Nothing is straight forward about search engine optimization. There is no one golden rule or method ...

1. Enhance Your Ranking With Search Engine Optimization
Nothing is straight forward about search engine optimization. There is no one golden rule or method
when it comes to getting your website to rank high in search engine results. The best and most
successful SEO method, is using several methods and trying new ones all the time and this article
can give you a few of those methods.
There are many virtues in the field of Search Engine Optimization, and patience is the biggest one.
When trafficking your site, especially if you're a do-it-yourself businessperson, you have to realize
that it takes time to get your business ranked up at the top. Results may take months, but you'll have
to keep working in the meantime.
Just because most search engines will ignore your CSS and JavaScript files, it doesn't mean that they
shouldn't be optimized to help the search engines out. Leaving these files existing internally will
slow the spiders down, because they still have to crawl them, even if they aren't going to grab them.
So remember to maintain these files externally.
Research your potential keywords first. Wisely choose which keywords to use on your website and in
your titles. By researching certain keywords, you will be able to find out exactly what people search
for in your category. Make a point of using these same words and phrases on your site in order to
elevate the ranking by the search engines.
When you have determined which popular search engine terms to use, be sure to place them in your
HTML title tag. You should do this because search engines give title tag content the most weight out
of any of the other elements found on the page. Also use these phrases in title, tags, and description
of your videos that you post on video sharing sites.
While having relevant and popular keywords is key for proper search engine optimization, it is very
important not to stuff your pages with keywords. Search engines take note of pages that are overly
stuffed with keywords as a means to get higher search result rankings and penalize them
accordingly. Make sure your page does not fall into this category.
Keep your meta descriptions interesting, in order to draw more visitors to your site and improve
your SEO. Engaging information in your meta description can draw visitors to your site, as this is
used by Google, as the text below your link in search results. Increasing your traffic consistently
over a longer period of time, helps to boost your overall ranking, so stay creative and engaging!
Practice SEO style in your written content to enhance your keyword density and repetition.
Reference keywords in their full form several times within your page content, but refrain from using
the full keywords every time. Search engines still factor in the frequency of keywords within your
content, though not as much as in the past. This affects where you land in search engine results
pages.
Avoid using Flash, Frames and AJAX on your site. They share a very common problem in that they
will not permit linking to a single page. It may look very nice but it could very well inhibit you from
making the most out of your webpage. If you must use it, use it sparingly.
When writing your HTML page, remember to include keywords related to your content. Use
keywords related to the different content of each page. Including keywords in your HTML code will

2. help people find the page they need through http://searchenginewatch.com/ a search engine. Make
sure to choose popular keywords and ask yourself what would a person interested in your page look
for.
When looking to improve search engine optimization, it is a good idea to start a blog. Search engines
like Google and Yahoo love blogs because of their structured data and fresh content. Additionally,
having a blog allows you to get in on the latest conversations about your industry and trade ideas
with other bloggers.
Develop and deploy a solid social media strategy, or get left behind by search engines. Everyone,
from small brick and mortar businesses, to mega corporations, is on board the social media train.
Not having an approach to this angle of internet marketing, is certainb business suicide with search
engines. So have a vivid and constant presence in social media.
Put your keyword phrase in your title tag. Without including that information in the title, it will be
much more difficult to get click-throughs onto your site. Adding it to your title tag makes that
keyword come up as the link in the digital media index of the search engine.
Google uses the HTML title tag to help rank websites, so ensure that yours is using your top
keywords. The title tag holds more ranking weight than any other element on your website, so it
needs to reflect the keywords that you've found drive the most traffic to your site. Don't overdo it,
though, as Google will not index long titles.
The easiest way to find out just how effective your attempts at Search Engine Optimization are, go to
Google and type in the words you would expect people to use to find the type of information or
product you are promoting. If your page doesn't show up on the very first page of the results then
you have work to do!
Add your keywords in text close to and in your
site's links. Search engines reward you more for
links than for plain text, so it's important to use
textual links in your content. For example,
instead of saying "click here," you would make
the actual text for the link say something like
"visit our huge selection of puppy and kitten
checkbook covers."
When writing an article for SEO purposes, there
are certain guidelines you have to follow for
optimal results. Google prefers articles that are between 300 and 500 words. Don't overload the
article with keywords, as this will actually reduce its effectiveness. Limit your use of keywords to 1-
3%. That translates to 1-3 times every 100 words. Anything more than that tends to sound stilted
and unnatural and will put off both people and search engines.
Images are usually ranked based on the text and captions associated around them. This means pay
close attention to what your images are reflecting. They should reflect your main keyword or
keyword phrase in order for the search engines to better trace your overall site. Also focus on image

3. headings as well as these are key to search engine optimization.
As you know from the beginning of this article, search engine optimization is one of the number one
things a website needs to be successful. Appearing early on search engines is a great way to bring in
new customers for free. Apply these techniques to your website, and watch your traffic soar!