Informed gamification (how to spread the pixie dust)
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This is the merged presentations from the gamification workshop held by Linn Søvig and Ricki Sickenger at Booster 2014.
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Informed gamification (how to spread the pixie dust)
- 2. Who am I? Bachelor in Media Studies inLondon - <3 Cyberspace Master in Media Studies UiB - <3 Computer Games Blogging and other sosial media Spillpikene Journalist Machinima enthusiast CSR Girl Geek Dinners Events Insert Coin Spillmakerlauget/Game Developers Guild National Center for Game Development
- 3. History Programing/hacking culture MIT: Steve Russel, Martin Graetz og Wayne Wiitanen Showing off the graphics of the PDP-1
- 4. Today Game industry larger than the movie industry Digital distribution Tablets and smart phones Those who’ve grown up with computer games are now developers
- 8. What’s a computer game developer?
- 9. Technology
- 10. WHA?!
- 11. The ”secret” of Gameplay
- 12. Why make a game about the Holocaust Brenda Romero og Train
- 13. Games as communication of emotion
- 14. Endgame: Syria Forbudt i Apple App store fordi: We view apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical app. It can get complicated, but we have decided to not allow certain kinds of content in the App Store http://venturebeat.com/2013/01/15/apple- want-to-criticize-religion-write-a-book-dont-
- 15. Teaching
- 18. Concept vs. Gameplay Gameplay is about the bullet ricocheting off surfaces vs. concept of killing zombies in a bloody manner. Confused librarian
- 19. Teaching by developing Re-Mission 2 - HopeLabs
- 21. The perfect formula? Experts and artists communicating with programmers
- 22. Thanks for your attention! Linn Søvig http://linnsovig.com linnsovig@gmail.com @lisov http://spillmakerlauget.no
- 23. Informed Gamification How to spread the pixie dust
- 24. Who am I? • Ricki Sickenger • Programming since 11 y/o • 10 years experience as game developer on a Massive Multiplayer Game (Darkfall Online) • 5 years experience as IT consultant • Partner at Sonat Consulting AS
- 25. Workshop goals • Learn gamification techniques • Show you a methodology • Combine and level up!
- 26. What is gamification? • Integrating game-like mechanics into a non-game context.
- 27. Why use gamification? • Increase user engagement • Increase loyalty • Increase brand awareness • Make boring tasks less boring
- 30. Clear, Varied and Achievable goals
- 31. Juicy feedback
- 32. Learning curve - Flow
- 33. How?
- 35. Behaviors
- 36. Know your users
- 37. Assign value to tasks
- 39. Most used Mechanics • Badges / titles • Levels • Leaderboards • Contests • Mini games • Sharing of goods
- 40. Octalysis • Gamification methodology • Created by Yu-Kai Chou • www.octalysis.com
- 49. Potential issues • Only rewards, no loyalty • Fatigue • Can frustrate users • Gaming the system • Application needs value
- 50. Task 1 • Analyze stackoverflow.com using the Octalysis system
- 52. Task 2 • Gamify Booster: How could you add gamification to Booster?
- 54. Conclusion • Gamification can increase user engagement and satisfaction. • Gamification is not a magic bullet. • Use a methodology!
- 55. Thanks! • Don’t hesitate to get in touch! • Ricki Sickenger (ricki.sickenger@sonat.no) • @bag_of_hats • Linn Søvig (linnsovig@gmail.com) • @lisov
Notas do Editor
- Integegrate, not add on!First used by Nick Pelling in 2002StackOverflow.com one of the first gamified sites 2008
- Get customers to use your product more. Help them learn more about your product.Increased investment can lead to increased loyaltyIdeally making boring tasks fun and users are more engaged and concentrated, increasing productivity and quality of tasks.
- People are predisposed to want to play games.Good game design is a about asking what you want the user to feel, not what game mechanics you want to use.
- Define your objectives and desired outcomes.Find out what behaviors should be reinforced.Know your users.Assign value to tasks and activities and what rewards should be given.Plan for multiple iterations.
- Define your objectives and desired outcomes
- Find out what behaviors should be reinforced.Behavior conditioning by encouraging the desired behaviors and discouraging the undesired ones
- - Differernt cultures different motivators.Bartel?
- Badges, Levels, Titles, Leaderboards = extrinsic
- Epic meaning & CallingDevelopment & AccomplishmentEmpowerment of Creativity & feedbackOwnership & PosessionSocial Influence & RelatednessScarcity & ImpatienceLoss & Avoidance
- Left = Extrinsic / Right = Intrinsic / Creative
- Application need intrinsic value, or no long term gamification results.Kindergarden kids doing drawing. Three groups. Rewards lessened intrinsic motivation.
- - Grupper (6?). Lapper. Whiteboard. Oppsummeringogdiskusjon 15min.