1. The 2011 Top 100 Global Brands and Their App Store Status
By Gert Jan Spriensma, Analyst at Distimo
Amazon Appstore
Apple App Store for iPad
IPAD
Apple App Store for iPhone
IPHONE
Apple Mac App Store
MAC
BlackBerry App World for all devices
BlackBerry App World for PlayBook
GetJar
Google Android Market
Nokia Ovi Store
Windows Phone 7 Marketplace
Distimo ©2011, some rights reserved

2. Distimo Publication - October 2011
NEW AND NOTEWORTHY
This publication covers the Apple App Store for iPhone, Apple App Store for iPad, Google
Android Market, Nokia Ovi Store, BlackBerry App World, Windows Phone 7 Marketplace
and Amazon Appstore for September 2011. This month’s report focuses on the 2011
best global brands and how they perceive the fragmented app store space. We have
cited the Interbrand 2011 Best Global Brands report as the source for the top global
brands for the purpose of this report.
The major findings are:
Ninety-one percent of the top brands (as defined by the Interbrand 2011 Best Global
Brands report) have a presence in at least one of the major app stores. This is
a significant increase compared to 18 months ago when only 51% of the brands
published or licensed an application.
Brands have realized that publishing applications in the various app stores offers a
viable channel to promote their brand, reach consumers, and for a subset of brands
– sell content. This is especially true of companies in the media, business services,
and automotive industries who actively use app stores as a way to distribute their
content.
Based on the rank of each brand and when looking at brackets of ten applications
at a time, our research reveals that the brands that ranked highest in the 2011
Interbrand Best Global Brands report have more presence in the different app stores
in terms of the volume of applications.
Brands are heavy publishers with 24 applications on average per brand, although
this is biased due to a few large publishers (e.g. Disney and Sony). The number of
applications per brand without these two brands is still high with 15 applications
on average.
Looking at specific app stores, we see that the Apple App Store for iPhone is by far
the most popular app store for the top 100 global brands. Opposed to this, these
brands appear to believe that they do not need to have a presence on the Nokia
(Symbian / Java) platform given the low number of brands (six) publishing on that
platform.
The Google Android Market and the Apple App Store for iPad are both increasingly
seen as good app stores for brands to promote their visibility and reach consumers.
Most brands in the top 100 are not looking to make money in the app stores, as
nearly all of the applications associated with these brands are available for free.
Only a limited number of brands (27% of the publishers with 32% of the applications)
have a strategy to actually make money directly via the app store, including but not
limited to Disney, Adobe and Thomson Reuters.
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

3. Distimo Publication - October 2011
MOST BRANDS RECOGNIZE THE IMPORTANCE OF
HAVING A PRESENCE IN AT LEAST ONE APP STORE
Brands have to carefully manage their presence in all channels in order to distinguish
their goods or services from those of their competitors. One would expect brands to be
active in app stores given the continued growth of smartphone use – particularly among
young adults in the western world. Based on our research, the graph below reveals that
nearly all of the 100 major brands as defined by Interbrand have a presence in at least
one of the app stores per our research, e.g. Apple App Store for iPhone, Apple App
Store for iPad, Google Android Market, Nokia Ovi Store, BlackBerry App World, Windows
Phone 7 Marketplace and the Amazon App Store.
9 91
No presence in app stores Presence in at least one app store
There are companies listed among the 100 most valuable brands in the 2011 Interbrand
Best Global Brands report that also own an app store, e.g. Apple, Google, Microsoft and
Nokia (included in this research). For those brands that have their own app store, the
applications in their respective app store have been disregarded, e.g., the presence of
Microsoft in Windows Phone 7 Marketplace is not taken into account. Of the 100 brands,
nine do not have a presence in any appstore with the exception of their own.
THE TOP BRANDS ARE MORE EAGER TO PUBLISH APPLICATIONS
Based on the rank of each brand and when looking at brackets of ten brands, our
research reveals that the brands that ranked highest in the 2011 Interbrand Best Global
Brands report also have more presence in the different app stores in terms of the number
of published applications.
Average number of applications per brand
90
80
70
60
50
40
30
Top 100
20 Average
10
0
1-10 11-20 21-30 31-40 41-50 51-60 61-70 71-80 81-90 91-100
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All trademarks are the property of their respective owners.

