raw material , products , scope

1.  FOOD PROCESSIG
Overview
Fruits , Vegetables , Meat & Poultry , Beverages
Milk , Grains By-Products & Package Drinking water
Yuvraj kadam

2. Overview

3.  WORK ON
Indian food Industry
Raw Material
Products
Scope
Important Aspects

4. • food processing means value addition in different products Or Agriculture final produce .
• The industry is the 5th largest sector in the country in terms of production, consumption, export
and growth.
• The worth of the Indian processed foods sector stood at USD 157 billion in FY2012; it is expected
to touch USD 255 billion by FY2016 with 13 percent growth rate per annum (s-market
research.com )
• The food processing sector in India is contributes about 12.7 percent of the country's GDP
(s-food processing industry review)
• Many of the companies are small scale / medium sized and hence investment in technology
, sanitary/Phyto-sanitary measures are unlikely
• Unorganized players are not registered and household/cottage industries having local presence
• food processing industry employing about 13 million people directly and about 35 million people
indirectly .
• - Food wastage in India is not 40 per cent but 5.8-18 per cent in fruits; 6.8 to 12.4 percent in
veggies; and 4.3 to 6.1 per cent in cereals
 Introduction

5.  Types of Processed Food
 Processed Grains - Cleaned and bagged cereals, pulses, oil seeds, legumes etc.
• Cereal based products : Wheat, Rice, Maize, sorghum, bajara, ragi, millets
Grains, flours, Maida, sooji, semolina Instant flour mixes, Whole wheat flour, malt
flours, germ, bran, husk, etc & Bread, biscuits, chapatti, papad, ethnic food
• Pulse and legume based food products : Whole grains of arhar, Bengal gram, horse gram,
Green gram, black gram, cow pea, rajmah, peas, moth bean, etc,
Sprouts, splits or dhal, or brokens, flours, Instant flours, (chapatti flour, Paratha
mix, pakoda, chakali mix, shev mix, etc
• Milk based products : Supply chain and processed product industry
Whole milk, separated
milk, curd, yoghurt, whey, buttermilk, ghee, butter, burfi, rasgulla, kalakand, kulfi, chakka,ice
cream, shrikhand, amrakhand,basundi, milk powder,whey powder, casein etc.

6.  Fruits and Vegetables Processed products :
• Minimally processed cut fruits and vegetables , Value added processed products
• Dehydrated or dried products, Pickles, acidified brined pickles
• Frozen food, Chilled and refrigerated food, Canned food
• High sugar products , Tomato products, Irradiated products
• Fermented products , Fruit juices , Intermediate moisture food
 Fish and Marine based products
 Meat and poultry and, eggs based products
 Alcoholic and Non-alcoholic products
 Fat, oil and fried products
 Spices, papad, chutney related ethnic products ---

7. • Now a days fast food diet is increasing because of improving standard of living of Indian people
& urbanization
•
• There is an increasing demand for processed and convenience food. However, the supply side
has failed to keep up with the demand. Scope for manufacturer
• Hectic schedules have made ready-to-cook (RTC) and ready-to-eat in young generation
• 1.1 billion population base with 1.6% annual population growth, who spend over 50%
income on food
• 350 million urban middle class with its growing purchasing power
• All 15 major climates in the world exist in India
• 46 out of 60 soil types exist in India
• 20 agro-climatic regions
• India has the 2nd largest arable land (161 million hectares) in the world
• Largest irrigated land (55 million hectares) in the world
• Government wants enhancing this sector , reduction in wastage & provide scheme
 Key factors

