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Mktg. zcharina
1.
DEVELOPING GLOBALMARKETING STRATEGIES
2.
3.
Foreign market opportunities
do not always parallel corporate objectives, it may be necessary to change the objectives, alter scale of international plan, or abandon them.
4.
5.
6.
Objectives
7.
Resources
8.
Management style
9.
Organization
10.
Financial limitations
11.
Management and marketing
skills
12.
Products
13.
14.
Legal
15.
Economic
16.
17.
Political/ Legal
18.
Competitive
19.
Level of technology
20.
Culture
21.
Structures of distribution
22.
Geography
23.
24.
Brand name
25.
Features
26.
Packaging
27.
Service
28.
Warranty
29.
Style
30.
31.
32.
Personal Selling
33.
Media
34.
Message
35.
36.
37.
Objectives and goals
38.
Strategy and tactics
39.
Selecting mode of
entry
40.
Budgets
41.
42.
Standards
43.
Assign responsibility
44.
Measure performance
45.
Correct for error
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