4. Distimo Publication - October 2011
The high number of applications per brand stands out when looking at the averages -
24 applications per brand. This is mainly due to the large amount of applications that
are published (or licensed by) Disney with 628 across all app stores. Another brand that
publishes a lot of applications (and causes the spike in 31 - 40 bracket) is Sony with 281
applications that are mainly linked to movies and music. The graph below shows the top
five most active brands across all the app stores.
636
Number of applications per brand
285
63 62 61
BRANDS OVER TIME
100% 2343 2500
Proportion of active brands
Number of applications
90%
80% 2000
70% 1631
60% 1500
50% 1091
40% 891 1000
30%
20% 500
10%
0% 0
2010-03 2010-09 2011-03 2011-09
We can also observe from the graph that about half of the brands had a presence in an
app store in March 2010, while 91% of the top 100 brands have at least one application
in one of the major app stores today. Moreover, brands now tend to publish more
applications as well – especially within the last six months when a large number of
brand-related applications have been added. This shows that brands are increasingly
viewing app stores as a way to promote their visibility and reach consumers.
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

5. Distimo Publication - October 2011
PUBLISHING STRATEGIES
Most brands in the top 100 are not looking to make money in the app stores, as nearly
all of the applications associated with these brands are available for free. Only a limited
subset (27% of the publishers with 32% of the applications) have a strategy to actually
make direct money via the app store, including but not limited to, Disney, Adobe and
Thomson Reuters.
The most popular categories that brands have chosen to publish their applications in
are the ‘Personalization’ and ‘Lifestyle’ categories, or in other words, leisure related
categories. Another category where brands have focused their applications efforts is
the ‘Business’ category. This can be explained because companies with a focus towards
software such as HP, SAP and IBM are also listed among the top 100 global brands.
Number of applications per category
600
488
500
400
300 256 244
181
200
124
100
0
Personalisation Business Lifestyle Entertainment Music Free Paid
APPLE IS THE APP STORE OF CHOICE FOR BRANDS
The Apple App Store for iPhone is the largest store in terms of size, and this is also
reflected in the number of brands that are active in this store: 86% of the top brands
have a presence in the Apple App Store for iPhone. The next most popular app store for
brands to publish their applications is the Apple App Store for iPad with 66%, followed
by Google Android Market with 59%, and BlackBerry App World with 26%.
Proportion publishing in app store Proportion not publishing
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All trademarks are the property of their respective owners.

6. Distimo Publication - October 2011
GOOGLE ANDROID MARKET IS GAINING GROUND WITH BRANDS
The Google Android Market is closing in on the Apple App Store for iPhone in terms of
the number of available applications. This can also be seen when looking at the number
of available brands who have started to publish on the Android platform over time. The
remarkable growth of the Apple App Store for iPad also stands out.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2010-09 2011-03 2011-09
This graph clearly shows that the Nokia Ovi platform seems to be of less importance
for the 2011 top 100 global brands, as the number of brands publishing in the Nokia
Ovi Store is the same for the larger part of the time span covered in this report. The
relatively high number of applications published by brands that are in the Amazon
Appstore (14 applications) is surprising given the store has only been around for three
months. Only 25% of the applications that brands offer in the Google Android Market
are also available concurrently in the Amazon Appstore. A quick win for these brands
would also be to publish their app in the Amazon Appstore since it is also an app store
for Android.
RECAP
This report reveals that the 2011 best global brands have realized over the past 18
months that app stores offer a viable channel to promote their brand, reach consumers,
and for a subset of brands – sell content. This is especially true for media companies
who actively use app stores as a way to distribute their content. The media companies
featured in the Interbrand 2011 Best Global Brands report count 247 applications on
average, per media company listed. Other industries that have embraced app stores are
business services with 31 per company, and automotive with 29 per company. Naturally,
the computer software companies are also active in the different app stores with 36 per
company.
Looking at the app stores, the Apple App Store is clearly the most popular among
brands: 86% of the top 100 brands choose to publish applications for the iPhone, and
66% choose to publish applications for the iPad. However, looking at the growth of
Android and iPad in the past year, brands increasingly adopt a multi-platform strategy.
It should also be noted that nine percent (including Kleenex, HSBC and Burberry) of the
brands do not publish in any app store.
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

