2014 Digital Trend # 2 If Content Is King, then Contextual Content Is King Kong. Content has always been a key driver of brand marketing and corporate communications. What will change in 2014 is that content will begin to exist in a more meaningful planning ecosystem - one that is fueled by data-driven insights to provide context to communications and brand stories. Rich content will be at the heart of digital communications with three core pillars: Creativity, Context and Care. In 2014 branded content will be more creative, more contextual, and more targeted. We will see the continued rise of visual storytelling. Micro-videos will gain momentum and infographics will become the norm for brands to share ideas and concepts, internally and externally. As news outlets use more visual content, the brand newsroom will require new skillsets. - Zaheer Nooruddin / Waggener Edstrom Studio D Asia Pacific

1. WE STUDIO D APAC
2 IF CONTENT IS KING,
THEN CONTEXTUAL
2014 DIGITAL TREND #2
CONTENT
IS KING KONG.
Content has always been a key driver of brand marketing and
corporate communications. What will change in 2014 is that content
will begin to exist in a more meaningful planning ecosystem – one that
is fueled by data-driven insights to provide context to communications
and brand stories.
Rich content will be at the heart of digital communications with three
core pillars: Creativity, Context and Care.
In 2014 branded content will be more creative, more contextual, and
more targeted.
We will see the continued rise of visual storytelling. Micro-videos will gain
momentum and infographics will become the norm for brands to share
ideas and concepts, internally and externally.
As news outlets use more visual content, the brand newsroom will
require new skillsets.