Ch10 crafting the brand positioning velasco

TOP 10 Learning Questions for Chapter 10 Crafting the Brand Positioning Pearl Hazelle S. Velasco April 14, 2011

Question, Concept, Concept Explanation, Answer Series For Chapter 10 Crafting the Brand Positioning

1. _____ are attributes or benefits consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand. ,[object Object],[object Object],[object Object],[object Object],[object Object]

POINTS OF DIFFERENCE ,[object Object],[object Object],[object Object]

POINTS OF DIFFERENCE ,[object Object]

2. _____ is the company’s ability to perform in one or more ways that competitors cannot or will not match. ,[object Object],[object Object],[object Object],[object Object],[object Object]

COMPETITIVE ADVANTAGE ,[object Object],[object Object],[object Object]

3. The Product Life Cycle is composed of the following except ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Product Life Cycle has four stages… ,[object Object],[object Object],[object Object],[object Object]

The graph shows the PRODUCT LIFE CYCLE.

4. The following are Differentiation Strategies except ,[object Object],[object Object],[object Object],[object Object],[object Object]

DIFFERENTIATION STRATEGIES ARE… ,[object Object],[object Object],[object Object],[object Object]

DIFFERENTIATION STRATEGIES ,[object Object],[object Object],[object Object],[object Object]

5. Which statement is true? ,[object Object],[object Object],[object Object],[object Object],[object Object]

CATEGORY MEMBERSHIP ,[object Object],[object Object],[object Object]

CATEGORY MEMBERSHIP ,[object Object],[object Object],[object Object],[object Object]

6. Which statement is false? ,[object Object],[object Object],[object Object],[object Object],[object Object]

Design an optimal product for the market. ,[object Object],[object Object],[object Object]

7. As apple is for design and Nike is for performance are examples of… ,[object Object],[object Object],[object Object],[object Object],[object Object]

8. Quality, Feature and style are examples of… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Product Modification ,[object Object],[object Object],[object Object]

Product Modification ,[object Object]

9. Maybelline is a leading brand of cosmetics, Cheerios is a leading brand of cereal and Accenture is a leading consulting firm are examples of… ,[object Object],[object Object],[object Object],[object Object],[object Object]

CATEGORY MEMBERSHIP MATTERS. ,[object Object],[object Object],[object Object],[object Object]

10. Performance, conformance, durability, reliability, installation, customer training, maintenance are examples of… ,[object Object],[object Object],[object Object],[object Object],[object Object]

PRODUCT DIFFERENTIATION is composed of… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PRODUCT DIFFERENTIATION is composed of… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ch10 crafting the brand positioning velasco

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