7. Distimo Publication - October 2011
NEW: PAID FEATURED REPORTS FOR ASIA, NORTH AMERICA AND EUROPE
STARTING AT €399
Distimo’s Paid Featured Reports are built to provide insight in trends and
developments of all major app stores in the Asian, North American and European app
store markets. The reports allow you to:
Identify applications and publishers that are (locally)
successful in each application store and region.
Identify market trends in terms of pricing and business models.
Gain insight into the sheer size, in terms of both downloads and
revenue, of the Apple App Store for iPhone and iPad.
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

8. Distimo Publication - October 2011
HIGHEST RANKED FREE APPLICATIONS
AMAZON APPSTORE - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
CamScanner Free - Phone to Scanner
1 Productivity Free
by IntSig Information Co.,Ltd
Angry Birds Seasons Free
2 Games Free
by Rovio Entertainment Ltd.
Godville
3 Games Free
by Godville Games Limited
QR Droid
4 Utilities Free
by DroidLa
Kindle for Android
5 Books & Comics Free
by Amazon.com
Pop Pop Popcorn
6 Games Free
by Maplekey Company
Fruit Ninja Free
7 Games Free
by Halfbrick Studios Pty Ltd
Tiny Flashlight + LED
8 Utilities Free
by Nikolay Ananiev
Finger Football
9 Games Free
by Eli7 Studios
Wifi Analyzer
10 Utilities Free
by farproc
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All trademarks are the property of their respective owners.

9. Distimo Publication - October 2011
HIGHEST RANKED PAID APPLICATIONS
AMAZON APPSTORE - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
Plants vs. Zombies (WiFi Download
1 Games $1.99 - $2.99
Only) by PopCap Games, Inc.
EasyTether
2 Utilities $4.99 - $9.99
by Mobile Stream
Paper Camera
3 Photography $0.99 - $1.99
by JFDP Labs LTD
Cut the Rope
4 Games $0.00 - $0.99
by ZeptoLab
WidgetLocker Lockscreen
5 Utilities $0.99 - $1.99
by TeslaCoil Software
CamScanner License
6 Productivity $1.99 - $4.99
by IntSig Information Co.,Ltd
Angry Birds (Ad-Free)
7 Games $0.99
by Rovio Entertainment Ltd.
Angry Birds Seasons (Ad-Free)
8 Games $0.99
by Rovio Entertainment Ltd.
HDR Camera+
9 Photography $0.99 - $2.99
by Almalence, Inc
Quell
10 Games $0.99
by Fallen Tree Games
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All trademarks are the property of their respective owners.

10. Distimo Publication - October 2011
HIGHEST RANKED FREE APPLICATIONS
APPLE APP STORE FOR IPAD - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
Six Towers HD Games-Board,
1 Free
by AlphaWeb Plus LLP Games-Puzzle
NBC
2 Entertainment Free
by NBC Universal, Inc.
Skype for iPad
3 Social Networking Free
by Skype Software S.a.r.l
LandGrabbers: real time medieval con- Games-Simulation,
4 Free
quest strategy by Nevosoft Games-Strategy
Crimson: Steam Pirates
5 Games-Strategy Free
by Bungie Aerospace Corporation
Mr Giggle 2 HD Lite Games-Board,
6 Free
by Koala Games-Puzzle
iBooks
7 Books Free
by Apple
Zombie Highway Games-Action,
8 $0.00 - $0.99
by Renderpaz Games-Arcade
Tiger Woods PGA TOUR® 12 for iPad Games-Simulation,
9 $0.00 - $6.99
by Electronic Arts Games-Sports
Angry Birds HD Free Games-Arcade,
10 Free
by Rovio Mobile Ltd. Games-Puzzle
- this application features in-app purchases
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All trademarks are the property of their respective owners.

