1. Entreprises and Skills for the Future
Diem Ho
Member of the IBM Academy of Technology
23-24 October 2009, Warsaw
Higher Education Reform in Europe
Seminar for Bologna and Higher Education Reform Experts
diem_ho@fr.ibm.com
IBM EMEA University Relations © 2002 IBM Corporation

2. Something meaningful is happening…
•The world is
flatter
•The world is The world is more
smaller interconnected,
instrumented and
intelligent.
•The world is
getting smarter because it can.
because it must.
because we want it to
a smarter planet
a service-oriented economy
2 © 2009 IBM Corporation

3. The needed skills are changing…
IT Jobs that have been most affected Demand is rising for new IT jobs in
by Global resourcing areas
• Application Development • Business Analysis
• Application Maintenance • Security Analysis
• Packaged Application Tools • Vendor Management
• Transcription Services • Service Management
• Contract and Call-Center Staff • System Integration
• Specialized Business Process Outsourcing • Data Mining
Services • Business Intelligence
• Database Administration
• Network Engineering
• Network Architecture
Value of education is crucial during times of change
Challenges & opportunities of innovation reside at the intersection of
business and technology (need for T-Shaped professionals)
Curricula must transform to reflect the realities of today and tomorrow
3 © 2009 IBM Corporation

4. Skills required
Skills for Creating Values
4 © 2009 IBM Corporation

5. Value Creation
How to do it?
- through Innovation
to do things better:
- more efficient in processes
- more relevant in contents
- more effective in outcomes
Smarter Planet
Need Market Valued Skills
5 © 2009 IBM Corporation

6. Knowledge Cycle and Innovation
The Role of Higher Education
Knowledge Cycle
New Technologies /
Knowledge
Disseminating Acquire
Creating
Create
knowledge Assimilate Discover
new knowledge
Understand
business Develop values
challenges
Innovations
Society/Businesses
Application of knowledge
“Business schools need to have a two-track faculty, with the second track being a clinical faculty, that is, ...those
who would bring into the classroom the world of practice and experience”. JEFFREY E. GARTEN (former YSM dean)
6 © 2009 IBM Corporation

7. Market Valued Skills Opportunities in 2009
Potential - Longer Term Outlook Areas (2009 through 2014)
Operating Systems Networking and
Application Internetworking
SOA Network Systems
Systems Software Security
Security
Software Engineer Antivirus Protection
Wireless/Mobile
Identity Management
RFID
Services
Web/eCommerce Change Management
Service Management (ITIL)
Web Services Risk Management
Vendor Management
Enterprise Application
Suites
Database
Systems Analyst Database Administrator
Security
Business Intelligence
Disaster Recovery Project Management
Project Management Data Management
7 © 2009 IBM Corporation

8. Value Creation
SHAREHOLDER´S
VALUE Ultimate Objective
PRODUCTIVI
REVENUE
MARKET
PROFIT
SHARE
Fundamental Indicators
TY
(KPIs)
MARKET
SINGULARITY
PRODUCTS & Business
CUSTOMER OPERATIONS
INTIMACY
SERVICES
EXCELLENCE Expectation
LEADERSHIP
REGULATION COMPLIANCE Government
SOCIAL RESPONSIBILITIES /Society
Expectation
Cost Quality Utility Perception
8 © 2009 IBM Corporation

9. Service Innovation: Value Creation Matrix
Value Market Revenue Profit Productivity
Challenges Share /Utility
Customers Mass Customization
roducts & Services
Facilitation, Simplification, Integration,
Standardization, Differentiation
Market & Competitors
Globalization, Market Singularization
Operations/
Optimization, Automation, Integration,
rocesses/ Resources
Securitization
Governance & Regulation Compliance Optimization
Business Integrity
9 © 2009 IBM Corporation

10. Examples of Skills Required •Leadership
•Entrepreneurship
or Service Science •Strategy
MARKET & •Critical Thinking/Analysis
COMPETITORS
•Macroeconomics
PRODUCTS &
SERVICES OPERATIONS/PROCESSES/RESOURCES CUSTOMERS
•Infrastructure •Processes
•BI/Data warehousing •BI//Data warehousing
-IT Architecture - e-Commerce
•Product/Service Management •Behaviour Science
-IT for Services - SOA/BPM/ERP/ISC
•Product/Service Marketing •Business Analytics
-IT Management - Quality Management
•R&D Management •Optimization
•Project Mgt/Consultancy•Human Capacity Mgt
•Microeconomics •CRM, Marketing
•Financial Management •Knowledge Mgt
•Pricing •Sales
•Innovation •Innovation
GOVERNANCE
BUSINESS INTEGRITY
•Social Responsibilities •Business Law/Reg. Compliances ERP: Enterprise Resource Plann
Business Intelligence
A: Service Oriented Architecture •Ethics and Values •IT based Risk Management ISC: Integrated Supply Chain
10 © 2009 IBM Corporation

