Konvergensi Media

1. Yudha P Sunandar
Fakultas Ilmu Komunkasi (FIKOM)
Universitas Padjadjaran Bandung
27 Oktober 2011

2. Nama : Yudha P Sunandar
YM : yudha.spiza
Blog : myudhaps.wordpress.com
Aktivitas
 Blogger & Praktisi Citizen Journalism
 Freelance Journalist, Writer & Editor
 Asisten Manajer bidang Media Divisi Pengkajian
dan Penerbitan (DPP) Salman ITB
 Pemimpin Redaksi SalmanITB.com
 General Manager Salman Radio
 Co-Founder AgendaBandung.com
 Co-Founder Bolamu.com
 Pengurus Masyarakat Mandiri Informasi (MMI)

4. Konsep Konvergensi
• “Konvergensi Digital” merujuk pada perubahan
yang mendalam dalam struktur media karena
munculnya teknologi digital sebagai metode
dominan untuk menghadirkan (representing),
menyimpan (storing), dan mengkomunikasikan
(communicating) informasi.
• Di masa lalu, teknologi informasi dan
komunikasi tersegmentasi ke dalam ekonomi
dan sistem teknik yang terpisah dengan
kemampuan minimal untuk interoperabilitas.
The Center for Convergence and Emerging Network Tecnologies (CCENT) was born as the merger between the Center
for Emerging Network Technologies (CENT) and the Convergence Center of Syracuse University’s School of Information
Studies. The merger took place in 2009.

5. • Konvergensi Digital didefinisikan sebagai
‘beralihnya hampir semua media dan
informasi ke dalam format, penyimpanan, dan
transfer elektronik’ (Herman and McChesney,
1997:107).
• Dengan kata lain, konvergensi digital
merupakan pengembangan teknologi yang
mengurangi komunikasi ke dalam format
digital.
• Contoh informasi yang dapat
dikonvergensikan adalah suara (voice), teks,
video, gambar, dan bunyi (sound).

8. Timeline
• Narrative – antiquity • Printing - 15th c.
broadcast sound broadcast text and engraved 2D
images - woodcuts
Illustrated narrative - antiquity ( from 'unlimited' mass production
approx 20,000 BC ) broadcast 2D books, newspapers
images
ideograms, cave paintings - Printing and Photography - late 19th
hieroglyphics - Chinese script c. broadcast text and 2D images
books, newspapers using halftone
Written narrative - antiquity ( from process
approx 3,000 BC ) broadcast text
alphabets, Latin - Greek - Arabic Telegraphy - 1809
narrowcast text
Written and illustrated narrative -
Middle Ages broadcast text and hand Telephony - 1876
drawn 2D images limited mass narrowcast sound
production
illustrated manuscripts Facsimile - 1839
narrowcast text and 2D images

9. Timeline
• Radio - 1906 • Computing, Telephony and Radio -
broadcast sound mid/late 1990's
narrowcast 2D text, images and
Television - 1923 sound
broadcast sound, text and 2D images Multimedia Phase 3 - Browser
Software 2.0 and 3.0
Computing - 1970's to 1980's
broadcast text - word processing Computing, Telephony, Radio and
broadcast text and 2D images - desk Television - late 1990's
top publishing narrowcast 2D text, images, sound
broadcast text, 2D images and sound and moving images
Multimedia Phase 1 - CDROM Multimedia Phase 4 - Browser
Software 4.0
Computing and Telephony -
early/mid 1990's add...true Interactivity and Virtual
narrowcast text - eMail Reality - 2000+
narrowcast text and 2D images narrowcast VR/3D text, images,
Multimedia Phase 2 - Browser sound and moving images
Software 1.0 Multimedia Phase 5 - Browser
Software 5.0

10. Konvergensi - Mediamorfosis
• Munculnya komunikasi digital pada akhir abad 20
memungkinkan organisasi media (atau individu)
untuk mengantarkan materi teks, audio, dan
video pada koneksi kabel, wireless, atau fiber-
optic yang sama.
• Pada saat yang sama, hal ini menginspirasi
sebuah organisasi media untuk mengeksplorasi
pengiriman multimedia informasi.
• Konvervensi digital media berita ini disebut
Mediamorphosis oleh Roger Fidler pada bukunya
tahun 1997.

11. Model*
Konvergensi
Ekonomi
- Media Use
-Content
Diversity
Konvergensi Dampak
Teknologi Konververgensi - Newsroom
Practice
- Curriculum
Regulasi
DENNIS, EVERETTE E. (2003) ‘‘Prospects for a Big Idea*/is
there a future for convergence?’’,
International Journal on Media Management 5, pp. 7/11.

14. Tiras Media Cetak Turun Sejak 2004
9 big cities, all people age 10+, in %
Source : Nielsen Media Index 2004-2008
Chart Title
35
30
29
28 28
26
25 25
24 24 24 24
23 23 23 23 23
22 22 22
21
20 20 20
19
18 18 18 18
17 17 17 17 17 17 17 17 All NPP
16 16 16
15 15 15 15 15 All MGZ
13 13 All TBL
10
5
0
14

15. Penetrasi Internet di Indonesia
9 big cities, all people age 10+, in %
Source : Nielsen Media Index 2004-2008
Chart Title
16
14 14 14 14
13 13 13 13 13
12 12 12 12 12 12 12 12 12
11 11 11 11 11 11
10 10
9 9 9
8 8 8 8 8 8 CINEMA
INTERNET
6
4
2
0
04Q4 05Q1 05Q2 05Q3 05Q4 06Q1 06Q2 06Q3 06Q4 07Q1 07Q2 07Q3 07Q4 08Q1 08Q2 08Q3 15

19. Consumption of traditional media will keep declining
The time of dramatic shift is now
Tipping
Media consumption average hours per week point
100
90 Games
80
Digital radio
70
60 Mobile
Outdoor Digital TV
50
40 Cinema
30
Analogue radio
Analogue TV
20 Internet
10
Print
0
1920 1940 1960 1980 2000 2020
Source: ISOBAR, Western Europe, USA, Japan – Harley Prayudha

26. Multi-Platform • Newsroom 4.0
Newsroom • Newsroom 3.0
Audiens Multi-Product
Newsroom • Newsroom 2.0
Oriented (CrossMedia)
Product Single Product
• Newsroom 1.0
Oriented Editorial

35. Media
Journalism Sosial
ICT Media

36. Mobile Number: 081573013026
Facebook: facebook.com/yudhaps
Email: yudha.spiza@gmail.com