The use of Crossmedia in X Factor (Denmark 2011)

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The purpose was to cover research on how crossmedia practise was used to add surplus value to the viewers of a television programme called X Factor. The focus was on the Danish version of the programme. I used 9 mins and 33 secs on going through the 65 slides. I use short sentences and pictures to illustrate the words that I use.

Tecnologia Diversão e humor

I’m gonna draw
conclusions based on the
data from the survey
which in all reality I
can’t, cuz the data isn’t
valid.

reservations

x factor is part of a greater branch
of entertainment

it is not the story,
but what you get out of it,
that is important

Spencer Johnson, 2009

stories can
• speak to human needs which makes life meaningful

Mossberg L., 2007

stories can
• speak to human needs which makes life meaningful
• involve us emotional

Mossberg L., 2007

stories can
• speak to human needs which makes life meaningful
• involve us emotional
• stimulate fantasy and ideas

Mossberg L., 2007

stories can
• speak to human needs which makes life meaningful
• involve us emotional
• stimulate fantasy and ideas
• communicate knowledge

Mossberg L., 2007

stories can
• speak to human needs which makes life meaningful
• involve us emotional
• stimulate fantasy and ideas
• communicate knowledge
• divert and create attention
Mossberg L., 2007

stories can

Part of our lives Big Brother Africa

stories can

Part of our lives laugh Big Brother Africa

stories can

Part of our lives laugh cry Big Brother Africa

stories can

Part of our lives laugh cry angry Big Brother Africa

stories can

Part of our lives laugh cry angry sad Big Brother Africa

“...production of experiences
is about scripting stories
which seems unﬁnished
without user participation”
Kjeltil Sandvik, 2010

it is not the story,
but what you get out of it,
the experience you have
that is important

the story isn’t enough anymore.
a experience is a must!

Each platform speaks a
different language, and
calls for different use.
By having a speciﬁc
media platform, then
speciﬁc opportunities are
created.

“ideally, each medium makes its own unique contribution to the
unfolding of the story”

Henry Jenkins, 2007

ABP. cross media interaction bet ween platforms

ABP. cross media interaction bet ween platforms
Anja Bechmann Petersen, 2007

Don’t just use as many
platforms as you can, use the
onces you need to create the
desired result

x factor can uses a simple,
nonadvanced tool to ensure
(emotional) involvement

“instead of regarding the
customer as passive and
anonymous, regard him as a co-
producer”
Mossberg, 2007

"We can discover meaning in life in three different ways:

(1) by creating a work or doing a deed;

(2) by experiencing something or encountering someone; and

(3) by the attitude we take toward unavoidable suffering."

Viktor Frankl, 1946

The use of Crossmedia in X Factor (Denmark 2011)

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The use of Crossmedia in X Factor (Denmark 2011)

2. I’m gonna draw conclusions based on the data from the survey which in all reality I can’t, cuz the data isn’t valid. reservations

3. what is it about

5. Anja Bechmann Petersen, 2007

6. Anja Bechmann Petersen, 2007

8. 1st point

9. x factor is not unique

10. x factor is a story

11. eurovision is a story

12. britain’s got talent is a story

13. american idol is a story

14. big brother is a story

15. paradise hotel is a story

16. survivor is a story

17. x factor is not unique

18. x factor is entertainment

19. x factor is business

20. x factor is part of a greater branch of entertainment

21.

22. 2nd point

23. it is not the story, but what you get out of it, that is important Spencer Johnson, 2009

24. stories can Mossberg L., 2007

25. stories can • speak to human needs which makes life meaningful Mossberg L., 2007

26. stories can • speak to human needs which makes life meaningful • involve us emotional Mossberg L., 2007

27. stories can • speak to human needs which makes life meaningful • involve us emotional • stimulate fantasy and ideas Mossberg L., 2007

28. stories can • speak to human needs which makes life meaningful • involve us emotional • stimulate fantasy and ideas • communicate knowledge Mossberg L., 2007

29. stories can • speak to human needs which makes life meaningful • involve us emotional • stimulate fantasy and ideas • communicate knowledge • divert and create attention Mossberg L., 2007

30. stories can • speak to human needs which makes life meaningful • involve us emotional • stimulate fantasy and ideas • communicate knowledge • divert and create attention • build communities Mossberg L., 2007

31. stories can Big Brother Africa

32. stories can Big Brother Africa

33. stories can Part of our lives Big Brother Africa

34. stories can Part of our lives laugh Big Brother Africa

35. stories can Part of our lives laugh cry Big Brother Africa

36. stories can Part of our lives laugh cry angry Big Brother Africa

37. stories can Part of our lives laugh cry angry sad Big Brother Africa

38. the best stories involve

39. the best stories engage

40. the best stories immerse

41. the best stories

42. the best stories are an experience

43. “...production of experiences is about scripting stories which seems unﬁnished without user participation” Kjeltil Sandvik, 2010

44. the best stories are a dialog

45.

46. Story teller

47. Story teller Story Listener

48.

49. Designer

50. Designer Story User

51.

52. x factor

53. x factor Story viewer

54.

55. it is not the story, but what you get out of it, the experience you have that is important

56.

57. the story isn’t enough anymore. a experience is a must!

58. 3rd point

59. Each platform speaks a different language, and calls for different use. By having a speciﬁc media platform, then speciﬁc opportunities are created.

60.

61. “ideally, each medium makes its own unique contribution to the unfolding of the story” Henry Jenkins, 2007

62. ABP. cross media interaction bet ween platforms

63. ABP. cross media interaction bet ween platforms Anja Bechmann Petersen, 2007

64. Don’t just use as many platforms as you can, use the onces you need to create the desired result

65.

66. x factor can uses a simple, nonadvanced tool to ensure (emotional) involvement

67.

68. why we <3 x factor

69. Britain’s got talent

70. Britain’s got talent

71. “instead of regarding the customer as passive and anonymous, regard him as a co- producer” Mossberg, 2007

72.

73. we seek to inﬂuence

74. we’re allowed to inﬂuence

75. "We can discover meaning in life in three different ways: (1) by creating a work or doing a deed; (2) by experiencing something or encountering someone; and (3) by the attitude we take toward unavoidable suffering." Viktor Frankl, 1946

76.

77. it is interesting that alone

78. feel

79. a

80. greater

81. sense

82. of

83. community

84. than

85. those

86. who

87. watch