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「うぇるなび」の
マーケティング利用
新規問い合わせ時にその場で送迎計画をシュミレーション
営業活動・新規利用者の受け入れ判断が容易に
株式会社トレック
1COPYRIGHT TREK CO.,LTD. ALL RIGHTS RESERVED.
2
「うぇるなび」の機能
施設情報
利用者情報 スタッフ情報
車両情報
送迎ルート作成エンジン
送迎計画を自動作成
「うぇるなび」で可能な操作
・送迎計画を自動で立案
・要望(希望時間・同乗希望等)に沿ったプラン作成
・全利用者の位置情報や送迎ルートを地図上で確認
・各送迎車両の座席空き状況を確認
・・・など
COPYRIGHT TREK CO.,LTD. ALL RIGHTS RESERVED.
3
営業活動に利用
施設の全利用者位置を地図上で確認、
利用者の偏りが把握できる
どの地域にアプローチをすればいいか
絞り込める
COPYRIGHT TREK CO.,LTD. ALL RIGHTS RESERVED.
COPYRIGHT TREK CO.,LTD. ALL RIGHTS RESERVED. 4
利用者の受け入れ判断が容易になる
新規利用予定者情報をマスタに登録
利用予定者含めた模擬プランを作成
シミュレーション結果を即座に確認できる!
送迎プランのシミュレーションにより、受け入れ判断が容易!
(シミュレーションの流れ)
Aさんを受け入れると、
他の利用者さんの要望に
対応できなくなります。
うぇるなび
Bさんを受け入れても、
今の送迎プランに
影響はありません。
COPYRIGHT TREK CO.,LTD. ALL RIGHTS RESERVED. 5
シミュレーション例
介護施設『うぇるなびの里』に、「サトウ」さん及び「スズキ」さんから新規利用の
問い合わせがあった。
『うぇるなびの里』では受け入れにあたり、現在の送迎プランに与える影響を
考慮し、判断することにした。
なお、現施設利用者の中には、送迎に対する希望(時間の指定や同乗希望・
拒否)がある方がいるが、現時点では全ての要望に対応できている状態である。
(現利用者の要望例)
9:00~9:10に
迎えに来てほしい
仲の良い
○○さんと
一緒の車で
行きたい
気の合わない
××さんとは
一緒の車で
行きたくない!
COPYRIGHT TREK CO.,LTD. ALL RIGHTS RESERVED. 6
「サトウ」さんのシミュレーション
「サトウ」さんの情報を登録し、
送迎プランを自動作成
・・・「サトウ」さんの情報をうぇるなびに登録し、送迎プランを自動作成する
(自動作成の時間)
たとえば…
・送迎対象者:25名
・送迎車両:4台
で迎えに行く想定だ
と約10秒で作成完了
シミュレーション結果を
すぐ確認できる!
COPYRIGHT TREK CO.,LTD. ALL RIGHTS RESERVED. 7
「サトウ」さんのシミュレーション
「満足度」は利用者の
希望を計る点数。
100点なら、全ての
希望が満たされている。
・・・プラン自動作成が完了すると、「満足度」が画面に表示される
満足度が満点だから、
「サトウ」さんは受け
入れて問題なさそうね。
COPYRIGHT TREK CO.,LTD. ALL RIGHTS RESERVED. 8
「スズキ」さんのシミュレーション
・・・「スズキ」さんの情報をうぇるなびに登録し、送迎プランを自動作成する
COPYRIGHT TREK CO.,LTD. ALL RIGHTS RESERVED. 9
「スズキ」さんのシミュレーション
「スズキ」さんを受け入
れると、AA様の希望
時刻に対応できず、
満足度が下がる。
・・・プラン自動作成が完了すると、「満足度」が画面に表示される
満足度が下がるから、
この曜日に「スズキ」
さんを受け入れるの
は難しそうね…。
COPYRIGHT TREK CO.,LTD. ALL RIGHTS RESERVED. 10
「スズキ」さんのシミュレーション
水曜日なら受け入れ
ても問題なさそう。
この曜日で
提案しましょう。
・・・満足度が下がる場合でも、他の曜日ですぐにシミュレーションを行える
「スズキ」さんを
火曜日に受け入れ
るのは難しそう
水曜日で
シミュレーション
例えば
日付切替
シミュレーション結果がすぐにわかる
次の提案も
すぐに出来る

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うぇるなびのマーケティング利用について