2. CONVETIONS
• Artists are clothed in fashionable, stylish and mainstream outfits .
• Artist are portrayed as happy, enjoying and content with life.
• The lyrics are normally based around love or relationships
• .Often bands express the unity associated with teens, which is the main
target audience for this genre.
• Music genre is normally conveyed through the video dressing and setting.
• Pop magazines are often themed with bright and bold colors which are
normally associated with positive vibe .
• Pop is that the song usually is between 3-5 minutes long with a set
structure and a consistent beat.
3. • Another convention of Pop music is that within the music industry it
tends to follow current trends rather than being independent and making
something new, unique and different to hear.
• The form the song normally follows a verse-chorus-verse structure and
uses hook lines which are catchy therefore stays in the audiences mind.
• Pop music promotion is via radio stations and magazines. In the UK Pop
songs are guaranteed to be heard everyday on well known radio stations.
4. IMAGERY
• The songs usually include beats that are very dance-orientated.
• They stereotypically are associated with people in their teens as many
people in their youth enjoy partying and clubbing and dancing, which is
exactly what the purpose of pop music is for.
• A lot of the imagery created is base on sex or partying as this is
stereotypically what teens enjoy.
5. ARTIST REPRESENTED IN POP
Artist are expressed in a very sexual and seductive way, trying to lure the
audience in; very show/staged like. However current artist choose to dress in
provocative ways portraying a sexual atmosphere..
6. 10 YEARS AGO….
Pop artist were not seen in extremely reveling outfits like you were wearing
nothing like nowadays, instead they wore more clothing with a bit of bare
skin.
Then
NOW
7. HAIR & MAKEUP
In the current day hair and makeup is used to commutate the artist feeling,
views and express a message; it plays a major role in pop music videos.
8. 10 YEARS AGO…
The Make up and hair wasn’t so extreme and seen as necessity compared to
nowadays. The make-up was complimenting, natural and pretty, also the
hairdos were simple yet stylish.
9. TECHNOLOGY
Technology recently has been used as a major part of a music video.
Animation is used greatly to created an exciting, loud and lively atmosphere.
10. COUPLE OF YEARS AGO
Animations in music video were hardly seen pop music videos. The artist
tended to be the main focus to the camera eye and dance choreography was
the main element to a video; pretty simple.
