Animoca Brands is a $1 billion company with subsidiaries working to disrupt the $150 billion game business. Its mission is to deliver property rights for 2.7 billion gamers and enable play-to-earn economies via NFTs. It is a leader in digital decentralized assets and partners with major brands with millions of monthly active users. Animoca Brands leverages popular IPs, blockchain, and distribution platforms for digital collectibles and game publishing to gain market share. NFTs represent unique digital assets that can be traded securely on blockchain, allowing items to have value and be used across applications.

1. ABOUT ANIMOCA BRANDS
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WHO IS ANIMOCA BRANDS HIGHLIGHTS
A US$1 billion company with various subsidiaries working to disrupt
the $150 billion game business
Mission: deliver property rights for 2.7 billion gamers; create a new
asset class; enable play-to-earn economies via NFTs
Leader in the emerging market of digital decentralized assets with a
goal to drive mass adoption to blockchain
Partnered with some of the biggest brands in the world with
millions of monthly active users across all our channels
We are changing the way the world lives, works and plays
● Animoca Brands ranked in FT’s High-Growth Companies Asia-Pacific,
compiled by the Financial Times, Nikkei Asia, and Statista for 2021
● Animoca Brands ranked 5th, and its subsidiary The Sandbox ranked 13th
on the list of world’s top 50 blockchain game companies, compiled by leading
industry publication BlockchainGamer.Biz in collaboration with DAppRadar
● Animoca Brands holds investments in various top 50 blockchain game
companies. including Dapper Labs (#3), Sky Mavis (#6), WAX (#9), Experimental
(#15), Decentraland (#18), and Lucid Sight (#23)
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2. BRINGING POPULAR BRANDS TO BLOCKCHAIN
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/
Crypto mining &
NFT reward program
Marketplace for
crypto collectibles
NFT Marketplace
Subsidiary Investment
Partner/
Mutual investment
Marketplace for
digital collectibles
Dapp
Marketplace
Creative
community
Subsidiary Investment Investment
Animoca Brands and partners’ games
Third-party brands and IPs play a significant role in
mobile game revenue generation: 30% of top 100
grossing games in the US are based on third party
IPs.
30%
Animoca Brands seeks to gain market share
through leveraging well known IPs, blockchain
technology, and various distribution platforms for
digital collectibles and game publishing. We are
making next-generation, community-centric game
publishing a reality, transforming the way games
are purchased, shared and experienced.
Source: GameRefinery.com
UTILITY
BRANDS & IP DISTRIBUTION

3. First content sale for
“MotoGP™ Ignition”
Partners with Veloce.
Invested in Wilder
World and Crypto
Prophecies
Invests in
Dapper Labs
(CryptoKitties).
Partners with Atari
to make
blockchain
versions of Atari
games
Partners with The
Smurfs
Partners with Care
Bears™
Partners with MGA
Entertainment
Invests in Sky Mavis
(Axie Infinity),
OpenSea, Bitski
A BRIEF HISTORY
Partners with MotoGP™
For MotoGP™, Moto2™ and
Moto3™ licenses
2019 2020 2021
Partners with
Formula 1®
Invests in Lucid
Sight (MLB
Champions™, Star
Trek™ + CSC NFT
and Games)
Partners with ATARI
for Sandbox LAND
presale.
Expands partnership
with Atari® to include
an additional 15
classic games
Acquires nWay to
focus on branded
AAA games including
Power Rangers and
WWE
Partners with
Binance Smart
Chain and Polygon
Partners with Beast
quest and Harmony
to launch NFT sale
Launched TOWER
Token with CDH
Invests in NFTfi,
Mintable, Alien
worlds, Yield Guild
Games
GAMEE Token first
public presale.
Lympo LMT token
offering.
Atari Capsule
Collection of NFTs:
“Centipede” & “Pong”
2018
Partners with
Dapper Labs and
HTC.
Distributes
CryptoKitties
Partners with
Dapper Labs to
bring use Flow
blockchain.
Partners with
Coincheck
Acquires Pixowl, to
further develop The
Sandbox
Partners with
WAX, conducts
token swap
Partners with
Decentraland,
Harmony, OST,
Likecoin.
Investment and
Partnership with
Mind Fund and
Helix
Acquires Quidd, the
largest digital
collectible platform.
Acquires Lympo for
sports audience
Acquires Fuel
Powered founded
by Cryptokitties
co-founder
FUEL
POWERED
Partners with
Formula E and
Manchester City FC
& Melbourne FC
GAMEE
Acquires Gamee
OliveX spin-off
lists on NSX
GAMEE
WILDER WORLD

