.

Ciências

AND ABOUT
THE WAY
YOUR USERS
FEEL YOUR MISSION

THEN SEE IF THEY
MAKE SENSE
FOR YOUR USERS

MAKE SURE
THOSE VALUES
ARE NOT THE
MOST COMMON ONES
ON YOUR MARKET.

OTHERWISE
YOU WOULD NOT
BE ON A MISSION
TO INNOVATE.

LUXURY BRANDS
ALL VALUE
BEAUTY
DO YOU VALUE
PLAYFULNESS?

GAMING BRANDS
ALL VALUE
PLAYFULNESS
DO YOU VALUE
JUSTICE?

ULTIMATELY
DO EVERYTHING
YOU CAN TO
LIVE YOUR VALUES

IS THE NEED TO
be connected
to others as part
of a bigger whole,

IS THE NEED TO
to move beyond
self-interest

Airbnb values
connections
between locals
and travelers.
Every detail in their website is
meant to make deeper connections
between guests and hosts.

Airbnb values
connections
between locals
and travelers.
.

Most hospitality competitors
value simplicity or price

IS THE NEED TO
express
personal gifts,
creativity,
nonconformity

Dove values
nonconformity
by encouraging
women to see
their differences
as beautiful

Dove values
nonconformity
by encouraging
women to see
their differences
as beautiful

Most cosmetics brands value
beauty.

IS THE NEED TO
achieve
mastery of skill
or vocation,
often through
hard work
or struggle

Nike values
hard work and
courage to go
beyond your
limits and find
your greatness

Nike values
hard work and
courage to go
beyond your
limits and find
your greatness

Most outdoor brands value
wholeness or playfulness.

IS THE NEED TO
go back to
the underlying
essence
of things

Muji values
a life made of
simple, pure,
qualitative,
basic products.

Muji values
a life made of
simple, pure,
qualitative,
basic products.

Most decoration brands
value beauty or perfection.

IS THE NEED TO
examine life
in all its
complexity
& diversity

IS THE NEED TO
seek new
experience
& overcome
prejudice

Patagonia values
adventure
& infinite
exploration

IS THE NEED TO
live by high
moral values
& see the world
ordered
by morality

Ben & Jerry's values
fair trade
with farmers

IS THE NEED TO
express reality
without distortion,
to tear down
falsehood

Tesla values
a world where
driving
doesn't mean
polluting

Tesla values
a world where
driving
doesn't mean
polluting

Most automotive competitors
value beauty or perfection.

IS THE NEED TO
experience
and create
aesthetic
pleasure

Airbnb values
the discovery
of inspiring &
unique places.

Airbnb values
the discovery
of inspiring &
unique places.

Most hospitality competitors
value simplicity or price

Uber values
uniqueness
& justice
(against the taxi lobby)

Their app and
communication
are all about making
you feel special,
unique,
above the crowd.

Their mission for a seamless
transportation system and their
fearless behavior against the
incumbent industry show Uber is
driven by a sense of justice
against corrupt systems that
maintain inefficiency.

Their products,
shops and ads
are all about making
your life more
simple and fun

They're not about being
cheap or convenient, but
about providing basic
homeware with funny
names and happy colors,
available in huge stores
very easy to navigate into.

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Mustard, as a crop, is susceptible to a variety of pests that can affect its growth and yield. Here’s a rundown of some common pests that target mustard plants: Aphids: These small, sap-sucking insects can cause significant damage by feeding on the leaves and stems. Aphids also excrete a sticky substance known as honeydew, which can lead to the growth of sooty mold on the plants. Flea Beetles: These tiny beetles jump like fleas when disturbed and chew small holes in the leaves. They are particularly damaging in the early growth stages of the plant. Cabbage Loopers: The larvae of a type of moth, these caterpillars are known for their distinctive looping movement. They chew large holes in the leaves and can defoliate plants if present in large numbers. Diamondback Moth Larvae: Another caterpillar pest, these larvae chew small holes in the leaves and can cause extensive damage, especially when infestations are heavy. Whiteflies: These are tiny, winged insects that feed on plant sap and can quickly become a problem in greenhouse or close planting conditions. Like aphids, they also secrete honeydew. Cutworms: These are the larvae of certain types of moths and are known for cutting young plants at the stem base at ground level. They are most destructive during the night. Root Maggots: The larvae of root maggot flies, these pests attack the roots of mustard plants, causing wilting and potentially killing young plants. Harlequin Bugs: These are colorful stink bugs that suck the sap from mustard plant stems and leaves, causing the leaves to become stippled, wilt, and eventually die if the infestation is severe. Mustard Sawfly: The larvae of the mustard sawfly can cause considerable defoliation, as they feed voraciously on the leaves. Clubroot: Caused by a fungus-like organism, clubroot affects the roots, causing them to swell and distort. While technically a disease, it is often associated with pest management because controlling it involves similar preventative strategies. Control Measures: Managing pests in mustard involves a combination of cultural, biological, and chemical methods. Crop rotation, resistant varieties, timely sowing, maintaining plant health, and using natural predators like ladybugs and parasitic wasps can help keep pest populations under control. Chemical pesticides should be used as a last resort due to their potential impact on the environment and non-target species.

