This document contains a summary of key concepts from Chapter 6 on analyzing consumer markets, including: - Consumer behavior is influenced by cultural, social, personal, and psychological factors except behavioral factors. - Reference groups, family, and social roles influence consumer behavior through social factors. - Subcultures like nationality, religion, race, and geography region also impact consumer behavior through cultural factors. - The consumer decision process involves problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation.