(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study
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Bike to work one of the most influential youth community in Indonesia. Understand their basic process here.
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(youthlab indo) Dissemination of Bike to Work:Indonesian youth marketing case study
- 1. Photo courtesy of:http://gresnews.com/ch/TopStories/cl/Ride/id/1237933 Dissemination of Featuring exclusive chat with Toto Sugito (founder of Bike To Work) Youth Marketing Case Study By Youth Laboratory Indonesia 1 www.enterthelab.com
- 2. www.enterthelab.com 2 Innovators as Disseminators It started with a few mountain bike lovers who swore to do something about the city traffic through cycling. So they began their 1st campaign with a cycling convoy ride off office hours around the central business center of Jakarta. They get people’s awareness right away, but most of the by standers were skeptical.They said: “Those guys are nuts riding along with cars”
- 3. www.enterthelab.com 3 Meet Mr Toto Sugito The nutty professor behind ‘Bike to Work/BTW’ project “In 2004 we only have 150 members, now we have representative in 32 province all over Indonesia, more than 800 cities with 30,000 members”
- 4. www.enterthelab.com 4 Photo courtesy of:http://wisatajiwa.wordpress.com/category/indonesia-tercinta/ “We want to socialize that through cycling, we could break the social gap between the poor and the rich, the young and the old” -Toto Sugito-
- 5. www.enterthelab.com 5 “Cyclist population will increase in 2011!” Toto Sugito
- 6. www.enterthelab.com 6 Photo courtesy of: http://jokoradityo.wordpress.com/tag/bike-to-work/ “We communicate with bike to work communities all over Indonesia through e-mail, next through sms blast” Toto Sugito
- 7. www.enterthelab.com 7 “whatever the trends , whether it’s fixie or folding bike, we gotta support them (youth). Make them feel proud of what they do with their hobbies” Toto Sugito
- 8. www.enterthelab.com 8 “(On fix gear hype) It’s simple, fashionable, and not that expensive” Toto Sugito
- 9. Catch all our Youth Trends Report out January 2011 Indonesian Youthniverse 3/3 series: 1/3 Indonesian Mobile Trends 2/3 Indonesian Auto Trends 3/3 Female-Millennial Moms Trends Visit our web for more info www.enterthelab.com Or contact: Muhammad Faisal Faisal_sii@yahoo.com Tara Talita Tara.talita@gmail.com The first repository of Indonesian youth culture & behavioral insights Youth Laboratory Indonesia www.enterthelab.com