1. Connecting
PR + UX
Stefanie Moore
Kent State University
@stefmoore

2. “User experience is a person's perceptions
and responses that result from the use or
anticipated use of a product, system or
service.” – ISO 9241-210
“Public relations is a strategic communication
process that builds mutually beneficial
relationships between organizations and their
publics.” – PRSA
Image: http://robinandjudy.com

3. Adding UXD to PR
• Research and understand
your users or audience
• Create compelling
content that engages
• Focus on experience
across platforms
Image by Mishal J. Al-Sabah

4. WIIFM?
Image source: http://www.my-creativeteam.com/

5. Source: http://www.useit.com/alertbox/user-research-methods.html

6. Personas
Image: blog.fuzzymath.com

7. Image source: http://coherecommunity.com/blog/story-telling-an-easy-way-to-build-community

8. “People spread emotion.
People spread awesome.”
- Unmarketing, Scott Stratten

9. Facebook
Frictionless sharing
– Pinterest – Pinned
– Spotify – Listened
– Hulu – Watched
– Washington Post Reader – Read
What verb will your organization/brand tap into?

10. Now, the medium is not only the
message, the medium is the experience.
- Brian Solis, Altimeter Group
Image source: http://www.intomobile.com