11. Distimo Publication - October 2011
HIGHEST RANKED PAID APPLICATIONS
APPLE APP STORE FOR IPAD - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
Angry Birds Seasons HD Games-Action,
1 $1.99
by Rovio Mobile Ltd. Games-Arcade
Pages
2 Productivity $9.99
by Apple
Penultimate
3 Productivity $0.99 - $1.99
by Cocoa Box Design LLC
Machinarium Games-Adventure,
4 $4.99
by Amanita Design Games-Puzzle
Noteshelf
5 Productivity $0.99 - $4.99
by Ramki
Where's My Water? Games-Family,
6 $0.99
by Disney Games-Puzzle
Angry Birds HD Games-Arcade,
7 $4.99
by Chillingo Ltd Games-Family
Fruit Ninja HD Games-Action,
8 $0.99 - $2.99
by Halfbrick Studios Games-Arcade
Tom Clancy's Rainbow Six®: Shadow Games-Action,
9 $0.99 - $6.99
Vanguard HD y Gameloft Games-Strategy
Keynote
10 Productivity $9.99
by Apple
- this application features in-app purchases
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

12. Distimo Publication - October 2011
HIGHEST RANKED FREE APPLICATIONS
APPLE APP STORE FOR IPHONE - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
Zombie Highway Games-Action,
1 $0.00 - $0.99
by Renderpaz Games-Arcade
Hair Plucke Games-Action,
2 Free
rby Moxy Games Games-Arcade
Early Bird Games-Action,
3 $0.00 - $0.99
by Booyah, Inc. Games-Puzzle
Six Towers Games-Board,
4 Free
by AlphaWeb Plus LLP Games-Puzzle
Tangled Games-Family,
5 Free
by Billy Lavoie Games-Puzzle
Office Zombie Games-Action,
6 Free
by Fluik Games-Simulation
Anodia Games-Arcade,
7 $0.00 - $0.99
by Rafal Kozik Games-Family
NFL '11
8 Sports Free
by NFL Enterprises LLC
Crackle - Movies & TV
9 Entertainment Free
by Crackle, Inc.
"Free Music Download" - Downloader
10 Music Free
and Player by BSOSoft
- this application features in-app purchases
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

13. Distimo Publication - October 2011
HIGHEST RANKED PAID APPLICATIONS
APPLE APP STORE FOR IPHONE - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
SPY mouse Games-Action,
1 $0.99
by Electronic Arts Games-Adventure
Angry Birds Games-Action,
2 $0.99
by Clickgamer.com Games-Arcade
Angry Birds Seasons Games-Action,
3 $0.99
by Rovio Mobile Ltd. Games-Arcade
Fruit Ninja Games-Action,
4 $0.99
by Halfbrick Studios Games-Arcade
Where's My Water? Games-Family,
5 $0.99
by Disney Games-Puzzle
Camera+
6 Photography $0.99
by tap tap tap
Jetpack Joyride Games-Action,
7 $0.99
by Halfbrick Studios Games-Arcade
Words With Friends Games-Board,
8 $0.99 - $1.99
by Newtoy Inc. Games-Word
WhatsApp Messenger
9 Social Networking $0.99
by WhatsApp Inc.
Tiny Wings Games-Action,
10 $0.99
by Andreas Illiger Games-Arcade
- this application features in-app purchases
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All trademarks are the property of their respective owners.

