division Woolworths Pty Sales Director Zain Sudan Head of Consumer Banking

@teleena_mobile
First day of @LoyaltyWorld and already
many interesting contacts. Looks promising
for the rest of the days!! #lwconf

Senior marketers Create a
strategy for improving
come to Loyalty Interpret and the customer
Leverage reward
World and learn use customer data Understand experience
programmes
to forge greater how to capitalise
how to... customer on the explosion
and drive measurable
engagement business results
of social
Build a cohesive, and trust media Explore
all-encompassing,
innovations across
cross-channel Create a multi-channels to
customer customer-centric build trust and drive
loyalty strategy organisation brand loyalty
and establish true @OliverArscott
“brand love” Great day so far at #LWconf,
speakers going behind the
'big data' jargon to reveal real
business value


The 2012 show at a glance

Monday 5th November

keynote programme

Advanced
Track A Track B marketing
Clinics

Tuesday 6th November

keynote programme

Advanced
Track A Track B marketing
Clinics

“I just wanted to express my
sincere thanks to the Team…
for the way you looked after
the Rapide guys at Loyalty
World. You were all so
conscientious, hard-working,
professional but also fun to be
around. … This has been a
successful event for Rapide as
Do you sell solutions and technology to help businesses enhance, develop and implement their we seek to raise our profile in
customer strategy? You need to be here. this industry”
Loyalty World is where senior marketing executives come to debate new strategy, technology Managing Director | Rapide – The Moments of
Truth Company | Sponsor of Loyalty World 2011
and techniques over 3 days. All looking for vendors to help implement their customer strategy!

Consultants Enterprise Customer Web and Loyalty reward Card manufacturers Social Media
(Brand, Customer technology Experience customer analytics and coalition and integrators solutions
and Loyalty) (CRM, Data technology programmes (consultants, SEO,
Mining, Business Buzz Monitoring,
Intelligence) Marketing Agencies,
ORM)


The Loyalty World Advantage

Build strong and valuable business contacts

Meet the top decision makers and influencers of
European business

Use our networking manager to create meetings with
key clients in the industry

Benefit from tailored solutions to meet the needs of
your business

Take advantage of the year round marketing campaign
to a global database

Demonstrate your solutions in front of senior decision
makers

Sponsorship packages available

Diamond Sponsor Platinum Sponsor

Gold Sponsor Silver Sponsor

Clinic Sponsor Lunch Sponsor

Exhibitor Sponsor Dinner Sponsor

Award category sponsor

Sponsor packages can be seperately downloaded

Loyalty World is much more than a 3 day industry conference;
it’s an intricate network, a vibrant community and a recognised
industry destination with 365 day presence. As the eyes and ears
of your industry, our portal ‘Customer Love’ is informed, ahead of
the curve and a genuine hub for the global loyalty market.
Content is King on Customer Love

Building upon 10 years of experience in customer engagement and
retention, Customer Love brings together those decision makers
with a serious focus on loyalty and marketing. Our community
spans the entire value chain from international powerhouse brands
to game changing start-ups, and all the key stakeholders in-
between.

Customer Love uncovers the hottest topics and most valuable
@fycaya case studies and delivers this ‘gold dust’ via regular blogs,
Great conference #lwconf. Thanks to all
who came to see me afterwards. Truly podcasts, executive interviews, industry commentary, event
means a great deal! footage and video presentations.

Join your peers on Customer Love as we go social, take
campaigns viral, create a buzz about industry achievement
@SeanScannell and promote your participation and presence at Loyalty World.
Another stream of valuable
insight today! #lwconf Customer Love is no ordinary blog, it’s a credible and visible
communication channel, so get involved at Loyalty World and let
Customer Love’s reputation and momentum do the talking for you.

@Dimelo
Compelling #Marmite case study by @
dkweinstein Unilever, engaging w/ 30 super
fans --> reaching 750k. #lwconf
http://blogs.terrapinn.com/customers

2012 sponsors confirmed

Past sponsors include

the first club
INSTANT REWARDS BRANDED


Diamond sponsor package

Before the show
• Your logo to feature on the event brochure, website and marketing as
Diamond sponsor
• Personalised emailing of conference brochures to sponsor’s wish-list
of clients offering registration discounts of 15% courtesy of the
sponsor (up to a maximum of 250 names)
• 5 passes for sponsor staff including speakers
• Use of Networking manager to pre-arrange meetings with wish list of
prospects
• White Paper or editorial content on Customer Love

