[2024]Digital Global Overview Report 2024 Meltwater.pdf
seo_and_big_search-david_roth.ppt
1. Search Marketing Across Business Units Travel Shopping HotJobs Autos Music Personals Web Hosting YSM Sports David Roth Director, Search Marketing Yahoo!, Inc. PubCon Search Marketing 2008
15. Monthly Forecast Work Flow Yes BU Ops Fin updates Essbase with approved budget BU Mktg prepares quarterly forecast (with SR where applicable) SEM & Mktg Ops Fin review and approve forecast 7 days before Forecast Deadline Mktg Ops Fin obtains BU Finance/Corporate approvals (RAPID) BU shares forecast with SEM 10 days before Forecast Deadline Yes No No BU Mktg/SEM come to agreement Mktg Ops Fin verifies system update SEM communicates new budget to search agency (where applicable) SEM Marketing Submission Template.xls 1.SEM Marketing Submission Template.xls 2. Mktg Ops Fin Forecast Summary