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HTML    vs

NATIVE APPLICATIONS
Hello.
Zach Leatherman
Front End Engineer since Y2K - 1
Senior Project Engineer at Union Pacific Railroad
767,000+ page views
1,000+ RSS subscribers
Published on: Lifehacker, DailyJS, JavaScript Weekly, Ajaxian
Member of two winning Omaha Startup Weekend teams




     @zachleat                                     http://zachleat.com
All Source Code and Slides
 zachleat.com/mobile/uno/
MOBILE

http://www.flickr.com/photos/umpcportal/3221591123/
PLATFORMS
HOW TO DECIDE?
•Market Share / Popularity
•Learning Curve
MARKET SHARE
http://www.flickr.com/photos/rednuht/479370088/
Market Share (%)                                 Units Sold (Thousands)
  21                                               12000

15.75                                              9000

 10.5                                              6000

5.25                                               3000

   0                                                  0
        1Q09 2Q09 3Q09 4Q09   1Q10   2Q10   3Q10           1Q09 2Q09 3Q09 4Q09   1Q10   2Q10   3Q10
*
            Market Share (%)                                   Units Sold (Thousands)
60                                              30000

45                                              22500

30                                              15000

15                                               7500

 0                                                    0
     1Q09 2Q09 3Q09 4Q09   1Q10   2Q10   3Q10             1Q09 2Q09 3Q09 4Q09    1Q10   2Q10   3Q10




                                            * Likely dissolving due to Windows Phone 7 Partnership
*

              Market Share (%)                                  Units Sold (Thousands)
 11                                               5000

8.25                                              3750

 5.5                                              2500

2.75                                              1250

  0                                                    0
       1Q09 2Q09 3Q09 4Q09   1Q10   2Q10   3Q10            1Q09 2Q09 3Q09 4Q09     1Q10   2Q10   3Q10




                         * Not included in Charts, but 2M devices sold to carriers as of end of 2010
Market Share (%)                                 Units Sold (Thousands)
 18                                               14000

13.5                                              10500

  9                                               7000

 4.5                                              3500

  0                                                  0
       1Q09 2Q09 3Q09 4Q09   1Q10   2Q10   3Q10           1Q09 2Q09 3Q09 4Q09   1Q10   2Q10   3Q10
Market Share (%)                                   Units Sold (Thousands)
 30                                                      30000

22.5                                                     22500

 15                                                      15000

 7.5                                                      7500

  0                                                          0
       1Q09   2Q09    3Q09   4Q09   1Q10   2Q10   3Q10           1Q09   2Q09   3Q09   4Q09   1Q10   2Q10   3Q10
CHANGE
HAPPENS

     http://www.flickr.com/photos/bestrated1/3027598360/
FRAGMENTATION HAPPENS
LEARNING CURVE

http://www.flickr.com/photos/riebart/4466482623/
LANGUAGES
     C++

     Objective C

     Java

     JavaScript

     Java

     XNA or Silverlight
DEVELOPMENT REQUIREMENTS
                    Cross Platform
 Requires MacOS X



 Requires Windows




 Requires Windows
(THIS SUCKS)
T HIS IS
                  A SIGN



                                                                        TO OM ANY
 OO M ANY                                                                                 RES
T                                                                                   P STO
    DE VI CES                                                               AP




                           http://www.flickr.com/photos/oblongpictures/4516124048/
I WANT MY APP TO WORK WITH
MULTIPLE PLATFORMS
?
(OKAY, MORE LIKE AN “EASIER BUTTON”)
WHAT DO ALL
THESE DEVICES
HAVE IN
COMMON?
    http://www.flickr.com/photos/paulwb/4248242126/
THE WEB BROWSER
Cue



HTML
and friends
Crash Course
HTML
             (Content)

<!doctype html>
<html>
  <head></head>
  <body>
    This is the content.
    It shows in the browser window.
  </body>
</html>
CSS
     (How it looks)



body {
  background-color: #000;
  color: #fff;
}
JavaScript
             (How it behaves)


document.body.addEventListener(‘click’,
  function()
  {
    alert(‘You clicked on the page.’);
  }, false);
Combined
<!doctype html>
<html>
  <head>
    <style>
    body {
       background-color: #000;
       color: #fff;
    }
    </style>
  </head>
  <body>
    This is the content.
    It shows in the browser window.