At the show
• Keynote presentation on the conference programme (30 mins)
• An additional client case study presentation on a conference track
• Your speaker on a panel session
• Your logo will be included on all on-site signage and event banners as
Diamond sponsor
• Exhibition space
• Corporate insert (max 2 A4 pages) in the conference delegate
documentation
• Full access to Speed Networking session

After the show High value sponsorship
• Logo on Contact, our online networking portal, for 1 year packages to suit all
• First refusal for Diamond sponsorship at Loyalty World 2013 budgets…


Platinum sponsor package

Before the show
Platinum sponsor
• Personalised emailing of conference brochures to sponsor’s wish-list
of clients offering registration discounts of 15% courtesy of the
sponsor (up to a maximum of 200 names)
prospects

At the show
• Keynote presentation on the conference programme (20 mins incl.
Q&A)
• An additional client case study presentation on a conference track OR
a speaker on a panel session
• Your logo on all on-site signage and event banners as Platinum
sponsor
• Corporate insert (max 2 A4 pages) in the conference delegate
documentation

High value sponsorship
After the show packages to suit all
• Logo on Contact, our online networking portal, for 1 year budgets…
• First refusal of Platinum sponsorship at Loyalty World 2013


Gold sponsor package

Before the show
Gold sponsor
• Use of Networking Manager to pre-arrange meetings with wish list of
prospects

At the show
• Presentation on a conference track (20 mins incl. Q&A)
• Face to face introductions facilitated by dedicated Networking
Manager
• Your logo will on all on-site signage and event banners as Gold
sponsor
• Corporate insert (1 A4 page) in the conference delegate
documentation

After the show
• Logo on Contact, our online networking portal, for 1 year
• First refusal of Gold sponsorship at Loyalty World 2013
packages to suit all
budgets…


Silver sponsor package

Before the show
Silver sponsor
prospects

At the show
• Your speaker on a panel discussion on the conference programme
Manager
• Your logo will be included on all on-site signage and event banners as
Silver sponsor
documentation

After the show
• First refusal of Silver sponsorship at Loyalty World 2013
budgets…


Clinic sponsor package

Before the show
• Your logo to feature on the event brochure, website and marketing
as Clinic sponsor (subject of clinic to be determined in conjunction with conference producer)
• Use of Networking Manager to pre-arrange meetings with wish list of
prospects

At the show
• Host and lead “Advanced marketing clinic” – ‘how to’ workshop for
more advanced marketers (90 minutes)
Manager
• Your logo will on all on-site signage and event banners as Clinic
sponsor
documentation

After the show
• First refusal of Clinic sponsorship at Loyalty World 2013 High value sponsorship
budgets…


Lunch sponsor package

Before the show
Lunch sponsor
• 2 passes for sponsor staff
prospects

At the show
• Deliver a short opening speech during the Lunch break
• Two banners positioned within the Lunch area (banner supplied by
sponsor)
• Branded placards on tables during Lunch
Manager
• Your logo included on all on-site signage and event banners as Lunch
Sponsor
documentation

After the show
• Logo on Contact, our online networking portal, for 1 year High value sponsorship
• First refusal of Lunch sponsorship at Loyalty World 2013 packages to suit all
budgets…


Exhibitor package

Before the show
• Your logo to feature on the event website as an Exhibitor
• 2 complimentary conference passes for your company’s executives

At the show

budgets…


The Lovehearts sponsor package

The Lovehearts
Celebrating excellence in marketing - The Loveheart Awards

Join us in recognizing the outstanding achievements of those
organisations who have demonstrated that they truly place the customer
at the heart of their business.

Enjoy a glamorous evening and celebrate the achievements of the industry
by sponsoring the Loyalty World Awards.

budgets…


Dinner sponsor package

Before the awards
Dinner sponsor
• 2 main conference passes for sponsor staff

At the awards
• Brief welcome address (5-10 minutes) at start of Awards ceremony
• Sponsorship of 1 awards category
• The award will be announced in association with sponsor and will be
presented on stage by a senior representative of sponsoring
organisation.
• Two banners positioned within the room (banners supplied by sponsor)
• Your company logo on banners at Awards dinner, on main screen,
table placard and seating plan
• VIP Table for 10 for your staff/ clients, table guaranteed to be in the
first rows

budgets…


Award category sponsor package

Before the awards
• 2 main conference passes for sponsor staff

At the awards
• Sponsorship of 1 awards category
• The award will be announced in association with sponsor and will be
presented on stage by a senior representative of sponsoring
organisation.
• Your company logo on banners at Awards dinner, on main screen,
table placard and seating plan
• VIP Table for 10 for your staff/ clients, table guaranteed to be in the
first rows
• Sponsors name and logo will be engraved on the winners’ trophy in
their category

budgets…


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