2. GROUP E Karl Eggertsen Karen Kearsley Senta Spenninger Yuksel Ulgen
3. OLD VS. NEW RULES OF MARKETING Less targeted Laser targeted to niche markets Interruptive/Annoying Less intrusive Expensive More cost efficient Increasingly ineffective Effectively reach ideal buyers
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35. SOCIAL MEDIA OLD NEW Aim to reach a specific outcome Interacting, Sharing Saving the websites we like Share, Grade, Tag Formal Marketing Messages References, Recommendations of others
37. SOCIAL MEDIA Effective social advertising is less about attaching marketing messages to content and more about BEING the CONTENT. For more social media tools : http://www.go2web20.net/
38.
39.
40.
41.
42.
43.
44.
45.
46.
47. SEM SUMMARY “ Understand your buyers and create great, indexable Web content especially for them.” * *The New Rules of Marketing & PR, David Meerman Scott, John Wiley & Sons, Inc., Hoboken, NJ, 2007, 2009,Chapter 20: “Search Engine Marketing”, pg. 257