    <script>
    document.body.addEventListener(‘click’, function()
    {
      alert(‘You clicked on the page.’);
    }, false);
    </script>
  </body>
</html>
Let’s Make A
Multi-Platform Web App
Laundry Timer
WASH           DRY


45:00
       START
(DEMO)
CSS Media Queries
•Adaptable Layout for Different Screen Sizes
  <meta name="viewport"
       content="width=device-width, initial-
    scale=1.0">

  <style>
  label {
    width: 50%;
  }

  @media all and (max-width: 399px) {
    label {                                  min-device-width
       width: 100%;                          max-device-width
    }                                               min-width
  }                                                 max-width
                                      orientation: landscape;
  </style>                             orientation: portrait;
                                                                              min-device-pixel-ratio
                                                                           (iPhone 4 Retina Display)
  http://stuffandnonsense.co.uk/blog/about/hardboiled_css3_media_queries
  https://developer.mozilla.org/En/CSS/Media_queries
HTML5 Audio
•Plays a sound when finished
   <audio id="priceiswrong" preload="auto" autobuffer>
     <source src="price-is-right-fail.ogg" />
     <source src="price-is-right-fail.mp3" />
   </audio>

   document.getElementById('priceiswrong').play();


•Make sure the file is encoded correctly.
 •OGG, MP3, etc
HTML5 LocalStorage
•Reload the app, saves your timer
   // save Date as a string on start
   localStorage.setItem('laundryTimer', time.getTime());

   // remove when the alarm plays
   localStorage.removeItem('laundryTimer');

   // retrieve the saved time on page load (if exists)
   var savedTimer = localStorage.getItem('laundryTimer');
HTML5 Offline
•Access the app without internet
  <html manifest="cache.manifest">



  .htaccess file
  AddType text/cache-manifest .manifest



  cache.manifest file
  CACHE MANIFEST
  price-is-right-fail.mp3
  price-is-right-fail.ogg
Possible Features
•Return directions to Laundromat(Geolocation)
•Video                   •Graphics
•2D/3D Transforms        •File Access
•Web Fonts
Let’s Make A
Multi-Platform Native App
Native Options

•Accelerometer   •File System
•Camera          •Media (Record)
•Compass         •Network State
•Contacts        •Notifications
PhoneGap
PhoneGap
It’s Easy to Start


http://www.phonegap.com/start
CAVEATS
•Not all web browsers are created equal
 •Blackberry OS     (watch out: pre v5)


 •IE Mobile  (watch out: pre IE9, due 4Q2011)


•Lowest Common Denominator Development
 •Not every device requires/can support the
    same experience
RESOURCES
•Can I Use?                     http://caniuse.com




•Dive Into HTML5                               http://diveintohtml5.org




•HTML5 Rocks                           http://www.html5rocks.com/




•PhoneGap                      http://phonegap.com




•Rethinking the Mobile Web
  rethinking-the-mobile-web-by-yiibu
                                                                          http://www.slideshare.net/bryanrieger/




•jQuery Mobile                            http://jquerymobile.com
Thanks!

Zach Leatherman
 @zachleat

 http://zachleat.com
SOURCES
•   ADMOB has more Mobile Operating System Statistics: http://metrics.admob.com/wp-
    content/uploads/2010/06/May-2010-AdMob-Mobile-Metrics-Highlights.pdf

•   Great stats on different App Stores on Wikipedia: http://en.wikipedia.org/wiki/
    List_of_digital_distribution_platforms_for_mobile_devices

•   ADMOB App Usage Survey: http://metrics.admob.com/wp-content/uploads/2010/03/
    AdMob-Mobile-Metrics-Jan-10-Survey-Supplement.pdf

•   ADMOB Mobile Metrics Highlights May 2010: http://metrics.admob.com/wp-content/
    uploads/2010/06/May-2010-AdMob-Mobile-Metrics-Highlights.pdf

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HTML5 vs. Native Applications

