5. social media explained. It is an internet-based communication channel that relies on social interaction and the liberation of content Subset of the Web 2.0 movement Community driven websites and internet applications Groundswell that ischanging the way welive our lives Much more than social networking 5
7. what social media isn’t. It isn’t “Free” It isn’t a short-term fix It isn’t won’t fix a crappy business (catalyst) It isn’t about the number of connections It isn’t a replacement for SEO Immediate ROI It isn’t an answer for poor customer service 7
8. who cares. Increase efficiency Decrease expenses Increase revenues More sales Gain insights and knowledge Increase customer satisfaction and customer interaction Innovate Get more relevant trafficon our website 8
9. what’s in it for me. Build brand awareness & advocacy Build a network Recruit Reputation management Drive relevant traffic to your site PR Customer service & customer experience Strengthen customer loyalty Beat your competitor Personal branding 9
10. social media for your business. # x % x $ t Retention Engage customers Sell yourself not your business, leverage personal relationships and authority Create good content Give free stuff Make other people feel important Monitor and respond Encourage employees involved but don’t limit them 10
11. how do I start? Define target demographics and psychographics Usage guidelines Influencer and decision maker matrix Separate strategies Timeline Content generation Execution plan Frequeny Voice Integration 11
12. the future. Web 3.0 / semantics web Cloud computing Mobility TV/Phone/Internet Access everywhere Embrace or 10 years you might be in trouble trouble 12
13. recommended reading. Groundswell: Winning in a world transformed by social technologies – Charlene Li and Josh Bernoff Trust Agents – Chris Brogan Crush It! – Gary Vaynerchuck Socialnomics – Erik Qualman Mashable.com – Social Media Guide TechCrunch.com – Web 2.0 WebWare.com – Web 2.0 13