14. Distimo Publication - October 2011
HIGHEST RANKED FREE APPLICATIONS
APPLE MAC APP STORE - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
GeekTool Developer Tools,
1 Free
by Tynsoe.org Utilities
Games, Games-
Rail Maze by Spooky House Studios UG
2 Puzzle, Games- Free
(haftungsbeschraenkt)
Strategy
Screen Snake Games, Games-
3 Free
by Korion Arcade
Wallpapers HD Lite
4 Lifestyle, Utilities Free
by StuckPixel, Inc.
Evernote
5 Productivity Free
by Evernote
Entertainment,
Touchgrind
6 Games, Games- Free
by Illusion Labs
Arcade,
Facebox Pro for Facebook Social Networking,
7 Free
by Zentertain Ltd. Utilities
Twitter Social Networking,
8 Free
by Twitter, Inc. Utilities
Skitch Graphics & Design,
9 Free
by Skitch Productivity
Xcode
10 Developer Tools Free
by Apple
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15. Distimo Publication - October 2011
HIGHEST RANKED PAID APPLICATIONS
APPLE MAC APP STORE - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
OS X Lion
1 Productivity $29.99
by Apple
Pages Business, Produc-
2 $19.99
by Apple tivity
FaceTime Lifestyle, Social
3 $0.99
by Apple Networking
Keynote Business, Produc-
4 $19.99
by Apple tivity
Numbers Business, Produc-
5 $19.99
by Apple tivity
iPhoto Lifestyle, Photog-
6 $14.99
by Apple raphy
iSplash Graphics & Design,
7 $0.99
by T-bone, LLC Photography
Angry Birds Games, Games-Ac-
8 $4.99
by Rovio Mobile Ltd. tion, Games-Kids
1Password Productivity, Utili- $19.99 -
9
by Agile Web Solutions ties $49.99
Entertainment,
Grand Theft Auto: San Andreas Games, Games-
10 $14.99
by Rockstar Games Action, Games-
Adventure
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16. Distimo Publication - October 2011
HIGHEST RANKED FREE APPLICATIONS
BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - SEPTEMBER 2011
Rank Application Category Price
BlackBerry Messenger Im & Social Net-
1 Free
by Research In Motion Limited working
Facebook Im & Social Net-
2 Free
by Research In Motion Limited working
Windows Live Messenger Im & Social Net-
3 Free
by Research In Motion Limited working
Twitter Im & Social Net-
4 Free
by Research In Motion Limited working
Photo Studio
5 Photo & Video Free
by KVADGroup
crunchSMS Im & Social Net-
6 Free
by Delicious Inc. working
Who Is It - LED Color Light Alerts for
7 Utilities Free
Contacts by The Jared Company
Poynt
8 Maps & Navigation Free
by Poynt Corporation
Pandora
9 Music & Audio Free
by Pandora Media, Inc.
Flashlight : Free - No. 1 Rated Flash-
10 light on App World by The Jared Entertainment Free
Company
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

17. Distimo Publication - October 2011
HIGHEST RANKED PAID APPLICATIONS
BLACKBERRY APP WORLD - ALL DEVICES - WORLDWIDE - SEPTEMBER 2011
Rank Application Category Price
HUGE Sale - PhotoClub - Funny Make
1 Photo & Video $2.99
Machine With Photos by MMMOOO
Sea Storm Animated Theme 2.0
2 Themes $1.99
by Mobstar Media Ltd
A+ Chat for Facebook with Emoticon Im & Social Net-
3 $0.99
by shendz working
Chat for Facebook Pro Im & Social Net-
4 $0.99 - $1.99
by Bare Apps working
One Touch Flashlight (Uses Camera
5 Utilities $0.99
Light) by The Jared Company
Live ScreenSavers - 20 in 1
6 Utilities $4.99
by Ajani InfoTech Private Limited
Memory Booster - RAM Optimizer
7 Utilities $4.99
by S4BB Limited
iLock 2.1.2 - Password App Photo Fold-
8 Utilities $0.99
er Network Connection by MMMOOO
Earth 2.0
9 Themes $1.99
by NuMentis Designs
Love Is Love - Great Offer of Valen-
10 Themes $4.99
tine's Day by MMMOOO
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All trademarks are the property of their respective owners.