8. LARGEST
PRODUCTION OF
FOOD GRAINS .

9. 1. Information
2. Products
3. Scope
 fruits

10. • India is the second largest producer of Fruits
• Fruits production is 44.04 million tones of fruits . area of 3.72 million hectares (775.25 lakh T 2011-
12) ( current status - agricoop.nic.in/hort/hortrevo5.htm )
• A large variety of fruits are grown in India, of which
mango, banana, citrus, guava, grape, pineapple and apple are the major ones. Apart from
these, fruits like papaya, sapota, annona, phalsa, jackfruit, ber, pomegranate in
tropical and sub-tropical group and peach, pear, almond, walnut, apricot and strawberry in
the temperate group are also grown in a sizeable area .
• Mango is the most important fruit covering about 35 per cent of area and accounting of 22 per
cent total production of total fruits in the country, which is highest in the world with India's
share of about 54% area 1486.9 & production -10503.5 Maharashtra-Production ('000'MT.)
503.000 in 2011-12 (nhb report)
• fruit cultivation is 6.6 million hectares with a total production of 75.8 million tonnes (pib.nic.in)
• only 2.2% of fruit and vegetable production is processed as compared to countries like the US
(65%), Philippines (78%) and China (23%) (over view of Indian food processing industry)
• Maharashtra contribution 9513.0 (000MT) fruits production & 12.7 % share (2010-11)
 FRUITS

11. 2874 4010 5554 6383
28634
43001
59563
74878
0
10000
20000
30000
40000
50000
60000
70000
80000
1991-92 2001-02 2006-07 2010-11
Area thousand HA
Production thousand MT
Linear (Area thousand HA)
Linear (Production
thousand MT)
Area production growth trade of fruits
( indian horticulture data base 2011)

12. Banana 39.8%
Mango 20.3%
citrus 10%
Papaya 5.6%
Guava 3.3%
Apple 3.9%
Pineapple 1.6%
Sapota 1.9%
Grapes 1.6%
Pomogranate
1% Litchi .7%
Others 10.1%
Fruits Production %
 Production share of frits crop (2011-12)
( Indian horticulture data base 2012)

13.  FRUIT PRODUCTS
1. Mango - Juice, squash, nectar, jam, pulp, puree, pickles, canned slices, mango leather (papad),
starch from mango kernel.
2 . . Apple - Apple without skin, cooked, canned apples, dehydrated apples, frozen apples, canned apple
juice, apple juice, apple sauce .
3 . Banana - Banana Flour, Puree, Chips , Jam & Jelly, vinegar, Sweet coat banana .
4 . GRAP - Jam, Juice , Syrup, Squash, Powder, Banana Wine and Raisins
5 . GUAVA - Pectin, Jam, Jelly, Pickle, Powder, Puree, Peru khand, Beverages, Ethanol Production,
Wine and Animal Feed preparation.
6 . Papaya - Papaya, Jam, Marmalade, Tutti-frutti (candy), Pickle, Wafers (Papad), Chocolate,
Canned papaya, Fridge dried papaya..
7 . Pineapple - Canned Juice, Squash, beverage, Canning Syrup from Pineapple Waste
Juice, Preparation of Vinegar from Pineapple , Cattle Feed Ingredient, Pineapple Bran, Pineapple
Silage, Pineapple Tops (Crowns), Waxes, Pineapple Proteases (Bromeliad), Pineapple Fiber.
.
8 . Pomegranates --Pomegranate Juice, Jelly, Syrup, Squash, Nectar, Anar rub, Anar crush, Dried
pomegranate (Anar Dana), Powder, Pomegranate wine.
` 9 .Sapota --Chikku Juice, Squash, Syrup, Jam, Toffee, Candy, Dried Fruit Scrap and Powder, Milk
Shake, Ice cream.

