4. What is #263Chat?
• Crowd-sourcing solutions for
challenges/issues ordinary people face daily
• Twitter based weekly discussion on Zimbabwe
• 1 theme & therefore 1 focus
• Takes place at 6pm CAT/Zim time
• Plays a role in creating local content for
various media & DIALOGUE
• Used to gauge the Zimbabwean pulse
5. #263Chat Uses
• Creation of CONTENT esp. LOCAL content
• Helping Zimbabweans and non-Zimbabweans
understand Zim more through dialogue
• Crowd source solutions and raise awareness of
relevant national & societal issues
• Change or influence the Zimbabwean
narrative
• Aim: Involve Auntie in the conversation one
day
7. Auntie Stats
• Very little educational opportunity
• Worked for a textile company in Harare for
several years before moving back to village
• Lives in our village approx 72kms from Harare
• Market gardener
• Frequently sells her produce in Mbare
• Auntie is familiar with Baba Jukwa
9. Auntie & ICT
3 Fundamental Roles of ICT in her life: 1. Accessing of information & knowledge
2. Reducing cost of production and
transaction
3. Making connections e.g. traders at
Mbare
10. Challenges of Social/New Media
• Relevance to her life – How relevant & useful
is social media to Auntie?
• Cost 1) data to get online 2) the actual phone
• How much does ICT contribute to Zim’s GDP?
• Perception that tech/social media is a toy
• Auntie’s voice is irrelevant in her eyes
• Polarised & politicised environment
11. Social Media & Development
• Social media can save lives e.g. Westgate Mall in
Nairobi Kenya
• Social media as a equalizer i.e. access to info
• Social media for economic benefit/empowerment
• Social media to garner public opinion e.g.
#263Chat
• Social media used in elections
• Social media to report &/or monitor corruption
12. Facts re Zimbabwe
• Zim has highest mobile subscriber’s
penetration in Africa – 98%.
• Zim has one of highest internet
penetration rates in Africa – 35%.
• Zimbabwe has the highest literacy
rate in Africa – 90.7%
13. Interesting Stats re Zimbabwe
• 70% of Zim population are the
youth
• 65% of Zim population live in
the rural areas
• 52% of Zim population are
women
14. Opportunities of Social/New Media re
Auntie
• The use of social media to give Auntie detailed
info on the price of produce in Mbare before
travelling
• Info re prices of inputs or special sale with
suppliers e.g. fertilisers, seed, tools etc
• What produce is in demand in Mbare at any given
period?
• What produce is affected by over-supply?
• CRITICAL TO ALL THIS IS AUNTIE’S CELL PHONE
15. Moving forward
• Whatever solutions are adopted in
distributing or accessing info re development
across Zim, the use of our cell/mobile phones
is CRITICAL.
• Costs of accessing internet data needs to
decrease
• Costs of mobile phones needs to decrease
• There has to be a 2-way communication
process