Development of SNS; Facebook

1. DEVELOPMENT OF
SNS
Ezreen
Fatimah
Husna
Maisara

2. WHAT IS SNS?
Abbreviation for social network service or social networking site
Generally defined as Internet- or mobile-device-based social spaces
designed to facilitate communication, collaboration and content sharing
across networks of contacts.
To simplify, it is an online platform that enables users to create a public
profile and interact with other users virtually within the site.

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It typically support the public display of networks, although they
may offer privacy restrictions or enable closed communities.
Example of social networking sites are Facebook, Twitter, Live
Journal, Flickr, Instagram, LinkedIn, Google + and etc

4. THE HISTORY AND
EVOLUTION OF SOCIAL
MEDIA
The history of social networking site begins when the concept of
computer-mediated-communication has been widely accepted as a
part of technology innovation.
there are few online services were established in the effort to
support social network via CMC.

5. 1) USENET SYSTEMS
Usenet system is one of the early online services to support social
networks via computer-mediated communication.
It were first conceived of in 1979 by Tom Truscott and Jim Ellis.
It allows users to post articles or posts to their newsgroup.
Group sites such as Google Groups and Yahoo! Groups use many of the
conventions established by the original Usenet systems.

6. 2) BULLETIN BOARD
SYSTEMS
Bulletin Board Systems (BBS) is another early online service that was
established in late 70s.
BBSs allow users to log on and interact with one another.
These systems were small servers powered by personal computers
attached to a telephone modem, where one person at a time could dial in
and get access.
It had social discussions on message boards, community-contributed file
downloads, and online games.

7. CONT.
BBS Systems How game looked like in BBS system.

8. 3) ONLINE SERVICES
CompuServe, Prodigy, Genie and AOL were the first real “corporate”
attempts to bring an interactive, “social” online experience to the masses.
CompuServe incorporate a chat program into their service.
Genie is a competitor for CompuServe in which it offered not only chat
program but games, shopping and even mail.
Prodigy can be called as the most affordable online service compare to
CompuServe.

9. CONT.
Prodigy login site

10. 4) IRC, ICQ, & INSTANT
MESSAGING
In 1988, Internet Relay Chat (IRC) was developed to make communication
and file sharing become easier.
However, it has limitation access to most people as it run mostly in UNIX-
based operating system. UNIX is a popular multi-user, multitasking operating
system developed at Bell Labs in the early 1970s.
ICQ is the first instant messaging program that can run under PC. It was
developed in 90s by Mirabilis Company.

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After the invention of ICQ, Internet Messaging (IM) followed.
It is a real-time text based communication happen between two or more
users via Internet or any other network.
It allows immediate receipt of acknowledgment or reply to the user.
Webcams or talking over the internet using microphone made IM become
popular among user.

12. CONT.
Example of IM

13. EARLY SOCIAL NETWORK
1) Forums
 Descendant of BBSs but with more user friendly interface.
 Various forum platforms such as vBulletin and phpBB
 Still remain a part of popular social networks in these days.
2) Six Degrees
 The first modern social network created in 1997.
 Had almost one million members during its time.
 Allowed users to create their own profile and become friend with other users.

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3) LiveJournal
 Launched in 1999 with a different approach than common social networking sites during that
time.
 It allows users to follow one another and create a group to interact.
 It was a social network built around constantly-updated blogs.
4) Role-playing games
 Popular part of online culture in 2000s
 Allows users to play game and in a same time interact with other players virtually.
 World of Warcraft is a famous role-playing online game that encourage the player to form a
team and create their own tactical plans for the game.

16. CONT.
Role-playing game

17. MAJOR ADVANCES IN SOCIAL
NETWORKING
1. Friendster
 Launched in 2002, the first modern, general an user friendly social network.
 It allows users to discover their friend and also friends-of-friends to expand their
networks.
 Also known as a new kind of dating site.
2. Myspace
 Founded in 2003 and became a major competitor for Friendster.
 Apart from creating profile, Myspace allowed it users to customize their own profiles by
adjusting background template and adding music and videos.
 Introduced Myspace IM to let users chatting with their friends.

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3. LinkedIn
 Founded in 2003 and solely devoted to use of business and expanding ones networks.
 Allows client to create their own profile by posting resume and advertising themselves.
 It also includes groups, question and answer forums and real-time updates.
4. Facebook
 Created back in 2004 as a Harvard only social network but grown popular in 2008.
 It surpasses competitors like Myspace, Hi5 and Friendster.
 Despite not allowing its users to customize their own profile, Facebook lets its client to
post photos and videos and sharing posts.

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 Over the past few years, Facebook has added several new features such as IM and
countless app for games.
 Private messaging is available as well as writing on another user’s wall.
 Other than that, Facebook also allows its user to control their privacy setting such as
allowing certain people to view their post and profile details.
 Users can also comment on or, more recently, “like” the posts of their friends, and
conversations often occur within the comment sections among multiple people.