18. Distimo Publication - October 2011
HIGHEST RANKED FREE APPLICATIONS
BLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - SEPTEMBER 2011
Rank Application Category Price
Flashlight : Free - No. 1 Rated Flash-
1 light on App World by The Jared Entertainment Free
Company
Free Chat for Facebook (+invisibility) Im & Social Net-
2 Free
by SolverLabs working
Navita Translator
3 Travel Free
by Navita Tecnologia
The River Test - Free
4 Games-Puzzles Free
by SolverLabs
Hangman
5 Games-Puzzles Free
by Spice
Free Chess Games-Board
6 Free
by SolverLabs Games
Pixelated
7 Games-Strategy Free
by Ebscer
Kiddo - (0 - 5 years)
8 Entertainment Free
by Spice
Facebook for BlackBerry PlayBook Im & Social Net-
9 Free
by Research In Motion Limited working
iSpeech Translator
10 Utilities Free
by iSpeech.org
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

19. Distimo Publication - October 2011
HIGHEST RANKED PAID APPLICATIONS
BLACKBERRY APP WORLD - PLAYBOOK - WORLDWIDE - SEPTEMBER 2011
Rank Application Category Price
HUGE Sale - PhotoClub - Funny Make
1 Photo & Video $2.99
Machine With Photos by MMMOOO
Chat on Facebook Im & Social Net-
2 $2.99
by Smarter Apps working
Chat for Facebook Pro (+invisibility) Im & Social Net-
3 $0.99
by SolverLabs working
Dead Space for BlackBerry PlayBook
4 Games-Action $9.99
by Electronic Arts Inc.
Lexulous Games-Board
5 $1.99
by RJ Softwares Games
Chess Games-Board
6 $0.99
by SolverLabs Games
Dead Space for BlackBerry PlayBook
7 Games-Action $9.99
by Electronic Arts Nederland B.V.
File Browser
8 Utilities $0.99
by Aftab
Blaq for BlackBerry PlayBook Im & Social Net-
9 $1.99
by Kisai Labs working
TouchUp Pro - Photo Editor
10 Photo & Video $1.99 - $3.99
by esDot Development Studios
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

20. Distimo Publication - October 2011
HIGHEST RANKED FREE APPLICATIONS
GETJAR JAVA - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
Nimbuzz Calls and Messaging
1 - Free
by Nimbuzz
Opera Mini Web Browser
2 - Free
by Opera Software
BOLT Browser
3 - Free
by Bitstream Inc
qeep
4 - Free
by BLUE LION mobile GmbH
Street Wars
5 - Free
by MocoSpace
Chat For Facebook PRO
6 - Free
by MailBit LTD
7 Q-FChat - Free
Free Tracks
8 - Free
by Thumbtribe
RockeTalk for Voice Video Photo Chat
9 - Free
by RockeTalk
Happy Farm
10 - Free
by MocoSpace
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

21. Distimo Publication - October 2011
HIGHEST RANKED FREE APPLICATIONS
GETJAR SYMBIAN - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
Nimbuzz Calls and Messaging
1 - Free
by Nimbuzz
Opera Mini Web Browser
2 - Free
by Opera Software
eBuddy Messenger
3 - Free
by eBuddy BV
Happy Farm
4 - Free
by MocoSpace
BOLT Browser
5 - Free
by Bitstream Inc
Street Wars
6 - Free
by MocoSpace
Color Effect
7 - Free
by Twist Mobile
Google
8 - Free
by Google Inc.
qeep
9 - Free
by BLUE LION mobile GmbH
RockeTalk for Voice Video Photo Chat
10 - Free
by RockeTalk
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22. Distimo Publication - October 2011
HIGHEST RANKED FREE APPLICATIONS
GOOGLE ANDROID MARKET - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
Live Wallpaper,
Google Maps
1 Travel & Local, Free
by Google Inc.
Widgets
Facebook for Android
2 Social, Widgets Free
by Facebook
YouTube Media & Video,
3 Free
by Google Inc. Widgets
Pandora® internet radio Music & Audio,
4 Free
by Pandora Widgets
Angry Birds Games-Arcade &
5 Free
by Rovio Mobile Ltd. Action
Netflix
6 Entertainment Free
by Netflix, Inc.
Music Download
7 Music & Audio Free
by Liu_xuan
Angry Birds Rio Games-Arcade &
8 Free
by Rovio Mobile Ltd. Action
MP3 Music Download Pro
9 Entertainment Free
by MP3 Music Download - Yu Liu
Advanced Task Killer Productivity, Wid-
10 Free
by ReChild gets
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23. Distimo Publication - October 2011
HIGHEST RANKED PAID APPLICATIONS
GOOGLE ANDROID MARKET - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
Live Wallpaper,
Beautiful Widgets
1 Personalization, $2.76
by LevelUp Studio
Widgets
Cut the Rope Games-Brain &
2 $1.58
by ZeptoLab Puzzle
MADDEN NFL 12 Games-Sports
3 $6.99 - $7.00
by EA SPORTS™by Electronic Arts Inc. Games
Robo Defense Games-Arcade &
4 $3.00
by Lupis Labs Software Action
Paper Camera
5 Photography $1.58
by JFDP Labs LTD
The Moron Test Games-Brain &
6 $1.00
by DistinctDev, Inc. Puzzle
WeatherBug Elite Live Wallpaper,
7 $1.99 - $2.00
by WeatherBug by Earth Networks Weather, Widgets
UNO™ Games-Brain &
8 $3.00
by Gameloft Puzzle
ROM Manager (Premium)
9 Tools $6.00
by ClockworkMod
PowerAMP Full Version Unlocker
10 Music & Audio $5.13
by Max MP (MSR Limited)
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All trademarks are the property of their respective owners.