  • 1. HTML vs NATIVE APPLICATIONS
  • 2. Hello. Zach Leatherman Front End Engineer since Y2K - 1 Senior Project Engineer at Union Pacific Railroad 767,000+ page views 1,000+ RSS subscribers Published on: Lifehacker, DailyJS, JavaScript Weekly, Ajaxian Member of two winning Omaha Startup Weekend teams @zachleat http://zachleat.com
  • 3. All Source Code and Slides zachleat.com/mobile/uno/
  • 6. HOW TO DECIDE? •Market Share / Popularity •Learning Curve
  • 8. Market Share (%) Units Sold (Thousands) 21 12000 15.75 9000 10.5 6000 5.25 3000 0 0 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10
  • 9. * Market Share (%) Units Sold (Thousands) 60 30000 45 22500 30 15000 15 7500 0 0 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 * Likely dissolving due to Windows Phone 7 Partnership
  • 10. * Market Share (%) Units Sold (Thousands) 11 5000 8.25 3750 5.5 2500 2.75 1250 0 0 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 * Not included in Charts, but 2M devices sold to carriers as of end of 2010
  • 11. Market Share (%) Units Sold (Thousands) 18 14000 13.5 10500 9 7000 4.5 3500 0 0 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10
  • 12. Market Share (%) Units Sold (Thousands) 30 30000 22.5 22500 15 15000 7.5 7500 0 0 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10 1Q09 2Q09 3Q09 4Q09 1Q10 2Q10 3Q10
  • 13. CHANGE HAPPENS http://www.flickr.com/photos/bestrated1/3027598360/
  • 16. LANGUAGES C++ Objective C Java JavaScript Java XNA or Silverlight
  • 17. DEVELOPMENT REQUIREMENTS Cross Platform Requires MacOS X Requires Windows Requires Windows
  • 19. T HIS IS A SIGN TO OM ANY OO M ANY RES T P STO DE VI CES AP http://www.flickr.com/photos/oblongpictures/4516124048/
  • 20. I WANT MY APP TO WORK WITH MULTIPLE PLATFORMS
  • 21. ? (OKAY, MORE LIKE AN “EASIER BUTTON”)
  • 22. WHAT DO ALL THESE DEVICES HAVE IN COMMON? http://www.flickr.com/photos/paulwb/4248242126/
  • 26. HTML (Content) <!doctype html> <html> <head></head> <body> This is the content. It shows in the browser window. </body> </html>
  • 27. CSS (How it looks) body { background-color: #000; color: #fff; }
  • 28. JavaScript (How it behaves) document.body.addEventListener(‘click’, function() { alert(‘You clicked on the page.’); }, false);
  • 29. Combined <!doctype html> <html> <head> <style> body { background-color: #000; color: #fff; } </style> </head> <body> This is the content. It shows in the browser window. <script> document.body.addEventListener(‘click’, function() { alert(‘You clicked on the page.’); }, false); </script> </body> </html>
  • 31. Laundry Timer WASH DRY 45:00 START
  • 33. CSS Media Queries •Adaptable Layout for Different Screen Sizes <meta name="viewport" content="width=device-width, initial- scale=1.0"> <style> label { width: 50%; } @media all and (max-width: 399px) { label { min-device-width width: 100%; max-device-width } min-width } max-width orientation: landscape; </style> orientation: portrait; min-device-pixel-ratio (iPhone 4 Retina Display) http://stuffandnonsense.co.uk/blog/about/hardboiled_css3_media_queries https://developer.mozilla.org/En/CSS/Media_queries
  • 34. HTML5 Audio •Plays a sound when finished <audio id="priceiswrong" preload="auto" autobuffer> <source src="price-is-right-fail.ogg" /> <source src="price-is-right-fail.mp3" /> </audio> document.getElementById('priceiswrong').play(); •Make sure the file is encoded correctly. •OGG, MP3, etc
  • 35. HTML5 LocalStorage •Reload the app, saves your timer // save Date as a string on start localStorage.setItem('laundryTimer', time.getTime()); // remove when the alarm plays localStorage.removeItem('laundryTimer'); // retrieve the saved time on page load (if exists) var savedTimer = localStorage.getItem('laundryTimer');
  • 36. HTML5 Offline •Access the app without internet <html manifest="cache.manifest"> .htaccess file AddType text/cache-manifest .manifest cache.manifest file CACHE MANIFEST price-is-right-fail.mp3 price-is-right-fail.ogg
  • 37. Possible Features •Return directions to Laundromat(Geolocation) •Video •Graphics •2D/3D Transforms •File Access •Web Fonts
  • 39. Native Options •Accelerometer •File System •Camera •Media (Record) •Compass •Network State •Contacts •Notifications
  • 42. It’s Easy to Start http://www.phonegap.com/start
  • 43. CAVEATS •Not all web browsers are created equal •Blackberry OS (watch out: pre v5) •IE Mobile (watch out: pre IE9, due 4Q2011) •Lowest Common Denominator Development •Not every device requires/can support the same experience
  • 44. RESOURCES •Can I Use? http://caniuse.com •Dive Into HTML5 http://diveintohtml5.org •HTML5 Rocks http://www.html5rocks.com/ •PhoneGap http://phonegap.com •Rethinking the Mobile Web rethinking-the-mobile-web-by-yiibu http://www.slideshare.net/bryanrieger/ •jQuery Mobile http://jquerymobile.com
  • 45. Thanks! Zach Leatherman @zachleat http://zachleat.com
  • 46. SOURCES • ADMOB has more Mobile Operating System Statistics: http://metrics.admob.com/wp- content/uploads/2010/06/May-2010-AdMob-Mobile-Metrics-Highlights.pdf • Great stats on different App Stores on Wikipedia: http://en.wikipedia.org/wiki/ List_of_digital_distribution_platforms_for_mobile_devices • ADMOB App Usage Survey: http://metrics.admob.com/wp-content/uploads/2010/03/ AdMob-Mobile-Metrics-Jan-10-Survey-Supplement.pdf • ADMOB Mobile Metrics Highlights May 2010: http://metrics.admob.com/wp-content/ uploads/2010/06/May-2010-AdMob-Mobile-Metrics-Highlights.pdf