2. ABOUT THE VIDEO GAMES INDUSTRY
Video games are one of the
fastest growing IT markets
in the world. In 2018, the
market reached $ 137.9
billion. This is 13.3% more
than a year earlier.
3. WHY THE VIDEO GAMES INDUSTRY
• Firstly, today the volume of the game market exceeds the incomes of the
film industry, gradually catching up with the sports market.
2018 Industry
Total:
Global Box Office:
$41.1B
Global Video Games:
$137.9B
$2.14B Revenue $1.35B Revenue
4. WHY THE VIDEO GAMES INDUSTRY
• Secondly, according to forecasts of leading research agencies (NewZoo, Superdata etc) the gaming
industry will continue its rapid and steady growth in both the short and long term. This applies both to
the growth of revenue of companies participating in the market, and to the increase in user audience.
2017 202120202018 2019
$121.7 B $137.9 B $151.9 B $165 B $180.1 B
In terms of investment, at the moment it is one of the most promising markets in the world.
5. THE VIDEO GAMES INDUSTRY IN KAZAKHSTAN
Today in Kazakhstan the
game industry is
underdeveloped.
Therefore, the
development of this
market segment in
Kazakhstan is relevant.
7. GAME FEATURES
• Big open game world
• Using a modern engine –
UNREAL Engine
• Well-developed characters
• Large selection of diverse items
• Armament, with the ability to
change the appearance
10. Like a thunder in a clear sky, an
explosion that surpassed everything we
knew fell upon us. In one moment
taking the lives of millions of people,
covering the Earth with clouds of smoke
and ash.
The explosion brought not only an
enormous destruction, but also a
pandemic, which led to the collapse of
civilization.
Today, on that tiny territory that is
suitable for life, a fragile but stable
balance has developed.
However, the impact of the pandemic
is growing every day.
Game world video
Gameplay video
Construction mechanics video
PLOT/STORY
11. DISTRIBUTION PLATFORMS
Product distribution:
1. Online service STEAM (tax rate of 30% on the purchase of one copy of
the game)
2. Online service Xsolla (tax rate of 5% on the purchase of one copy of the
game)
<< Xsolla — a company that creates business technologies for game developers
that help streamline processes and sell more. >>
12. BUSINESS MODEL / MONETIZATION
• Today the product is being implemented according to the model B2P (Buy to Play).
This model allows profiting quickly.
• An in-game online store sales digital goods.
13. PROBLEM / SOLUTION
• Problem: The chosen genre of the game requires too much development time.
• Solution: Based on the great involvement of people in playing this genre, an increase in the
staff of specialists significantly reduces the time needed to develop the game.
• Problem: In the process of creating the game, marketing was not given enough attention.
• Solution: Carry out the necessary research, draw up a detailed and phased plan for the
promotion of the game, determine and allocate a budget. Run waves of promotion
according to plan.
• Marketing is important because using it:
• people learn about the game;
• the project receives support - healthy communication with the audience is built, reputation
is growing, and so on;
• the game is generally for sale.
<< Each game will find its buyer! >>
14. REQUESTED INVESTMENT $250 000
Payroll for the year
Hiring additional staff
Premises for rent
Server rental
Marketing
Specialized equipment
Specialized software
Other expenses
15. TEAM
Alexey Romanov
3D designer, game world
designer
Alexander Brodilin
Software developer
Alla Khitryakova
3D-2D designer, animator
Zhandarbek Tleubayev
CEO
Game producer
Roman Svetov
Managing director
Game designer
16. Let's create games together !!!
Contact us : +7 (777) 223 85 03 / alatau.tech@gmail
