Mais conteúdo relacionado Semelhante a Frame, Build, Measure, Learn: Responding to Change (20) Frame, Build, Measure, Learn: Responding to Change1. Frame, Build, Measure, Learn:
Responding to Change"
Zach Nies – Chief Technologist!
www.rallydev.com
@zachnies!
©2014!
8. 90%
We have 80%
market share"
80%
70%
Market Share
60%
50%
40%
30%
20%
10%
0%
Q3 2011
Q4 2011
Q1 2012
Q2 2012
Q3 2012
Q4 2012
Desktop
www.rallydev.com
@zachnies!
Q1 2013
Q2 2013
Q3 2013
Q4 2013
Q1 2014
Mobile
©2014!
9. 90%
We need
a mobile app"
80%
70%
Market Share
60%
50%
40%
30%
20%
10%
0%
Q3 2011
Q4 2011
Q1 2012
Q2 2012
Q3 2012
Q4 2012
Desktop
www.rallydev.com
@zachnies!
Q1 2013
Q2 2013
Q3 2013
Q4 2013
Q1 2014
Mobile
©2014!
15. 90%
Mobile app ships"
80%
70%
Market Share
60%
50%
40%
30%
20%
10%
0%
Q3 2011
Q4 2011
Q1 2012
Q2 2012
Q3 2012
Q4 2012
Desktop
www.rallydev.com
@zachnies!
Q1 2013
Q2 2013
Q3 2013
Q4 2013
Q1 2014
Mobile
©2014!
41. Create a plan to
predict the future"
www.rallydev.com
@zachnies!
©2014!
http://www.flickr.com/photos/isaacmao/380257543
58. “the greatest prosperity
can exist only when that
individual has reached
his highest state of
efficiency; that is, when
he is turning out his
largest daily output.”"
www.rallydev.com
@zachnies!
©2014!
78. Assumptions
Canvas Name:
Key Assumption
Reminders will
help gift givers
Dependent Assumptions
Key Assumption
Suggestions
will motivate
givers
Dependent Assumptions
We know when
We can give
giving events
reasonable
will happen
suggestions
Text messages
are acceptable
reminders
We can send
timely text
messages
We can get
receiver
preference
data
Date:
Key Assumption
Falsified Assumptions
We can make
money through
partner
referrals
Dependent Assumptions
Partners want
referral leads
We can get
Other Assumptions
Other Assumptions
Facebook adds
Recipients
will drive
want gifts on
traffic
time
A mobile first
enough parter
product
inventory
strategy
Our leads will
buy gifts
I-1
www.rallydev.com
@zachnies!
©2014!
111. One last thing to
keep in mind"
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@zachnies!
©2014!
115. Need an Agile and
human centered
approach!
www.rallydev.com
@zachnies!
©2014!