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Blue Ocean Gallery
- 2. Blue Ocean: Self sustaining model; Enhance BOG efforts; Non-profit: Diversifying fund; Build Community; DTES: Job creation; Engagement; Challenges
- 3. Blue Ocean: Retail Continuity Plan; Entry to new market; Non-profit: Funding concerns; Lack of marketing; DTES: Unemployment; Disconnection; Opportunities
- 4. Overview Opening Doors to the DTES Partner with socially conscious galleries Provide DTES artists with space Sale of cards to local and corporate businesses
- 6. Fine Arts Market BC 260 art dealerships Tend to be small Canada Profits of $50,000: ⅔ Losses of $50,000: ⅓ Overall: Profits of $15,000
- 7. Industry Average Expenses Operating Expenses • Cost of Labor • Inventory Costs • Rent • Customer Service Cost of Goods Sold
- 8. Fine Arts Market Economic characterization Anomalous No reliable assessment of commercial value Risky investment
- 9. Fine Arts Market Art gallery fosters relationships and trust Medium for sales Importance of dedicated employee
- 11. Opportunities • Engage community • Marketing for BOG & partners • Diversify funding for BOG • Job creation Challenges • Established community • Funding concerns • Employment • Retail continuity plan vs. BOG operations Strengths • Optimal location • Lower costs • High demand for space • Cooperative community Weaknesses • Lack of networks • Lack of experience • Brand recognition • Sales/logistics uncertainties
- 12. Partnerships Local socially responsible galleries/shops
- 14. Partnership Value From • Expertise • Artist connections Value To • Representative Artwork Exposure • ‘Community Map’
- 16. Insufficiency in Art Sales Unpredictable Low Contribution Margin
- 17. Greeting Cards Industry Retail $750 million 52% - Thank you & Birthday cards Wholesales 60 Companies Dominated by Carlton and Hallmark Target Market Women: 85%
- 18. Product Diversification Art Pieces Retail Greeting Cards Wholesale Greeting Cards
- 19. Thank You Cards
- 20. Value Created Complement Blue Ocean Service Job Creation Enhance Exposure for Clients Artists Blue Ocean Gallery Blue Ocean Group DTES Art Community
- 22. Employees Sales Coordinator Afternoon Hours: Gallery Operation Morning Hours: Business Development Customized Roles
- 23. Marketing Target Markets Retail Art Pieces & Greeting Cards Wholesale Greeting Cards Active Marketing Strategy Events Art Carts Advertisements Promotions
- 24. Online Marketing Gallery Website Social Media
- 25. Gallery Design ESC vs. retail continuity plan Apparent retail space Large enough for samples Considerate of Blue Ocean clients Remodelling necessities
- 28. Operating Expenses Artist Royalties, 0 Marketing Expense, $2,5 00.00 Insurrance , $2,300.00 Cost of Labour, $39,0 00.00 Legal Fees, $3,000. 00 Accounting Fees, $3,000. 00 Delivery, $1,0 00.00
- 29. Startup Costs Start Up Cost LCD Screen $1,500.00 Sales Software $200.00 Graphic Design $1,000.00 Furniture $3,000.00 Remodeling $4,000.00 Legal Fees $1,000.00 Accounting Fees $500.00 Total Start Up Cost $11,200.00
- 30. 4-Year Breakeven Type Product Units Sold/Month (First Year) Retail Art Pieces 8.8 Retail Greeting Cards 84.2 Wholesales Greeting Card Packages 4.9
- 31. Revenue Necessary $- $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 $60,000.00 $70,000.00 $80,000.00 $90,000.00 $100,000.00 $110,000.00 Year 1 Year 2 Year 3 Year 4 Year 5 Wholesale Cards Retail Cards Art Sales Government Funding
- 32. Cumulative Profit $(20,000.00) $(15,000.00) $(10,000.00) $(5,000.00) $- $5,000.00 $10,000.00 $15,000.00 $20,000.00 0 1 2 3 4 5 CumalativeProfits Years
- 34. Legal Risks Right to Publicity Moral Rights Right to Privacy Freedom of Expression Art catalogue: tradeoff
- 35. Financial Risk Turn full time position into volunteer position to avoid the vast majority of operating expenses Last resort, terminate project and rent to other gallery or group of artists
- 36. Security Risks Large items: theft conspicuous Small items: few on display, low inventory levels Low risk Install dummy camera
- 37. Future Growth Event hosting Thrive program expansion Product differentiation ESC workshops Job creation Online Shop
- 38. Blue Ocean Gallery Opportunity for great social benefit Enhances the DTES community and BOG’s connection to it Financially profitable
- 39. Thank You Anne Simpson, Mark Simons, Nereus Joubert, Tingting Zhang
- 40. Implementation – sales channels Art Retail cards Wholesale cards Active community outreach
- 41. Additional Considerations Legal entities Marketing budgets Grants & funding
- 42. Change Management Clients BOG clients currently use space that is occupied by art gallery Will often traverse it once gallery is in space Computer room in close proximity Disruption possible inadvertently and deliberately
- 43. Change Management Solution Clear communication for reason Stress benefits, generating casual employment Ensure gallery does not detract from client’s amenities
- 44. Change Management Current Employees Different from any endeavor BOG has undertaken Should not increase load on other employees or cause inconvenience Ensure gallery nor perceived as a hindrance Facilitates BOG’s goals
Notas do Editor
- anne Thank you alona. Good afternoon everyone. We’re really happy to share this business plan with you today. 6 months back we didn’t know what this would evolve into But what we’ve come up with in response to signals from the industry, the community and BOGs position, we are excited for this opportunity that has. So we’ll try to contain our excitement and present this proposal for Open Door Gallery.. anne We’ll take you through the challenges first presented to us and our initial reactions. Which then turned into great opportunities after conducting our market research, and MORE market research, creative brainstorming leading to innovative solutions. Encompassing this process will be our proposed Strategy (mission, Partnerships) Implementation (operations, employment, marketing, gallery design, products), Finances, and what your Future could look like.
- Anne BOG, non-profits, DTES-took all of these and thought how can we address all of themanne -which led us to opportunities, and how an art gallery can address all of those challengesPower of art to transcend barriers. We see the gallery as a way to;Increase reputation positive feedback loop (enhance ESC, future bids, funding concerns, marketing). Uses DTES strengths (ABCDevelopment). ODG strengths (Thrive—well aware of the benefits that art as a medium for service delivery). (reduces scaryness of entry into new market)Enhance efforts, not duplicate or compete. (disconnections)Complement ESCStrengthen community presenceEnhance DTES art scene
- Anne BOG, non-profits, DTES-took all of these and thought how can we address all of themanne -which led us to opportunities, and how an art gallery can address all of those challengesPower of art to transcend barriers. We see the gallery as a way to;Increase reputation positive feedback loop (enhance ESC, future bids, funding concerns, marketing). Uses DTES strengths (ABCDevelopment). ODG strengths (Thrive—well aware of the benefits that art as a medium for service delivery). (reduces scaryness of entry into new market)Enhance efforts, not duplicate or compete. (disconnections)Complement ESCStrengthen community presenceEnhance DTES art scene
- Economies of scopeCapitalNetwork supply
- Mark