An overview and solutions to capture the online to offline retail space. Solutions and ideas on how to build a viable product and appropriate marketing strategies for the same

1. O2O RETAIL
online to offline
Overview and Solutions
-- Zaid Abbasi

2. Why O2O ?
Market: 98% retail is still offline.
Shopping is traditionally a leisure
activity and not just product search.
Connecting the Online Digital
World to the Offline Physical World.

3. Individual Problems
NO physical
touch and
feel of the
product
product does
not meet the
customer's
expectations
E-
commerce
Difficult
search and
curation.
Higher costs
Physical
Retail
Bring together to solve the problems

4. Customers are looking for
solutions and not just products
What do I wear for the party?
What to match with this dress?
What is in trend?
How does this fit me?

5. Solve customer problems and
inspire purchase
Online from
peers/experts/feeds
• Eg : Social
discovery
• (popxo/roposo)
At the stores by
Vendors/staff
• Interactive staff
found at The
Collective

6. Product
Solutions

7. Enhance User Experience and
engagement
Need to create customer
retention by engaging
customers efficiently.
Online: on
the app
Offline: At the
store

8. On the App
Working on a platform
based model rather than
listing
User profile :
searches/purchases/likes/cr
eate story/upload photos
from stores
Action buttons in app : eg.
Double tap to like
News feed from
peers/follows

9. At the Store
• Online presence/customer
interaction
Empower
stores
• 70% of sale is from return
customers. Create
database of customer
history.
Customer
relationship
management

10. Marketing
Solutions

11. Help people shop :
occasion/matching/advice/trends
Customer interaction : new launches/ what
they were looking for is now available
augmented reality

12. Customers market
you: eg. Discount
for check-in/
recommendation
User Generated
Content :
#trialroomselfie
Trial rooms
designed by
Incentivise
recommendations

13. Personalised offers
Offers based on customer
loyalty
College fests promotions

14. Which spaces do we target?
Apparel /
home
décor
Tailor
made
clothing
Direct to
home
sales

15. Thank you