The tiny internal agency
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Creating a design culture at a tech startup
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The tiny internal agency
- 1. The tiny internal agency How multidisciplinary designers can maximise impact at early-stage startups
- 2. Hello.
- 4. This is a MVP (Minimal Viable Presentation)
- 5. This is highly contextual
- 9. My zigzag journey into product management Graduated with a CS degree Interaction Designer @ Minitheory UX Designer @ BitTitan First employee & UX Designer @ StashAway Head of Product @ StashAway Agency B2B B2C
- 10. So... what do you actually do?
- 11. 50% meetings, design reviews, and 1-1s 40% split between research, product backlog, design, and QA 10% writings, message, emails
- 13. User Experience Technology Business Product management
- 17. UI/UX Designer User Experience Designer Product Designer UX Designer Interaction Designer Experience Designer Design Director Junior Designer Senior Designer UX Design Analyst Visual Designer UI Designer Motion Designer User Researcher Information Architect User Experience Architect UX Specialist Content Strategist Service Designer Design Consultant UX Writer ...
- 19. Guided by a set of values and principles
- 20. Not as a resource, but as a partner
- 24. Culture
- 25. Great products are not created in silos
- 29. Own the entire experience, end-to-end
- 34. Process
- 35. V1 V2 V3 V4
- 36. Discovery cycles
- 43. 34% increase in deposit amounts
- 44. Self
- 45. Have a “growth mindset”
- 46. Stay centered and mindful
- 47. Find mentorship
- 49. Q&A
- 50. How do you identify prioritised features to design and develop, and get your stakeholders' buy-in?
- 51. How do you design for compliance or regulations related to finance or data privacy?
- 52. Any advice on career change towards this industry without experience?