1. HILTON
Mobiot yves-andre
12030141116
MBA

2. About Hilton Hotels
The most recognized Hotels Corporation
company.
Hilton Hotels stands as the stylish, forward
thinking global leader of hospitality.
Today Hilton welcomes guests with 3,897 hotels
and resorts in 91 countries.
It was founded by Conrad Hilton in Cisco, Texas
in 1919 .

3. Keys people
Conrad Nicholson Hilton William Barron Hilton I Richard Howard "Rick" Hilton

4. It all started in 1919, when Conrad Hilton bought
his first hotel. Since then, Hilton have led the
industry with their -
• innovation
• approach to products
• amenities and service.
1927
opens its first hotel (the Waco Hilton)
1947
Roosevelt Hilton was the 1st
hotel in the world to install televisions
1948
1st to introduce a multi-hotel reservations
system.
1950
Hilton creates its 1st special amenity for
female travelers
1963
Hilton opens its first airport hotel (SF)
and pioneers the airport hotel concept.
1973
Hilton develops the first centralized
reservation service using computer
technology, a breakthrough in customer service.

5. 1987
Hilton introduces its guest loyalty
program, Hilton HHonors.

6. Hilton hotel brands
The company owns, manages, and/or franchises
a portfolio of brands which includes …

7. Luxury
Full service
Focused service
Timeshare
Extended Stay Suites

8. • Many of Hilton's properties are franchised to
independent operators and companies.
– The Hampton Inn brand is virtually 100%
franchised.
• The practice of franchising is popular within the
Hospital industry .
• Most of Hilton's flagship properties, airport
properties, and largest resorts however are
corporate managed.
Franchising

9. LOYALTY MANAGEMENT PROGRAMS
HILTON HHONORS PROGRAM

10. H
I
L
T
O
N
OSPITALITY
NTEGRITY
EADERSHIP
EAMWORK
WNERSHIP
OW

11. • Only 41% of consumers use hotels over night.
Three segments of customers:
• Business segments
• Convention segments
• Leisure segments
CONSUMERS

12. Normal flow between hotel and customer

13. Sector targeted by HILTON HHONORS PROGRAM

14. B2B flow between HILTON and every sectors targeted

15. Collaborating with partners
• Airlines
• Car Rentals
• Cellular / Online
• Cruises
• Shopping & Dining
• Mortgage & Real Estate
• Rail Travel
• Bank (American express)

16. Four tiers of membership
 Blue
 Silver
 Gold
 Diamond

17. BLUE
• To become a Blue-level member of Hilton HHonors®, all
you need to do is enroll online, at an HHonors hotel or by
calling.
• HSW credited 10 points per eligible dollar of folio.
• Guests earned mileage in partner airline frequent flyer
programs.
• Members earned points by renting a car, using the Hilton
credit card from American express.

18. SILVER
• Members awarded silver VIP status if stayed for more
than four times in a year
• Benefits are:
• Earned 15% bonus on base points
• obtained after 4 stays or 10 nights.
• 10000 point discount when they claimed a reward
costing 100000 points.

19. GOLD
• Members awarded Gold VIP status if stayed for more
than 16 times in a year,
• Benefits are 25% bonus on base points
• obtained after 16 stays, 36 nights, or 60,000 base points.
• 20000 point discount when they claimed a reward
costing 100000 points.
• Certificated for the best room in the hotel after every 5th
stay.

20. DIAMOND
• obtained after 28 stays, 60 nights, or 100,000 base
points.
• Acquired more bang, more affinity, more vesting
from customers if you do something un expected.

21. (obtained after 16 stays, 36 nights,
or 60,000 base points)
Blue (obtained upon enrollment)
Diamond VIP (obtained after 28 stays, 60
nights, or 100,000 base points)
Silver VIP (obtained after 4 stays or 10
nights)

22. • There are more ways to use Hhonors.
– to book or upgrade to any room.
– By using a combination of points and money to book
rooms, and reward points even faster.
– partnerships with airlines, credit cards, and retailers
provide hundreds of ways to earn points on everyday
purchases..

23. RELATION WITH THE GUESTS
• This program let the most valuable guests to be
recognized on-property.
• After visit calling.
• Feedback groups in addition with focus groups
• Maintenance of guest profile

24. Swot Of Hilton Brands
• Strengths
– Technical innovations
– Higher brand recognition makes the company priority
choice for clients
– Global presence and strong brand portfolio
– Professional Standards
• Weaknesses
– High leverage combined with downgrade
– Weak financial performance affecting the company

25. Swot Of Hilton Brands
• Threats
– September 11th was a major blow to the hotel industry. A
similar event could result in another down turn.
– Competition
• Opportunities
– Spas that specialize in personal services
– Personal trainers
– Gaming activities would escape regulation, etc.
– Take advantage of emerging markets, especially with
business class and mid-priced markets

26. COMPETITION
Four global brands dominated business class Hotel
markets.
 Hilton
 Hyatt
 Intercontinental
 Marriot

28. Hilton in popular culture
• Many actual Hilton hotel properties around the
world have also been featured in various Hollywood
films.
• The popular Hilton HHonors guest loyalty program
was featured in the 2009 film Up in the Air.

29. References
• http://www3.hilton.com/en/about/index.html
• http://Wikipedia.com
• http://www.wikinvest.com/wiki/Hilton_Hotels
• http://hhonors1.hilton.com/en_US/hh/about/
index.do?it=Not,TnavAbout