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22. MEDIA SHARING
1. Flickr
 It is a photo sharing site in which allowing its user to create their own profile, add friend and
organize their uploaded photos and videos into albums.
 Its forte is allowing users to license their photos through Creative Commons, as well as
retaining all copyrights.

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2. YouTube
 Founded in 2005 and become a major video hosting and sharing site until recent.
 Users can upload videos and share it to any social network that enable video posting
such as Facebook, blog, forum and etc.
 social features include ratings, comments, and the option to subscribe to the channels of
a user’s favorite video creators.

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26. REAL-TIME UPDATES
1. Twitter
 Become popular in 2007 and a major competitor for Facebook.
 Twitter has developed a cult-like following and has a number of famous users.
 There are Twitter clients for updating and managing followers; services that track Twitter
trends; and services for posting photos and videos directly to Twitter.
2. Tumblr
 Founded in 2007 and let users to post and reblog photos, videos, texts, audios, links on a
blog-like site.
 User friendly and also known as microblogging similar with Twitter.

28. MAIN FOCUS: FACEBOOK

29. BRIEF HISTORY OF
FACEBOOK
Facebook was founded in February, 2004 by Mark Zuckerberg, a psychology
student from Harvard University.
Mark stated that he wanted to create a website that can connect people around the
university thus Thefacebook.com was launched.
Within a month, half of the undergraduate population signed up for
Thefacebook.com.
 It was an instant hit that Mark decided to extend the site to other Boston
universities, the Ivy League and eventually all US universities.

30. On August 2005, it officially become Facebook.com.
A month later, the site spread across to UK universities thus making it a part
of popular internet culture among students.
At the same year, every high schools in US could sign up for the site.
On September 2006, the site has extended its user to anyone with a
registered email address.
Facebook is a free site and only making its profit based on advertisement
revenue.
Several big companies like Yahoo and Google are interested in buying
Facebook but the owner remain steadfast and refused the offers.

31. Over the years, Facebook has updated the site and adding a lot of new
features which increase the number of registration.
In 2009, the News Feed was replaced with a Real-Time Stream.
Later, a real-time activity feed was added to the homepage of Facebook
allowing friends to know latest update about the user.
IM and video calling are one the features added by Facebook to smoothen
the process of communication via internet.
In 2011, Facebook enabled subscribed as their features by allowing users
to see people's public status updates and posts.

32. To satisfy its increasingly mobile audience, in 2012 Facebook rolled out the
App Center. The App Center featured about 500 facebook apps as an
entertainment for user. Various games and platforms were built to satisfy the
users.
In the spring of 2012, Facebook acquired photosharing site Instagram for
one billion dollars.

33. Thefacebook back in 2004

35. Facebook in 2006

36. the News Feed was replaced with a Real-Time Stream

37. Facebook Ticker

38. Facebook video calling

39. APPLICATIONS ON
FACEBOOK
There are numerous numbers of applications on Facebook, there are
different genre of applications exist that can link to facebook.
Games:
• Bejeweled Blitz - www.facebook.com/appcenter/bejeweledblitz
• Dragon City - www.facebook.com/appcenter/dragoncity
• Scrabble - www.facebook.com/ScrabbleEA
• Words with Friends - apps.facebook.com/wordswithfriends
The games applications in Facebook can connect people from other
regions, people can compete between friends and also give virtual gifts or
lives to play the games.

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There are also entertainment applications for Facebook users.
People can promote their bands, or music using application on Facebook
for example:
• Band Profile - www.facebook.com/appcenter/rn_my_band
• ONErpm - www.facebook.com/ONErpmApp
• SoundCloud - www.facebook.com/appcenter/soundcloud
 There is also an applications for people to rate movies they watched
named Flixster www.facebook.com/appcenter/flixster
E-cards;
•Someecards - www.facebook.com/appcenter/someecards

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 Other than that, there are photo and video applications in Facebook so that
people can share photos and videos with other Facebook users too.
Photos;
• Aviary - apps.facebook.com/aviaryeditor/default.aspx
• PiZap - apps.facebook.com/piZap_editor/
• Picasa Uploader - apps.facebook.com/picasauploader/
Videos;
•SocialCam - www.facebook.com/socialcam
•Skype Video Calling - facebook.com/videocalling

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 Plus, there are also application for security purposes on Facebook, to
check users’ wall and news feed for possible infection, or to monitor one’s
child in the usage of Facebook and etc.
• BitDefender Safego - www.facebook.com/bitdefender.safego
• Minor Monitor - www.minormonitor.com/
• Norton Safe Web - apps.facebook.com/nortonsafeweb/

43. REFERENCES
http://www.theguardian.com/technology/2007/jul/25/media.newmedia
http://www.webdesignerdepot.com/2009/10/the-history-and-evolution-of-social-
media/
http://www.techopedia.com/definition/4956/social-networking-site-sns
http://www.digizen.org/socialnetworking/sn.aspx
http://www.forbes.com/pictures/emii45hdlj/2004-welcome-to-thefacebook-com/
http://www.pcmag.com/article2/0,2817,2413824,00.asp