4. The cats you see on this page are from
CryptoKitties, an app by Dapper Labs that
is built on blockchain, similarly to Bitcoin
and Ethereum - but CryptoKitties uses NFTs
and is not a cryptocurrency.
NFTs allow CryptoKitties to be traded as
unique items. Ownership is tracked
securely thanks to blockchain.
NON-FUNGIBLE TOKENS (NFTs)
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Emerging segment in global game market: virtual tokens for digital scarcity, security and authenticity
ERC-20: fungible tokens. For ownership of
assets like currencies. Such tokens are
uniform and interchangeable.
ERC-721: non-fungible tokens. For ownership of
things. Such tokens are completely unique and
not interchangeable.
Token Interfaces
NFTs are not
cryptocurrencies!
Fungible Non-fungible
E.g., One US Dollar
E.g., Limited-edition postal
stamp
Interchangeable Not interchangeable
Uniform (all are the same) Distinct or unique
Divisible Indivisible

5. NFTs REPRESENT TRUE DIGITAL PROPERTY RIGHTS
TRADING and VALUE
Blockchain-based gaming platforms can provide
users with ultimate control over their digital
assets. Players can buy and sell items freely
without concern that a platform will close down
or unilaterally change the value of in-game
items.
CROSS-APPLICATION INTEROPERABILITY
Blockchain allows games to utilize shared
assets. Items, characters, and other game
elements can be used in other games that
support their use. Game items no longer have
to be confined to one narrow digital ecosystem,
but can expand beyond their original use,
thereby increasing in utility and potential value
much like free trade has done to the global
analog economy.
TRUE DIGITAL OWNERSHIP / NFTs
Blockchain allows gamers to own their digital
items, even if a game is shut down or
abandoned. On blockchain, every game item
becomes a permanent asset, allowing gamers
to decide how they want to trade, sell, or gift
their items - thereby introducing real property
rights for game items and consequently real
economic value.
SECURE and IMMUTABLE
Blockchain allows digital game items to be
easily tokenized and traded in primary and
secondary markets. Items based on scarcity and
demand usually invite fraud and theft, but these
risks are minimised because blockchain is a
secure distributed ledger with decentralized
trust not owned by any single individual or
organization.
Source: Coinspeaker.com, hackernoon.com
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6. NFTs AS A STORE OF CULTURE
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7. 7
OPEN ASSETS VIEWED IN PHYSICAL TERMS
Open digital assets can be central to the experience. For example, different services can be added to a car regardless of its manufacturer.
In this manner, the content becomes the platform.
WHAT ARE OPEN DIGITAL ASSETS UNIQUE FEATURES PLATFORMS
Open digital assets are a type of open source
assets to which users can add their own layers, e.g
their personal story.
NFTs have been growing significantly in popularity
in recent years:
● provides a certificate of authenticity.
● registered transaction on blockchain
providing permanent and transparent
records of each purchase and proof of
ownership.
Several emerging platforms including
Nifty Gateway and MakersPlace have
started providing marketplaces for
digital goods. Due to their open nature,
anyone is able to verify who owns a
specific NFT.
source: Ferrari Mythos
Change driver
Change color/ paint job
Change Seats
Change wheels

8. $100B (2020)
The gaming sector now has
2.5 billion users, and a $100
billion market for gaming
platforms and virtual worlds.
(source: L’Atelier, 2020)
explore, rate, review, vote, curate
help, share, comment, gift, greet
win, challenge, show off, compare
harass, hack, cheat, heckle, troll
BLOCKCHAIN & NFT: EVOLUTION OF GAMING X COLLECTIBLES
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Entertaining & Social
Single player → Multiplayer
Valuable Things
Evolution:
Blockchain
In the 1990s, Dr Richard Bartle outlined 4 basic types of game players. Bartle's taxonomy of
player types looks at different motivations that drive engagement on gamified systems.
As players advance in power and prestige in virtual worlds they accumulate
virtual items that are valuable to other players. Blockchain enables assets to
have real value independent of platform, and grants players property rights
over them.
"Hearts, Clubs, Diamonds, Spades: Players Who suit MUDs", Richard Bartle (1996)
KILLERS ACHIEVERS
EXPLORERS
SOCIALIZERS
TRADING
CROSS-APP
INTEROPERABILITY
TRUE DIGITAL
OWNERSHIP
SECURE &
IMMUTABLE