Inputs on how Social Listening is a key for success on social media. To businesses, social media is the way to reach out to the right audiences and gain advocacy. With this in mind, it is important to use social listening wherein you’re able to track what is being said about your brand and industry and who is speaking to you. The ability for a brand to listen and respond is in its true sense social media engagement. Social Listening impacts your business and amplifies evangelism. Something I tell all my clients who question if it's better not to be on social media and in that way avoid any banter - " It's better to be available and respond with the facts rather than have others spread something which may not be real." Here how Social Listening impacts your business –