14.  Market line

15. • fruits pulp , Jam , Concentrated , Juice , Canned fruits
• IQF fruits , Ice creams , Pectin ,
• Wastage part utilization of fruits (As per fruits) - citrus peel
used for making candy ( in Spain )
•
• Mango – Aamrkhand , Pickles ,
• Banana – wafers ,
• Citrus -
• Natural Ayurvedic fruit and vegetable juices
 SCOPE

16. 1. Information
2. Products
3. Scope
vegetables

17.  VEGETABLES
1 India rank 2nd in vegetable production
2 vegetable production has increased to 133.7 MT in (2009-10) & 1,496.07 lakh T (11-12) [PDF]Vision
2030 - Indian Institute of Vegetable Research
3 The overall growth rate of 2.08% in area, 1.64% in productivity and 3.72% in total production has been
achieved during the last five years.
4 Our demand of vegetables will be 225 MT by 2020 and 350 million tones by 2030. [PDF]Vision 2030 - Indian
Institute of Vegetable Research
5 only 2.2% of fruit and vegetable production is processed as compared to countries like the US (65%), Philippines
(78%) and China (23%)
6 largest producer of peas and okra and is amongst leading producers of cabbage, cauliflower, onion and tomato
7 India is the major producer of dried & preserved vegetable like preserved onions, cucumber & provisionally
preserved, mushrooms of the gensus agaricus, other mushrooms and truffles, green pepper in brine, dried
truffles,asparagus dried, dehydrated garlic powder, dehydrated garlic flakes, garlic dried, potatoes
dried, grams, grams dal, onion prepared/preserved etc.
8 India’s Export of Dried & Preserved Vegetables has Increased from Rs. 364.11 Crores in 2005-06 to Rs.424.06
Crores in 2006-07 & in 2012-13 - 90,101.00 MT 57,004.00 lakh (APEDA)
9 The major Importer of Indian Dried & Preserved Vegetables are Russia, France, U.S.A, Germany and Spain.
10 Maharashtra total vegetables production in 2010-11 is 7504(000MT) & 7.3 % area , 5.1 % production

18. 5593 6156 7848 8495
58532
88622
128449
146554
0
20000
40000
60000
80000
100000
120000
140000
160000
1991-92 2001-02 2007-08 2010-11
Area in thousand HA
Production in thousand
MT
Linear (Area in thousand
HA)
Linear (Production in
thousand MT)
Area & production growth of vegetables
( Indian horticulture data base 2011)

19.  Production & Share of Vegetables
( Indian horticulture data base 2012)
Potato
29%
Tomato
11%
Onion
10%
Brinjal
8%
cabbage
5%
Tapioca
6%
Cauliflower
5%
Okra
4%
Peas
2%
Sweet
potato
1%
other
19%
Vegetables Production %

20.  VEGETABLES
o ONION --- Dehydrated white onion, Dehydrated Toasted onions , White & Red Onion
Kibbled , Onion Chopped , Onion Minced , Onion Granules , Onion Powder
o GARLIC DEHYDRATED PRODUCTS –
o Tomato Products: Tomato Juice, Tomato Puree, Tomato Ketchup, Tomato
Chutney, Tomato Sauces, Tomato Powder. Tomato Ready-To-Eat Products, Tomato
Paste, Instant Tomato Soup
o Dehydration in vegetables
Carrot, Potato, Cucumber,), Spinach, Mushroom, Asparagus, Turnip, Tomato, Broccoli,
Bell Pepper, Green Chilly, Cabbage, Cauliflower, Peas, Sweet Pepper,
Bottle Gourd, Sponge Gourd , Bitter Gourd, Mushroom , Dehydrated Spinach .
o Other products ----Indian Spices , Tamarind Powder , Turmeric powder , Ginger
Powder , Chili Powder , Crushed chili
• Mint Leaves powder , Spinach flakes & spinach powder , Dried Coriander Leaves and
powder
o INSTANT PICKELS, BABY FOODCANNED , BOTTLED VEGETABLES
(IN BRINE, CURRIES) ,
GRAVY PASTES FOR INDIAN CUISINES ,
SOUP POWDERS , CARROT JUICE BEVERAGES ,

