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INTERNET IN INDIA From the desk of Zeenat K Email:  [email_address] Blog : www.digit360.com Twitter: @Zeenat_K Linkedin: @ZeenatK A PPT based on the Icube IAMAI Report 2009
Indian Internet Population Out of the 25% of Indian population which stays in cities, 32% are PC literate. Out of those who are PC literate, 53% are actively using the internet (have used internet in past 1 month). 16% of 266 Mn urban population ie 43 Mn are actively using the Internet. Internet usage among urban  individuals is low at 24%.
In million 21% increase in PC literacy from 2008 to 2009. 26% increase in active internet user base from 2008 to 2009. In million An individual who knows how to use a PC has been classified as PC literate. An individual who has used the internet at least once in the last month Growing Urban Internet Population
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Internet User Composition
Internet Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Usage ,[object Object],[object Object]
Various Purposes of Accessing Internet ,[object Object],[object Object],[object Object],[object Object],[object Object]
Preference of Online Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Frequency of Internet Usage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Avg Time spent on Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Internet in India - 2009

  • 1. INTERNET IN INDIA From the desk of Zeenat K Email: [email_address] Blog : www.digit360.com Twitter: @Zeenat_K Linkedin: @ZeenatK A PPT based on the Icube IAMAI Report 2009
  • 2. Indian Internet Population Out of the 25% of Indian population which stays in cities, 32% are PC literate. Out of those who are PC literate, 53% are actively using the internet (have used internet in past 1 month). 16% of 266 Mn urban population ie 43 Mn are actively using the Internet. Internet usage among urban individuals is low at 24%.
  • 3. In million 21% increase in PC literacy from 2008 to 2009. 26% increase in active internet user base from 2008 to 2009. In million An individual who knows how to use a PC has been classified as PC literate. An individual who has used the internet at least once in the last month Growing Urban Internet Population
  • 4.
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  • 8.
  • 9.
  • 10.