IPI socialmedia
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The document discusses how a local newspaper in Oklahoma City used social media platforms like Instagram, Twitter, and Google Hangouts to engage its audience and hold a photo contest. It announced a contest asking people to envision what OKC may look like in 20 years and share photos with the hashtag #okc20yearslater. Over 100 entries were received. To announce the winners, the newspaper held a Google Hangout video call that could later be shared on social media and mobile devices. The goal was to interactively engage the audience through social platforms.
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IPI socialmedia
- 1. Social media in the Heartland Instagram, Twitter and Google Hangout
- 2. Interactive / engagement • When planning our annual progress edition, Outlook, we knew we wanted an interactive component • Instagram and Oklahoma City • Meetups in the community • Perfect way to engage audience
- 3. Contest: Great way to engage • We made it a photo contest: Envision OKC 20 years from now, in 2033 • Natural theme for sponsor: Camera store • Great prizes from sponsor: Sony camera, $250 gift certificates to camera store
- 4. Announcing the contest • Announced via instagram, twitter, and on website, NewsOK.com • Used #okc20yearslater • Because it took some explanation, we created a video and some instagram images.
- 6. Active response • We asked audience to “do” something: Take thought-provoking photos that signified OKC in 20 years • Received 114 entries • Response not huge but active (social media) and passionate. • Satisfied with response. Will build on this next year
- 7. Why the hashtag? • Using the #okc20years later • Helped find entries • Entrants promoted the contest themselves • Advertised the contest and created energy on instagram and twitter
- 9. ‘Cloud City’
- 10. ‘Skyscrapers’
- 11. ‘Art stands’
- 12. ‘Instacity’
- 13. ‘Lake Hefner’
- 14. Google Hangout • How would we announce the winners? • In the newspaper • Online • Social Media • Google Hangout: A combination of online and social media
- 15. Video + shareability • Google Hangout is a FREE video phone call for up to 10 friends. • Send invitations to the hangout with a link to the call • Must have a webcam • Can save the video for sharing later • http://newsok.com/outlook
- 16. Mobile • Google Hangout can be used on mobile devices: smartphones, iPads, other tablets. • http://newsok.com/outlook • You can use a QR code to view on your mobile device