TechBA Roadshow 2008

Understanding the US Market Jorge Zavala CEO TechBA – Silicon Valley September 2008

Agenda ,[object Object],[object Object],[object Object]

Facts about Silicon Valley ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

San Jose Fact Sheet ,[object Object],[object Object],[object Object],[object Object],[object Object]

Silicon Valley = Innovation Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

II. US Expansion Process: Common Mistakes

Common New Market Expansion Issues ,[object Object],[object Object],[object Object],[object Object],[object Object]

How Does This Occur? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

U.S. Business Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Common Sales Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Preparation for Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Effective Preparation for Growth ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Create a Market Entry Success Team ,[object Object],[object Object],[object Object]

Plan Accordingly ,[object Object],[object Object],[object Object],[object Object],[object Object]

Never Underestimate… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

III. The Effective Process: How to get inside Silicon Valley

The Effective Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1.The Product or Service ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1.The Product & the Opportunity Looking for the Gap Providerseeds Need1 N2 N3 N4 N5 N6 Large P1 X X X N/A P2 X X N/A P3 X N/A P4 N/A P5 N/A Medium P1 X X X N/A P2 X X N/A P3 N/A P4 X X X X N/A P5 X X X N/A

2. The Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3.Go to Market Strategy : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Sales strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5.Scalable Operations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Value of the Knowledge (Wealth per capita – from $1M to $22M) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

6.The TEAM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

7. Legal structure in the US ,[object Object],[object Object],[object Object],[object Object],[object Object]

8. Protect your Intellectual Property ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

9. Clear future path ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Effective Process ( Summary) ,[object Object],[object Object],[object Object],[object Object],[object Object]

TechBA Roadshow 2008

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TechBA Roadshow 2008