24. Distimo Publication - October 2011
HIGHEST RANKED FREE APPLICATIONS
NOKIA OVI STORE - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
Adventure of Ted
1 Games-Adventure Free
by DreamGamez
Chat For Facebook PRO
2 Social Networks Free
by Mail-Bit LTD
Photo Effect
3 Entertainment Free
by Twist Mobile
Skype
4 Utilities Free
by Skype
YouTube
5 Entertainment Free
by YouTube
MazeLock
6 Utilities Free
by ThinkChange
Bingo Blaster FREE
7 Games-Puzzle Free
by Maturus Mobile
WhatsApp Messenger
8 Social Networks Free
by WhatsApp Inc.
Hello Kitty
9 Themes Free
by Maya Design
YouTube Downloader
10 Photo & Video Free
by picoBrothers
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All trademarks are the property of their respective owners.

25. Distimo Publication - October 2011
HIGHEST RANKED PAID APPLICATIONS
NOKIA OVI STORE - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
Fruit Ninja
1 Games-Action $0.99
by Halfbrick
Angry Birds Seasons
2 Games-Arcade $1.99
by RovioMobile
Angry Birds Rio
3 Games-Arcade $1.99
by RovioMobile
Angry Birds
4 Games-Arcade $1.99
by RovioMobile
CameraPro N8 (2.2)
5 Photo & Video $2.99
by Harald Meyer
fMobi
6 Social Networks $1.99
by JiiKoo
ThreadSMS Standard
7 Utilities $2.99
by EHandySoft
Evo Green by Invaser TMA
8 Themes $0 - $4.99
by invaser
JOIKUSPOT PREMIUM WiFi HotSpot
9 Utilities $9.99
by Joikusoft
Facebook Browser
10 Social Networks $0.99
by Pixelpipe
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

26. Distimo Publication - October 2011
HIGHEST RANKED FREE APPLICATIONS
WINDOWS 7 PHONE MARKETPLACE - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
YouTube
1 Music & Video Free
by Microsoft Corporation
Adobe® Reader® Tools & Productiv-
2 Free
by Adobe Systems Inc. ity
Minesweeper Games - Puzzle &
3 Free
by Microsoft Studios Trivia
Facebook
4 Social Free
by Microsoft Corporation
Sudoku Games - Puzzle &
5 Free
by Microsoft Studios Trivia
FastBall 2
6 Games - Platformer Free
by Klik! Games
Bubble Shoot Games - Puzzle &
7 Free
by Words Mobile Trivia
Penguin
8 Games - Family Free
by Mike Newman
ESPN ScoreCenter
9 Sports Free
by ESPN Inc
Wild West
10 Games - Shooter Free
by AndreAlberto
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

