Forbes Contributors Audience Analysis 2020
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The document analyzes 6 distinct audience segments that contribute to or write for Forbes based on their bio search profiles and interests. The segments are Coaching & Self-Help (6.4%), Keynote Speakers (29%), Digital Marketing (26%), Fintech/Finserv (21%), CMOs (14%), and Journalists & Media (3.8%). Each segment is described in terms of their geographic locations, interests, job titles, preferred social media channels, and factors influencing purchase decisions.
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Forbes Contributors Audience Analysis 2020
- 1. FORBES CONTRIBUTORS A U D I E N C E I N T E L L I G E N C E 2020 Analysis of the Forbes Contributors Audience (abridged version)
- 2. 6CLUSTERED AUDIENCESEGMENTS Our analysis uncovered 6 distinct and unique audiences that contribute to and/or write for Forbes. This audience was created using bio search with unique self-identifiable key phrases including Forbes AND journalist, contributor, columnist, reporter and editor. Self-Help Coaches CMO Digital Marketing Fintech | Finserv Keynote Speakers Journalists Professors | Lecturers
- 3. Most of this audience resides in the U.S., UK and Germany with a high concentration in Chicago, Los Angeles, NYC and Washington DC. Business, finance and internet technology are their top interests. They describe themselves as being Forbes contributors, founders, CEOs coaches and interested in leadership development. Their preferred channel is Twitter and LinkedIn. They make purchase decisions based on friends and colleague recommendations and brand names. Coaching & Self-Help6.4% Top Media Preferences: Financial Times Axios Silicon Hill Blavity HR Magazine Chicago Tribune Top Influencers: LaRae Quy Mark C. Crowley Chelsea Krost Whitney Johnson Jennifer Barrett Frank Sonnenberg Brian D. Evans Hannah Lynn Most of this audience resides in the U.S., UK and Canada with a high concentration in London, San Francisco, Chicago and Atlanta. Business, marketing and internet technology are their top interests. They describe themselves as being Forbes contributors, authors, speakers, CEOs, and founders. Their preferred channel is LinkedIn and Twitter and they make purchase decisions based on friends and colleague recommendations and product utility. Keynote Speakers29% Top Media Preferences: Business Insider Fortune Slate Inc. ZDNet TechRadar Top Influencers: Matt Dooley Adrían Bridgwater Katrina Klier Shail Khiyara Brendan Witcher Zack Whittaker Marti Konstant Jascha Kaykas-Wolff Most of this audience resides in the U.S., UK, Canada and Argentina with a high concentration in San Francisco, London, Richmond, Manhattan and Sioux Falls. Business, finance and movies/television are their top interests. They describe themselves as being Forbes contributors, journalists, reporters and editors. Their preferred channel is Twitter, YouTube and Medium. They make purchase decisions based on brand name and product utility. Journalist & Media3.8% Top Media Preferences: Top Influencers: Laura Shin Michael Casey Michael Del Castillo Antonio Gara Nathaniel Popper Paul Vigna Clare O'Connor Chloe Sorvino InformationWeek HBR Money USA Today Life Forbes Crypto CoinDesk Foreign Policy DealBook The Information Bloomberg ProPublica Vox