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Context. WASP-76 b has been a recurrent subject of study since the detection of a signature in high-resolution transit spectroscopy data indicating an asymmetry between the two limbs of the planet. The existence of this asymmetric signature has been confirmed by multiple studies, but its physical origin is still under debate. In addition, it contrasts with the absence of asymmetry reported in the infrared (IR) phase curve. Aims. We provide a more comprehensive dataset of WASP-76 b with the goal of drawing a complete view of the physical processes at work in this atmosphere. In particular, we attempt to reconcile visible high-resolution transit spectroscopy data and IR broadband phase curves. Methods. We gathered 3 phase curves, 20 occultations, and 6 transits for WASP-76 b in the visible with the CHEOPS space telescope. We also report the analysis of three unpublished sectors observed by the TESS space telescope (also in the visible), which represents 34 phase curves. Results. WASP-76 b displays an occultation of 260±11 and 152±10 ppm in TESS and CHEOPS bandpasses respectively. Depending on the composition assumed for the atmosphere and the data reduction used for the IR data, we derived geometric albedo estimates that range from 0.05 ± 0.023 to 0.146 ± 0.013 and from <0.13 to 0.189 ± 0.017 in the CHEOPS and TESS bandpasses, respectively. As expected from the IR phase curves, a low-order model of the phase curves does not yield any detectable asymmetry in the visible either. However, an empirical model allowing for sharper phase curve variations offers a hint of a flux excess before the occultation, with an amplitude of ∼40 ppm, an orbital offset of ∼−30◦ , and a width of ∼20◦ . We also constrained the orbital eccentricity of WASP-76 b to a value lower than 0.0067, with a 99.7% confidence level. This result contradicts earlier proposed scenarios aimed at explaining the asymmetry observed in high-resolution transit spectroscopy. Conclusions. In light of these findings, we hypothesise that WASP-76 b could have night-side clouds that extend predominantly towards its eastern limb. At this limb, the clouds would be associated with spherical droplets or spherically shaped aerosols of an unknown species, which would be responsible for a glory effect in the visible phase curves.

Asymmetry in the atmosphere of the ultra-hot Jupiter WASP-76 b

Past civilisations have nurtured small populations of those trying to understand and manipulate nature to some advantage in materials, tools, weapons, food, and wealth. However, they never formed communities and lacked the means of recording, communicating, and sharing successes and failures. They also lacked a common framework/philosophy to qualify them as scientists, but that all began to change in the 16th Century. In this lecture we consider the progression to a philosophy of science, and the underlying principles and assumptions that now guide scientific inquiry.We also examines the nature of scientific knowledge, the methods of acquisition, evolution, and significance over past centuries, and reflect on the value to society. In the struggle to solve problems, deliver understanding, and reveal the truth about our universe, science had to suffer and survive: ignorance, bigotry, established superstitions, and the ‘diktats’ of religions and politics, and latterly, falling education standards mired by social media. We chart that ‘scientific’ journey emphasising the importance of observation, experimentation, and the search for universal laws. Ultimately, this essentially Aristotelian perspective was challenged and overtaken by the rise of empiricism, which emphasised the importance of sensory experience and the limitations of human knowledge. Science continues to evolve and provide us with the best truths attainable with our leading edge technologies of observation and experimentation. Today, it stands as the greatest and richest contributor to human knowledge, understanding, progress, and wellbeing. In turn, debates and controversies are ongoing, shaping the field and philosophy which remains essential for understanding the nature of scientific knowledge and the models it creates. But unlike any belief system, the answers and models furnishers by science are not certain and invariant, they tend to be stochastic and incomplete - ‘the best we can do’ at a given time.

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Areesha Ahmad

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Understanding circumstellar disks is of prime importance in astrophysics, however, their birth process remains poorly constrained due to observational and numerical challenges. Recent numerical works have shown that the small-scale physics, often wrapped into a sub-grid model, play a crucial role in disk formation and evolution. This calls for a combined approach in which both the protostar and circumstellar disk are studied in concert. Aims. We aim to elucidate the small scale physics and constrain sub-grid parameters commonly chosen in the literature by resolving the star-disk interaction. Methods. We carry out a set of very high resolution 3D radiative-hydrodynamics simulations that self-consistently describe the collapse of a turbulent dense molecular cloud core to stellar densities. We study the birth of the protostar, the circumstellar disk, and its early evolution (< 6 yr after protostellar formation). Results. Following the second gravitational collapse, the nascent protostar quickly reaches breakup velocity and sheds its surface material, thus forming a hot (∼ 103 K), dense, and highly flared circumstellar disk. The protostar is embedded within the disk, such that material can flow without crossing any shock fronts. The circumstellar disk mass quickly exceeds that of the protostar, and its kinematics are dominated by self-gravity. Accretion onto the disk is highly anisotropic, and accretion onto the protostar mainly occurs through material that slides on the disk surface. The polar mass flux is negligible in comparison. The radiative behavior also displays a strong anisotropy, as the polar accretion shock is shown to be supercritical whereas its equatorial counterpart is subcritical. We also f ind a remarkable convergence of our results with respect to initial conditions. Conclusions. These results reveal the structure and kinematics in the smallest spatial scales relevant to protostellar and circumstellar disk evolution. They can be used to describe accretion onto regions commonly described by sub-grid models in simulations studying larger scale physics.

Formation of low mass protostars and their circumstellar disks