27. Distimo Publication - October 2011
HIGHEST RANKED PAID APPLICATIONS
WINDOWS 7 PHONE MARKETPLACE - UNITED STATES - SEPTEMBER 2011
Rank Application Category Price
Angry Birds Games - Action &
1 $2.99
by Microsoft Studios Adventure
Fruit Ninja Games - Action &
2 $2.99
by Microsoft Studios Adventure
Gravity Guy Games - Action &
3 $2.99
by Miniclip Adventure
Fight Game: Rivals Games - Action &
4 $2.99
by Microsoft Studios Adventure
Need for Speed™ Undercover Games - Sports &
5 $4.99
by Electronic Arts Recreation
SONIC THE HEDGEHOG™ 4 Episode I Games - Action &
6 $6.99
by SEGA Adventure
IonBallEX Games - Action &
7 $2.99
by Ironsun Studios Adventure
PvZ Games - Strategy &
8 $4.99
by PopCap Games Simulation
Games - Racing
Cro-Mag Rally & Flying, Games
9 $2.99
by Microsoft Studios - Sports & Recre-
ation
Tentacles Games - Action &
10 $4.99
by Microsoft Studios Adventure
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

28. Distimo Publication - October 2011
DISTIMO CUSTOM REPORTS
Aside from this free monthly publication, Distimo produces custom reports capable
of providing specific mobile application store analytics that are relevant to your
company. Custom reports are currently available for any country worldwide for the
Amazon Appstore, Apple App Store for iPhone, Apple App Store for iPad, Apple Mac
App Store, BlackBerry App World for all devices, BlackBerry App World for PlayBook,
GetJar, Google Android Market, Nokia Ovi Store, Palm App Catalog, Windows Phone 7
Marketplace. Additional application stores will be available in the coming months. To
get a better idea of the type of data and metrics that Distimo can provide, please visit
our Report product page.
CONTACT US
For sales enquiries, please contact Remco van den Elzen, VP Business Development at
remco@distimo.com or call +31 30 82 00 567. For press enquiries please contact
Mindy M. Hull at mindy@mercuryglobalpartners.com or call +31 62 504 7680 (EU) or
+1 415 889 9977 (USA).
ABOUT DISTIMO
Distimo was founded to solve the challenges created by a widely fragmented app store
marketplace filled with equally fragmented information and statistics.
Distimo was launched shortly after the introduction of the first app store. App stores
have clearly shown since that time that they are the way forward for content distribution.
The app store model offers an enormous opportunity for developers to get their content
out and dramatically improves content discovery by consumers. However, the mobile
market has long been characterized by fragmentation, which is also displayed in the
wide range of mobile application stores that were launched from 2009 on.
Distimo is a privately held company based in Utrecht, The Netherlands. Learn more:
www.distimo.com
Disclaimer
This work is licensed under Creative Commons License “Attribution Noncommercial-Share Alike 3.0
Netherlands”. This license is available for download at http://creativecommons.org/licenses/by-nc-sa/3.0/nl/.
This license ables you to use, copy, spread, and build upon this work non-commercially, as long as you credit
Distimo and license your new creations under the identical terms.
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.

29. Distimo Publication - October 2011
About Distimo
Distimo was founded to solve the challenges created by a widely fragmented app store
marketplace filled with equally fragmented information and statistics.
Distimo was launched shortly after the introduction of the first app store. App stores
have clearly shown since that time that they are the way forward for content distribution.
The app store model offers an
enormous opportunity for developers to get their content out and dramatically
improves content discovery by consumers. However, the mobile market has long been
characterized by fragmentation, which is
also displayed in the wide range of mobile application stores that were launched from
2009 on.
Distimo is a privately held company based in Utrecht, The Netherlands. Learn more:
www.distimo.com
About Interbrand
Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With
nearly 40 offices in 25 countries, Interbrand’s combination of rigorous strategy, analytics
and world-class design creativity enables it to assist clients in creating and managing
brand value effectively across all touchpoints in all market dynamics. Interbrand is
widely recognized for its Best Global Brands report, the definitive guide to the world’s
most valuable brands. It is also known for having created a broader platform for the
discussion on brands in the Webby-award winning website www.brandchannel.com. For
more information on Interbrand, visit www.interbrand.com.
Distimo ©2011, some rights reserved.
All trademarks are the property of their respective owners.