1. SOCY received
20241
You
A short
NEW message
1 MEDIA
presentation will
start shortly.
MOBILE PHONE USE AS MEDIA
Presenters:
YUSRI YUSOF (8969257)
ISMAH ISMAIL (8957910)

2. OUTLINE
• Brief Introduction
• Case study: The mobile phone use as media
• Real life examples
• Conclusion
• Q&A

3. EVOLUTION ON MOBILE PHONES
US PATENT
FOR WIRELESS
PHONES
1906
1973
FIRST MOBILE
PHONE CALL
1979
3G
1982
iPHONE
1ST COMMERCIAL
MOBILE PHONE
1998
2001
WEB THROUGH
MOBILE HANDSET
NOKIA
2007
2008
SOCIAL
MEDIA
1ST MOBILE
CONTENT
2009
2013
HERE WE
ARE!

4. CASE STUDY:
THE MOBILE PHONE AS MEDIA
Utopian
Dystopian
 The ability to ‘synchronize everyday
life’ (Ling, 2001).
 ‘Once they [3G mobiles] have lost the
last image that conceptually linked
them to their original function, it is
obvious that their value will also
become more abstract and further
removed from the function for which
they were intended’ (Strocchi, 2003).
 The ‘scope for interactivity and user
customization
of
services’
is
markedly increased (Flew, 2002).
 Represented social status & selfconstruction (Poster, 2004).
 ‘longing for fulfilment in apocalypse’
(Milojevic, 2001; Inayatullah, 2001).
 Health
Issue
(Hockingand
Westerman, 2002;
Pereira and
Edwards, 2000; Kimata, 2003).

5. CASE STUDY:
THE MOBILE PHONE AS MEDIA
How mobile life impact our life
Positive view
• Deaf community
• Plant (2003)
• Geser (2003)
Negative view
• Geser (2003)
• McKean (2004)
• Rheingold (2002)
• Tremlett (2004)
• Fortunati (2000)
• Ling (2001)

6. Negative
•
Geser (2003) identifies the mobile’s capacity to ‘weaken the
control of formal institutions over their member’s behaviour’ as
they are able to interrupt or alternate their roles ‘anywhere,
anyplace’.
•
McKean (2004) speculates as to whether 3G phones will increase
the networking capabilities of criminals and paedophiles in
particular.
•
Rheingold’s (2002) ‘smart mobs’, which he defines as any group
that uses mobile communications to organize collective action.

7. Negative
•
Tremlett (2004) The 2004 Madrid train bombings were attributable to
mobile phones being used as detonators, with the retailers of one phone
in an unexploded package being arrested shortly after the event.
•
Fortunati’s (2000) concept of ‘nomadic intimacy’ expresses how the
mobile makes it possible for us to remain inserted in personal networks
while travelling, but at the cost of ‘directly experiencing everything the
social space can offer’.
•
Ling (2001) describes the disturbance of the public sphere (forced
eavesdropping) as ‘balkanisation’ of space.

8. Positive
•
The deaf community now has a level playing field with the hearing
community.
•
SMS represents the first communication technology that has
broken down the barriers between deaf and hearing individuals’.
•
Plant (2003) notes how mobiles allow for increasingly efficient
response and organization by groups to marshal political
resistance.
•
Geser (2003) …able to blend home, leisure and work more easily,

9. Examples of How Mobile Phone
Impact Our Daily Life

10. Twitter

12. Online newspaper

13. TV apps in mobile phone
BBC iplayer
Netflix

14. CONCLUSION
• Mobile phone plays major role in human
life.
• Mobile phone have both positive and
negative implications – however it
depends on the users/situation.
• Mobile phone act as a mediator that
transformed the media industry in this
era thus shifting from the traditional
media to social media and from print
industry to electronic format.

15. REFERENCES
•
E Siapera 2012 Chapter 8 Understanding New Media. Sage.
•
Gordon J., 2002 The mobile phone: an artefact of popular culture and a tool of the public sphere.
Convergence: The international journal of research into new media technologies 8 15-26
•
The Telegraph, (2012). Children-no-longer-need-facts-because-they-can-look-them-up-on-smartphoneclaim-teachers. [online] Available at:
http://www.telegraph.co.uk/education/educationnews/9186182/Children-no-longer-need-facts-becausethey-can-look-them-up-on-smartphone-claim-teachers.html [Accessed `19 October 2013].
•
The Telegraph, (2013). Budget iPhone 5 will be plastic and 'ready for China’. [online] Available at:
http://www.telegraph.co.uk/technology/apple/9833610/Budget-iPhone-5-will-be-plastic-and-ready-forChina.html [Accessed 19 October 2013].
•
The Telegraph, (2013). Fujitsu smartphone can check your pulse. [online] Available at:
http://www.telegraph.co.uk/technology/mobile-phones/9937401/Fujitsu-smartphone-can-check-yourpulse.html [Accessed 19 October 2013].
•
The Telegraph, (2010). Making a call on a mobile? Surely not. [online] Available at:
http://www.telegraph.co.uk/technology/mobile-phones/7941655/Making-a-call-on-a-mobile-Surelynot.html [Accessed 19 October 2013]
•
The Telegraph, (2013). Entrepreneurial DNA holds key to digital evolution. [online] Available at:
http://www.telegraph.co.uk/finance/comment/10374934/Entrepreneurial-DNA-holds-key-to-digitalevolution.html [Accessed 19 October 2013].