www.yozzo.com Thailand Mobile Market information
2013 Version 1.00 | 5. July 2013

Thailand Demographic Source: Worldbank |
Gini Population: 67,373,000 (est. 2012) Growth rate: 1.4% Capitol: Bangkok: 9,300,000 (est. 2012) Urban: 31% Rural: 69% Gini Index: Although Bangkok and its surrounding areas play a dominant role in the economy; the Gini Index shows that Thailand has a relatively equal income distribution, greater than that of Malaysia or the Philippines and slightly less than Singapore’s.

Year Total Post-Paid Pre-Paid Subscribers
Growth Subscribers Growth Subscribers Growth 2008 61,837,164 N/A 6,481,372 N/A 55,355,792 N/A 2009 65,952,313 6.7% 7,050,943 8.8% 58,901,370 6.4% 2010 71,726,300 8.8% 7,256,473 2.9% 64,469,827 9.5% 2011 77,449,466 8.0% 7,938,934 9.4% 69,510,532 7.8% 2012 84,001,947 8.5% 9,782,683 23.2% 74,219,264 6.8% 2013 87,445,730 4.1% 10,937,063 11.8% 76,508,667 3.1% Thailand’s Mobile Subscriber Growth: 2008 - Q1 2013 Source: NBTC, Thailand, June 25, 2013

2008 2009 2010 2011 2012
2013 0 10,000,000 20,000,000 30,000,000 40,000,000 50,000,000 60,000,000 70,000,000 80,000,000 90,000,000 100,000,000 Post-Paid Pre-Paid Total Thailand’s Mobile Subscriber Growth table: 2008 - Q1 2013 Source: NBTC, Thailand, June 25, 2013

Year Total Post-Paid Pre-Paid 2008
93.01% 9.75% 83.26% 2009 98.58% 10.54% 88.04% 2010 106.56% 10.78% 95.78% 2011 114.58% 11.74% 102.83% 2012 123.69% 14.41% 109.29% Q1/2013 128.77% 16.10% 112.66% Thailand’s Mobile Penetration: 2008 - Q1 2013 Source: NBTC, Thailand, June 25, 2013

67.2% 65.2% 64.2% 63.3% 19.0%
20.8% 22.5% 24.0% 13.6% 14.0% 13.3% 12.7% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Q4 2011 Q1 2012 Q2 2012 Q3 2012 Voice Non-Voice Other Mobile Service Usage: Q4 2011 – Q3 2012 Source: NBTC, Thailand

42,85% 28,71% 27,09% 0,90% 0,45%
Mobile Operator Market Shares: Q1 2013 Source: ITU | NBTC | Yozzo.com | National Statistical Office of Thailand

AIS Highlights from Q4 2012
Source: AIS Q4 2012 Postpaid Prepaid Total Subscribers 3,683,300 32,060,400 35,743,700 Net additions 137,000 282,800 419,800 Churn 1.5% 4.3% 4.0% ARPU 682 THB 219 THB *267 THB MOU 538 330 351

DTAC Highlights from Q1 2013
Source: dtac Q1 2013 Postpaid Prepaid Total Q1 2013 3,021,714 23,586,844 26,608,558 Net Additions 205,762 84,537 290,299 ARPU in THB 727 201 258

Blended ARPU (average revenue per
user) Source: ITU | NBTC | National Statistical Office of Thailand 207 THB (~$7.13)

60 percent of Thai internet
users use a mobile device to access the web Only 6 million of the 22 million Thai households own computers Mobile Internet usage in Thailand Source: Yozzo.com | National Statistical Office of Thailand

Time spent on the internet
via mobile phones accounted for 49 percent of all media use, edging out time spent watching TV at 36 percent 49% 36% Mobile Internet usage in Thailand – Media Source: Nielsen Thailand Study 2013

72% of Thailand’s mobile users
are below the age of 24 72% 28% Below the age of 24-years Above the age of 24-years Thailand’s Mobile users age pattern Source: Yozzo.com | National Statistical Office of Thailand

1011010101101 0101101111011 10011011011000 Average mobile
data consumption in Thailand is 2 GB per/month for mobile video users Thailand’s Mobile users consumption Source: International Telecommunication Union (ITU) 2GB

Over 2.87 million smartphones sold
in the first four months of 2013 Mobile Devices Source: GfK Thailand 2.87 million

Yozzo is a experienced Telecom
Consulting firm, specializing in Information and Communications Technology (ICT). What we do We assist public and private sector clients in their decision making through market insights, experience and technical skills. Our clients includes: Governments, Telecom Regulators, Telecom operators, MVNO’s, Mobile device manufacturers, Retailers, Software & Service providers, Media and Broadcasting companies. How we do it We approach consultancy engagements from a commercial perspective, with the aim of adding significant value to your business by identifying and pursuing: growth opportunities, create products, services, and businesses that improve the efficiency, productivity, and profitability of your business. About the author

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