1. Content Marketing
Strategies for 2012
Presented by Zeke Camusio

2. About Me
– CEO of The Outsourcing Company
– 300+ Clients (Including Subaru, Burger King and Chevrolet)
– Serial Entrepreneur
– Author of The Internet Marketing Bible
– Columnist for Entrepreneur.com, Startup Nation and Search
Engine Journal

3. Course Content

4. Content Marketing Strategies for 2012:
Course Content
Spying on Your Competitors
Researching Hot Topics
Examples of Great Content
10 Ways to Be Unique
How to Market Your Content

5. Content Marketing Strategies for 2012:
Course Content
Spying on Your Competitors
Researching Hot Topics
Examples of Great Content
10 Ways to Be Unique
How to Market Your Content

6. Content Marketing Strategies for 2012:
Facebook Recommendation Tool

7. Content Marketing Strategies for 2012:
Open Site Explorer

8. Content Marketing Strategies for 2012:
Course Content
Spying on Your Competitors
Researching Hot Topics
Examples of Great Content
10 Ways to Be Unique
How to Market Your Content

9. Content Marketing Strategies for 2012:
Topsy

10. Content Marketing Strategies for 2012:
Google

11. Content Marketing Strategies for 2012:
Course Content
Spying on Your Competitors
Researching Hot Topics
Examples of Great Content
10 Ways to Be Unique
How to Market Your Content

12. Content Marketing Strategies for 2012:
Infographics

13. Content Marketing Strategies for 2012:
eBooks

14. Content Marketing Strategies for 2012:
Contests and Giveaways

15. Content Marketing Strategies for 2012:
Expert Interviews

16. Content Marketing Strategies for 2012:
Industry Research

17. Content Marketing Strategies for 2012:
Viral Videos

18. Content Marketing Strategies for 2012:
Tools

19. Content Marketing Strategies for 2012:
Free Templates

20. Content Marketing Strategies for 2012:
Games and Quizzes

21. Content Marketing Strategies for 2012:
Course Content
Spying on Your Competitors
Researching Hot Topics
Examples of Great Content
10 Ways to Be Unique
How to Market Your Content

22. Content Marketing Strategies for 2012:
10 Ways to Be Unique
Develop a
Choose a Do Less But Do Collaborate
Unique Personal
Different Media It Better with Experts
Style
Give Away Stuff Take a
Do the Hard Be the First One
Other People Contrarian
Stuff to Cover It
Charge For Approach
Narrow Your Make Complex Make Boring
Focus Issues Simple Things Funny

23. Content Marketing Strategies for 2012:
Course Content
Spying on Your Competitors
Researching Hot Topics
Examples of Great Content
10 Ways to Be Unique
How to Market Your Content

24. Content Marketing Strategies for 2012:
Make Your Content Shareable

25. Content Marketing Strategies for 2012:
Use ShareThis for Social Media
Promotion

26. Content Marketing Strategies for 2012:
Build an Email List

27. Content Marketing Strategies for 2012:
Paid Advertising

28. Content Marketing Strategies for 2012:
Collaboration

29. Thank You!
Zeke Camusio
zeke@TheOutsourcingCompany.com
503-367-7561