Martin Zimper

Zürich Area, Switzerland, Zurich Switzerland

Professor, Head of Studies, Cast/ Audiovisual Media, Interactive Narrative, Storytelling-Expert.

Media are in a transformation mode, and so am I as a media guy since 20 years - or even more. STORY is the key to the audience and the relationship between writer/ journalist/ producer/ media is based on faith and trust - don't lose it! It is more important in the age of shared screens and real time social media than ever. Write the truth, and have some principles of Aristoteles POETICS in your mind - insights about human behavior, empathy and emotional life, true also in the age of Twitter, You Tube and Netflix. During my professional life I started/ created a lot of new media companies and/or products - like PARTY FM( a CHR radio station) Radio NRJ Vienna, a most watched tv movie, a m...