21. MINIMALLY PROCESSED VEGETABLES
Ash gourd Coriander leaves Mint leaves
Beet root Curry leaves Okra
Beans Cucumber Onion
Bitter gourd Drumsticks Plantain
Carrot Field Beans Ridge gourd
Cabbage Fenugreek leaves Snake gourd
Cauliflower Green peas Spinach leaves
Cluster beans Green chilies Tomato
Coccinia Knol-khol Turnip

22.  Potato products
1 . Potato wafers & chips in diff flavors 2 . Potato flour 3 . Potato powder
4 . Potato French fries 5 . potato flake 6 . Potato starch
7. FAST FOOD CHAIN
Potato is most widely grown with a share of 25.7 per cent. The area under potato cultivation is 1.28 Million ha
with total production of 22.49 MT (nhb). The main varieties of potato grown in the country are Kufri
Chandramukhi, Kufri Jyoti, Kufri Badshah, Kufri Himalani, Kufri Sindhuri, Kufri Lalima

23. • Minimally Processed vegetables
• Frozen vegetables
• Dehydrated vegetables
• Potato ( RTC & RTE ) products
• Tomato products
• Iqf vegetables EXPORT
• Reduce losses due to shelf life
• Onion & Garlic paste
 Opportunities

24. 1 . Buffalo meat & beef
2 . Poultry meat
3 . Fish
 Meat
GpCsp

25. India ranked 1st in
cattle population
8th ranked in Meat
production
5th number on poultry
meat , 3rd egg
production(,2013) .
. India became the
world's top exporter of
beef in 2012. (T of
INDIA
India ranked 1st in
buffalo export (2013)
India is 3rd in fish
production, 2nd largest
in aquaculture
production
 KEY FACTORS

26. • - Total global meat trade is projected at 27.0 (MMT) in 2013, up 2.4 percent
from 2012
•
• -According to data compiled by the AHDS of all states, meat from registered
slaughterhouses increased from 5.57 l tones in 2008 to 8.05 l tones in 2011 (T of
INDIA)
• The meat and meat processing industry is still to come up
• The value of meat and by-products is Rs 79,889 cr including skin and hides, while
the export value of meat & product is more than Rs 6,000 cr in 2009-10.
• India ranks first in world buffalo population, with 56.5% . 94.1 million of buffalo
population and one-sixth of goat population in the world
• Buffalo in India contributes about 30% of total meat production
• India ranked 6th in sheep & 2nd in goat meat production 07
• only 1% meat used for processing in India
Meat Information Top players
Venkateswar
a Hatcheries
Godrej
Agrovet
Vista
Processed
Food
Al Kabeer
Allanasons
etc
GROW up
10%

27.  A recent report by the Foreign Agricultural Service (FAS) of USDA states . in 2013 India will be the world’s
largest beef exporter has drawn attention to the meat trade industry
 Global beef exports in 2013 are expected to be up 7.6 percent over 2012, pork up 1.4 percent and chicken and
poultry meat up 1.6 percent
 Export earnings from bovine (beef and cattle) meat expected to touch Rs 18,000 cr in 2012-2013
 The export of buffalo meat was 343817.08 T (value Rs 1536.77crore) in (2003-04),TO 494111.48 T(Rs.3211.70
crore) in 2006-07. The country has exported 1106.96 thousand MT of buffalo meat products to the world for the
worth of Rs. 17,400.59 crores (APEDA).
• The contribution of buffalo meat more than 75% of total exports
• Major Export Destinations (2012-13) :Vietnam Social Republic, Malaysia, Thailand, Egypt Arab Republic, Saudi
Arabia and Jordan (APEDA)
 The export of sheep/goat meat was 5481.55 tones(Rs.63.05 crore) in 2006-07. The country is largest exporters of
sheep & goat meat to the world. The country exported 16.05 thousand MT of Rs. 425.63 crores (2012-
13),(APEDA)
• Major Export Destinations Sheep& goat meat(2012-13) : United Arab Emirates, Saudi Arabia, Qatar, Kuwait
and Oman
 The processed meat export was 986.13 tones (Rs 7.63 crore) in 2003-04, 1359.7 tones (Rs 9.45 crore) in 2004-05
and 256.04 tones (value Rs 2.43 crore) in 2005-06, The country has exported 1.33 thousand MT of Rs. 21.56
crores (2012-13) ,(APEDA)
 Agreement with china for meat export
 EXPORT

