FREE DIGITAL MARKETING BEST ONLINE MANAGEMENT COURSES @PI-MSQUARE. LEARN SEO AND OTHER COURSES WITH PI-MSQUARE FOR FREE. LEARN ONLINE BEST STRATEGIES AND CONCEPTS OF MARKETING.best academy to learn the ways to make digital marketinng more effective, learn the best online strategies and concepts to unnderstand the market.

1. LEARN BRANDING FOR FREE
Branding is all about creating differences in products and services
competing with others. Brand sells more in market than a non-
branded product. A brand is something that resides in the minds
of consumers. A brand is a perceptual entity that is rooted in
reality but reflects the perceptions and perhaps even the
idiosyncrasies of consumers
This tutorial will explain you the understanding of Brand &
Branding Concepts, so that you can use these techniques to
increase your business branding.
This course is designed for the beginners who want to learn about
branding & brand success. This course is designed and developed
in very simple way so that everyone should understand the course.
FOR MORE INFORMATION, VISIT:http://www.pi-msquare.com/branding/introduction

2. LEARN WHAT IS A BRAND? THE ROLES OF BRANDS FOR FREE
“A brand is a name, term, design, symbol, or other feature that
distinguishes one seller’s product from those of others. Brands are
used in business, marketing, and advertising. A brand is any name,
design, style, words or symbols used singularly or in combination
that distinguish one product from another in the eyes of the
customer. - Wikipedia”
“As per the American Marketing Association defines the brand as
“a name, term, sign, symbol or design, or a combination of them,
intended to identify the goods or services of one seller or a group
of sellers and to differentiate them from those of competitors.”
From the above two definitions, it makes clear that Brand
differentiates the product or service from that of other offered
product/service of competitors. These differences may be
functional/rational/emotional/intangible- related to the brand.
FOR MORE INFORMATION, VISIT:http://www.pi-msquare.com/branding/what-is-a-
brand

3. LEARN SCOPE OF BRANDING FOR FREE
We have discussed what is a Brand? The Role of Brands in
marketing earlier. Now, let us go through the scope of branding.
A brand is something that resides in the minds of consumers. A
brand is a perceptual entity that is rooted in reality but reflects
the perceptions and perhaps even the idiosyncrasies of
consumers. To brand a product or service, firms provide the
impetus to brand creation through marketing programs and digital
marketing programs as well.
“The method of creating or making awareness of a brand is called
as - Branding”. Branding creates imaginary structures and helping
consumers organize their knowledge about products and services.
Which will clarify consumer’s decision making about the brand,
while buying a product or service.
FOR MORE INFORMATION, VISIT:http://www.pi-msquare.com/branding/scope-of-
branding

4. LEARN WHAT IS BRAND EQUITY FOR
FREE
Brand equity is the added value endowed to products and services. The
value may be reflected in how consumers think, feel and act with respect
to the brand, as well as the prices, market share, and profitability that the
brand commands for the firm. Brand equity is an important intangible
asset that has psychological and financial value to the firm. - Phillip
Kotler.
Brand equity refers to a value premium that a company generates from a
product with a recognizable name, when compared to a generic
equivalent. Companies can create brand equity for their products by
making them memorable, easily recognizable, and superior in quality and
reliability. Mass marketing campaigns also help to create brand equity -
Investopedia.
Brand equity is a phrase used in the marketing industry which describes
the value of having a well-known brand name, based on the idea that the
owner of a well-known brand name can generate more money from
products with that brand name than from products with a less well-known
name, as consumers believe that a product with a well-known name is
better than products with less well-known names. - Wikipedia.

5. FOR MORE INFORMATION, VISIT:http://www.pi-msquare.com/branding/what-is-
brand-equity