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WISE APPROACH  TO YOUR BUSINESS COMPANY PRESENTATION  |  2010  | Market LINKS Ltd., 5 Angel Kanchev str., Sofia 1000, Bulgaria | e-mail: office@mmlinks.net | web: http://www.mmlinks.net |
ESOMAR –  world organization of professional researchers QRA –  Qualitative Research Association InterSearch –  international research chain in 22 countries from  Western Europe, Asia region, North and South America   Bulgarian Sociological Association  BAMOR  –  Bulgarian Association of Marketing and Opinion Researchers Full service research company  Working with both local and international companies Research team with over than 12 years of experience in market research WISE APPROACH  TO YOUR BUSINESS   WHO WE ARE MEMBERSHIP OUR KEY ADVANTAGES  Over then 12 years of experience in the field of marketing research:  we have the chance to work for most of the multinational companies in Bulgaria – directly and as sub-contractors of many international research projects Our expertise in research design and analysis:  we can provide custom-designed as well as standard methodology research procedure Flexible approach to clients’ needs Strict compliance with professional codes and international standards of doing research High standard in data collection and back check control We participate in International congresses with our own case-studies ABOUT US
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],OUR TEAM WISE APPROACH  TO YOUR BUSINESS   ABOUT US
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],ABOUT US OUR ASSETS WISE APPROACH  TO YOUR BUSINESS   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of research studies Awareness, Attitudes and Usage Studies Product and Brand Image Studies Product Taste Tests Product Concept Tests Package Tests  Brand Health / Performance Research New Brand Potential Study Segmentation Studies Customer Satisfaction Research  Simulated Test Market  Mystery Research  Sales People Performance Methods of research Quantitative Ad Hoc Tracking Continuous research projects Monthly Omnibus   (LINKS Express) Qualitative Exploratory Focus Groups  In-depth Interviews Pair interview Desk research Observational research  WISE APPROACH  TO YOUR BUSINESS   WHAT WE OFFER Advertising  research Image and  PR Social  research B2B research Consumer  research Fields of  Research &  Consulting
WISE APPROACH  TO YOUR BUSINESS   BUSINESS SECTORS Pharmaceutical and medical Financial FMCG Fuels & motor oils & Automotive Real estate and construction Business sectors Social and public opinion research Telecommunications Media Advertising and PR
EXPERIENCE WITH QUALITATIVE AND QUANTITATIVE RESEARCH  WISE APPROACH  TO YOUR BUSINESS   Achievements in qualitative research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Achievements in quantitative research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
LINKS TOOLS  WISE APPROACH  TO YOUR BUSINESS   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
6 OUR MAIN CLIENTS by business sectors FMCG BAT (British American Tobacco)  Coca Cola  Carlsberg Group Devin Bella Bulgaria Olineza Philicon Kraft Foods Lindt  KFM (Karol Fernandes Meat) HiPP Automotive and petrol Rompetrol Overgas  Exxon Mobile Eko Bulgaria Telecomunications and mobile GloBul Philips Real estate Colliers International Financial UBB (United Bulgarian Bank) World Bank  Post Bank MKB Unionbank  HVB Bank Biohim & Hebros Bank  Ministry of Finance  ProCredit Bank  Research chains  MASMI Research Group Ipsos  Millward Brown  Observer  Cision Advertising and PR Interpartners  All Channels Ogilvy Institutions Open Society Foundation Ministries and government NGOs  Pharmaceutical UPSA MSD   Hoffman La Roche Astera Schering SmithKline Beecham Abbott Novartis UCB Media bTV SBS Broadcasting Group Economedia BNR (Bulgarian National Radio) WISE APPROACH  TO YOUR BUSINESS   Market LINKS Ltd., 5 Angel Kanchev str., Sofia 1000, Bulgaria | e-mail: office@mmlinks.net | web: http://www.mmlinks.net |
OUR MAIN CLIENTS WISE APPROACH  TO YOUR BUSINESS   World Bank

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Market LINKS

  • 1. WISE APPROACH TO YOUR BUSINESS COMPANY PRESENTATION | 2010 | Market LINKS Ltd., 5 Angel Kanchev str., Sofia 1000, Bulgaria | e-mail: office@mmlinks.net | web: http://www.mmlinks.net |
  • 2. ESOMAR – world organization of professional researchers QRA – Qualitative Research Association InterSearch – international research chain in 22 countries from Western Europe, Asia region, North and South America Bulgarian Sociological Association BAMOR – Bulgarian Association of Marketing and Opinion Researchers Full service research company Working with both local and international companies Research team with over than 12 years of experience in market research WISE APPROACH TO YOUR BUSINESS WHO WE ARE MEMBERSHIP OUR KEY ADVANTAGES Over then 12 years of experience in the field of marketing research: we have the chance to work for most of the multinational companies in Bulgaria – directly and as sub-contractors of many international research projects Our expertise in research design and analysis: we can provide custom-designed as well as standard methodology research procedure Flexible approach to clients’ needs Strict compliance with professional codes and international standards of doing research High standard in data collection and back check control We participate in International congresses with our own case-studies ABOUT US
  • 3.
  • 4.
  • 5. Types of research studies Awareness, Attitudes and Usage Studies Product and Brand Image Studies Product Taste Tests Product Concept Tests Package Tests Brand Health / Performance Research New Brand Potential Study Segmentation Studies Customer Satisfaction Research Simulated Test Market Mystery Research Sales People Performance Methods of research Quantitative Ad Hoc Tracking Continuous research projects Monthly Omnibus (LINKS Express) Qualitative Exploratory Focus Groups In-depth Interviews Pair interview Desk research Observational research WISE APPROACH TO YOUR BUSINESS WHAT WE OFFER Advertising research Image and PR Social research B2B research Consumer research Fields of Research & Consulting
  • 6. WISE APPROACH TO YOUR BUSINESS BUSINESS SECTORS Pharmaceutical and medical Financial FMCG Fuels & motor oils & Automotive Real estate and construction Business sectors Social and public opinion research Telecommunications Media Advertising and PR
  • 7.
  • 8.
  • 9. 6 OUR MAIN CLIENTS by business sectors FMCG BAT (British American Tobacco) Coca Cola Carlsberg Group Devin Bella Bulgaria Olineza Philicon Kraft Foods Lindt KFM (Karol Fernandes Meat) HiPP Automotive and petrol Rompetrol Overgas Exxon Mobile Eko Bulgaria Telecomunications and mobile GloBul Philips Real estate Colliers International Financial UBB (United Bulgarian Bank) World Bank Post Bank MKB Unionbank HVB Bank Biohim & Hebros Bank Ministry of Finance ProCredit Bank Research chains MASMI Research Group Ipsos Millward Brown Observer Cision Advertising and PR Interpartners All Channels Ogilvy Institutions Open Society Foundation Ministries and government NGOs Pharmaceutical UPSA MSD Hoffman La Roche Astera Schering SmithKline Beecham Abbott Novartis UCB Media bTV SBS Broadcasting Group Economedia BNR (Bulgarian National Radio) WISE APPROACH TO YOUR BUSINESS Market LINKS Ltd., 5 Angel Kanchev str., Sofia 1000, Bulgaria | e-mail: office@mmlinks.net | web: http://www.mmlinks.net |
  • 10. OUR MAIN CLIENTS WISE APPROACH TO YOUR BUSINESS World Bank