28.  MEAT PRODUCTS
 Pork - Ham, Becan, sausage, pickle, dehydrated, canned
 Sheep / Goat - Sausages, kabab, pickle, frozen curry, canned, sap
cube, sausage casing , Meat Burger, Meat wafers,




 Poultry - Dressed chicken, curried, kabab, pickle, chicken wafer, shelf stable
biriyani, kabab mix & titbits, marinated
tandoori sausage, sandwich spread, soup mix, frozen
curry, soup cube, egg loaf,
Instant Gravy Mixes ( Dehydrated) - Multi purpose gravy, Biriyani, Tandoori, Kabab, Meat
preparations fish preparations
Beef - Sausage, corned beef
Fish - Wafer, sausage, frozen curry, marinated paste, pickle

29. M e a t
Buffalo
meat
24%
Goat
10%
Poultry
38%
pork
5%
Cattel
beef
18%
sheep
5%
MEAT
production
species No of breed
1 Cattle 30
2 Buffalo 17
3 Sheep 40
4 Goat 20
5 Poultry 18
6 Pigs 3

30. • According to The Times of India, domestic poultry meat production
(broiler - carcass weight) is estimated to have increased from less than
1 million tones in 2000 to 3.4 million tones in 2012 with per capita consumption increasing from 0.8 kg to 2.8 kg
per annum during the period
• Table egg production is estimated to have increased from 30 billion eggs in 2000 to 66 billion eggs in 2012 with
per capita egg consumption increasing from 28 to 55 eggs during that period.
• The export of poultry products was 415228.17 tones (Rs 202.40 crore) in 2003-04, TO 145889 tones (Rs 167.58
crore) in 2005-06 & 2012-13 export estimated 3,82,652.00 MT value of 36,013.00 L.
• India has emerged on the world poultry map as the 3rd largest egg (56 billion eggs) and 5th largest poultry meat
(2.6 million tons) producer (2013)
• Total chicken population has registered an annual growth of 7.3% in the last decade
• Poultry processing has also gone up to 20% of total broiler production (2013)
• The organized sector of poultry industry is contributing nearly 70% of the total output and the rest 30% in the
unorganized sector
• The introduction of new poultry products and perceptible shift in eating habits are moving people to branded
food such as chicken yummiez, cold cuts, breaded and coated snacks, marinated snacks, chicken nuggets, canned
chicken curry, freeze dried chicken pulao, meat soup, powder omlette and scrambled egg
mixtures, sandwich, pizza, burger and dial-a-chicken and fast food joints, Kentucky Fried Chicken
(KFC), McDonald's, Wimpy, Pizza Hut
•
• China’s new bird flew H7 N9 issue (2013)
 poultry
Year Production Growth %
2000 1080(000mt 31.71
2009 2550 2.81
2011 2900 9.43
2013 3420 8.43

31.  CHICKEN PRODUCTS
 Frozen chicken (RTC) – whole chicken , precut chicken ,(portion of chicken) – chicken breasts
, chicken legs boneless chicken
 Economy products - Boti, Gizzard, Liver, Plain Kheema, Soup Pieces and Wings
 chicken products - Chicken Lollipop , Chicken Meat Balls , Murg Masala , Chicken Pepper Salami, Chicken
Salami Slices , Chicken Salami Slices , Chicken Salami Slices , Chicken Sausages , Chicken Sheek Kabab , Chicken
Smoked Sausages , Chicken Samosa , Chicken Salami Roll , Chicken Kheema Frozen ,Chicken Fresh Chilled
, Chicken Broiler Farm plant ,Chicken Burger Patty ,Chicken Cutlets ,Chicken Fingers ,Chicken Nuggets ,Chicken
Popcorn , Chicken Pickle

32. • Indian Fish Industry ranked 2nd in world
• The sub-continent of India includes an incredible range of geographic features, and the fish species.
• India has 3827 fishing villages, and 1914 traditional fish landing centers.
• In India 65 commercially imp species are harvested.
• India produces about 6.57 MMT fish every year. The inland-sector, which has a growth rate of 6 %
• According to the Food and Agriculture Organization of the United Nations, fish output in India doubled between
1990 and 2010. As of 2010
• country is set to cross the 13-(mt) mark by 2016 from the current level of over 9 million tonne, according to a
study on fisheries brought out by The Associated Chambers of Commerce and Industry of India
• According to the study, about 67 % fish is consumed in fresh form due to low demand for value-added fish
products and about 6 per cent is converted into fishmeal.
• Processed and dried fish account for 16 per cent while a very small portion of less than one per cent is canned.
• Export demand is placed at 8 to 10 per cent of the total fish production in India.
• In value terms, India’s total fisheries exports is about $3 billion and is expected to reach about $4.7 billion by
2014
 FISH

33. Fish
Export
Indian fishery
Global position 3rd fisheries ,2nd aquaculture
Contribution to agril GDP 5.30%
Annual export earning 7200 cr
Employment in sector 14 (million)
Coastline 8129 kms
Exclusive Economic Zone 2.02 million sq. km
Continental Shelf 0.506 million sq. km
Rivers and Canals 1,97,024 km
Reservoirs 3.15 million ha
Ponds and Tanks 2.35 million ha
Present fish Production 6.4 mmt
Inland 3.4 mmt
Marine 3.0 mmt
Potential fish production 8.4 mmt
year Marine Inland Total Fish
export(000
tone)
Value
(crore)
2003-04 3.0 3.4 6.4 412 6087 cr
2004-05 2.8 3.5 6.3 482 6460 cr
2005-06 2.8 3.8 6.6 551 7019cr
2006-07 3.0 3.8 6.8 612 8363 cr
2007-08 2.9 4.2 7.1 541 7620 cr
2008-09 2.9 4.7 7.6 603 8608 cr

34. • Scope in Frozen meat , meat processing
• Pet Food Production
• Transportation of fresh frozen meat in refrigerated containers from the point of production to the port for export to
various countries;
• Scope in Marketing and processing of raw hides and skins;
• Marketing and processing of bones for further processing into gelatin, ossein and Dicalcium Phosphate (DCP);
• Scope in Production of casings from the intestines;
• Scope in Marketing and Processing of hooves and horns in the Cottage Industry;
• Scope in Marketing and processing of blood for production of pharmaceuticals;
• Rendering plants for production of meat-cum-bone meal and bone chips
• POULTRY -----
• Scope in Prepare products ,
• supply raw chicken to processing industries
•
• 1707.287MT wool production in Maharashtra 2008-09
•
Scope in Meat processing

35.  cereals –India is not only the largest producer of cereal as well as largest exporter of cereal
products in the world. India's export of cereals stood at Rs. 52,508.35 crore during the year 2012-
13
 India produced about 200 million tonnes of different food grains every year
( grains & cereals tedo )
 India is now ranked as the single largest producer, importer and consumer of pulses in the world
(Indian market report on pulses report 2012)
 India is ranked as the largest producer, importer and consumer of pulses in the world accounting
for nearly 25 % of global production, 15 % of international trade and 27 % of world consumption
(Indian market report on pulses 2012)
 Grains – paddy, wheat, maize, barley, millets like jowar (g m), Bajra (pearl m)& Ragi (finger
millet)
 Major Products : Flour, Biscuits, and other baked items, Starch, Glucose, Cornflakes , Malted
Foods, Vermicelli, Pasta Foods, Beer and Malted extracts, Grain based Alcohol
 Paddy products – oil
•
o
 Grains processing

36. WHEAT MILLING / BAKERY PRODUCTS
 Biscuit formulations: Salt/Sweet, Nutro, Cocoa, High Protein, Whole
wheat flour, Cardamom flavour, Onion flavour, High fiber, Wheat
germ, Sunflower grits, Low sodium, Therapeutic, Sugar free
 Bread: production ( Several varieties - Brown, Plain, Sweet, Milk, Whole
Wheat, Fruit, High fiber, Ragi, Bajra, Sugar free ).
 Buns : Plain, Sweet, Fruit, High Protein
 Honey based Bakery Products : Biscuit, Bread, Bun, Cake
 Jaggery making , jaggery powder .

37. food processing industry
• Evaluation
• Planning
• Raw material
Product selection
• Processing T
• Recipe
• Ingredient
Food
processing
•
• Packaging material
• Cold Storage
Storage • Transportation
• Distributers
• Marketing
Market
• Quality
• Feed back
• Improvement
Post launch

38. Product
selection
New
Product
Concept
Existing
Market
Product
RTC or
RTE
Consumer
of choice
Only export
Opportunity
Driven
Market
driven
Value
Driven
Traditional/
Family
Food to go
in Market
 product selection

39. Contract farming with local farmer
• price conformation issue
Traditional source of raw material
• Retailer & wholesaler margin
Supplier agencies
Raw material avalablity

40. Food Processing Technologies Used
• Low Temperature Storage Technology -------
• ---Freezing, Chilling, Refrigeration, Cooling, Evaporative cooling, Cold Storages
•
• High Temperature Processing Technology –-------
• Heat Transferred by Conduction, Convection and Radiation
• Heating by Pasteurization ------ L T L T H T S T UHT
• Processing By Canning Method or Retorting / Autoclaving Method > 88 d C
• Salting -----
• Pickling ----- In salt and acidified brine solution
• High Sugar / syruping -------------
• Chemical preservative ----------
• Fermentation -----------
• Irradiation -----------
• Packaging Technology ------
• Drying / Dehydration
• Canning / Bottling
• Tomato Product processing
• Vaccumization and Gas flushing (N2 )
• Modified Atmosphere Packaging or Storage
• Controlled Atmosphere Packaging / Storage
•

41. Quality Evaluation of Food Products
• 1 PHYSICAL PROPERTIES
2 CHEMICAL OR PROXIMATE ANALYSIS
• 3 NUTRITIONAL QUALITY
4 MICRIBIAL QUALITY
• 5 SENSORY QUALITY
6 TOXICOLOGICAL QUALITY
• 7 PACKAGING AND LABELING QUALITY
8 AESTHETIC QUALITY
• 9 SHELF LIFE QUALITY
10 COST BENEFIT RATIO

42. Core value
• Fix core value of company
• welfare of famers
Market
condition
• Highly focus on daily diet product
• Hard to diverse Indian peoples diet
Industry
goal
• Don’t stand on any particular product
• Regular diet ??
SOME IMP FACTORS

43. • MOFPI Vision 2015 document (2005) targets
Increase level of processing of perishables from 6 to 20% (3
times)
Increase value addition from 20% to 35%
- Capital Investment subsidy
- R&D Support
- Quality Control Support
- Market development assistant
- Export incentives
- Establishment of Food Parks, Food Clusters, Agril Export Zone
- Cold Chain Incentive Schemes
- Storage infrastructure
 Government vision & support

44. • Rising food prices
• Higher land prices
• competition with old brands
• maintain quality & test
• large investment
• retailer, whole seller margin
• raw material availability
• maintain our product price
• Increasing transportation costs due to a rise in oil prices.
• Decline in consumer spending
• plenty of water supply
CHALLENGES faced by food processing industry

45.  QUESTIONS
?????????