11. Top Solutions for New Intelligence for Smarter Planet
Information on Demand
Information Information Agenda Academic Initiative
Management Information Infrastructure Related New Intelligence Courseware
Business Intelligence •Designing SOA Solutions with the IBM SOA Foundation
Business Event Processing •Information Management Basics
Predictive Analytics Solutions •Architecting the Data Warehouse
Capability Telelogic and Cognos •Relational Database Design
•Changing Business with Data Insight
•IBM Informix Dynamic Server Administration
Industry Specific Assets (IA, MRO, •SQL & Database basics
Telelogic) •Teaching Business Process Management with Innov8
Engaging the CRM, SCM and HR Transformation •Teaching Business Process Modeling
Value Chain Sensor and Actuator •Introduction to IBM DB2
Information Integration •Advanced Data Warehouse Workshop: Multi-Dimensional
Modeling
•DB2 for z/OS Fundamentals
Business Optimization Solutions
•DB2 Family Fundamentals
Business Process Management
•DB2 SQL Workshop
Smart SOA
Business Information On Demand, Information Agenda
•Designing SOA Solutions with the IBM SOA Foundation
•Getting Started with SOA
Optimization Information Infrastructure SW and Services •Implementation Technologies for Service Oriented Designs
•The Value of Service Oriented Architecture
•IBM WebSphere Business Modeler- Process Simulation and
Analysis
11 © 2009 IBM Corporation

12. Top Solutions for Smart Work for Smarter Planet
Industry business solutions and Industry frameworks Academic Initiative
Agile Business Business Model Innovation services (CBMSOMA) Related Smart Work Courseware
Model SOA strategy services
Smart SOA INsight series
Collaboration software and services •Designing SOA Solutions with the IBM SOA Foundation
RFID, sensors, actuators, consulting services •Assessment Assets for Service Oriented Architecture (SW707)
Web 2.0 products and service •Developing Applications with a Service-Oriented Architecture
Consulting services for CRM and SCM
•Getting Started with SOA
Connected Collaborative Software Development
•Implementation Technologies for Service Oriented Designs
Customers WebSphere Commerce
Mobility & Contact Center Solutions •Service Oriented Architecture Design Patterns
•The Value of Service Oriented Architecture
•Fundamentals of IBM Lotus Domino 8 Application Development
•Using IBM Lotus Notes 8 Mail, Calendar, and Contacts
Key Agility Indicators •IBM WebSphere Portal v6.0: Administration 1&2
BPM Suite and consulting services
•IBM WebSphere Business Modeler- Process Simulation and
WebSphere Business Events
Dynamic Business Component Business Modeling services – (KAIs) Analysis
Processes Enterprise Architecture products and services •IBM WebSphere Enterprise Service Bus Implementing an ESB
•Using IBM WebSphere Business Modeler, Monitor and Process
Server for BPM
•IBM WebSphere Commerce V6.0 Hands-on Training for
Smart SOA and SOA solution services Developers
Application Infrastructure
•Programming XML with Java 1.4
Smart SOA Connectivity and Integration
SOA Sandbox •Teaching Business Process Management with Innov8
•Developing Supply Chains to support Service Operations
•Introduction to XML and Related Technologies
12 •Teaching Business Process Modeling © 2009 IBM Corporation

13. Top Solutions for Dynamic Infrastructure for Smarter
Planet
Academic Initiative:
Related Dynamic Infrastructure Courseware
Reduce Cloud Computing
Cost
Virtualization •Foundations in IT Services I and II
•IBM Tivoli Netcool/Proviso 4.4.3 System Administration and
Energy Efficiency Maintenance
•IBM Tivoli Asset Management for IT 7.1 Implementation
•IBM Tivoli Access Manager for Enterprise Single Sign-On Workshop
Information Infrastructure •IBM Tivoli Business Services Manager 4.1 for Implementers
•IBM Tivoli Composite Appl. Mgr for RTT 6.1 - Install Monitor Deploy
•IBM Tivoli Composite Application Manager for Response Time 6.2
Improve Service Management Implement and Admin Workshop
•IBM Tivoli Federated Identity Manager 6.1 - Deployment and
Service Asset Management Administration
•IBM Tivoli Monitoring 6.2 for Implementers
•IBM Tivoli Netcool/Impact 4.0 - Administration and Implementation
Security Management •IBM Tivoli Netcool/OMNIbus 7.1 - User
•IBM Tivoli Netcool/Realtime Active Dashboards 3.0 Fundamentals
•IBM Tivoli Network Performance Reporting 3.X User
Business Resiliency •IBM Tivoli Provisioning Manager 5.1 - Operations Management
Workshop
Express Mid-Market •Service Desk Management Using IBM Maximo 6 for IT
Manage •Work Management in IBM Maximo 6 for Enterprise Asset
Management
Risk Offerings •An Introduction to the Mainframe - Large Scale Commercial
Computing
•An Introduction to the Mainframe - z/OS Basics
Strategic Outsourcing •Linux on System z
•Teaching Enterprise Systems
13 © 2009 IBM Corporation

14. Top Solutions for Green and Beyond for Smarter Plane
Data Center Assessment and Design
Academic Initiative:
Finding the Services
Related Green and Beyond Courseware &
Green IT
Value in Green Software for a Greener World
Assets
Intelligent Utility Network and Metering •An Introduction to Large Scale Commercial Computing
•An Introduction to the Mainframe - Networking
Intelligent Transportation •An Introduction to the Mainframe - z/OS Basics
Consumer Driven Supply Chain
•IBM’s Software for Greener World
Smart Systems Intelligent Oilfields, Manufacturing •Lotus Quickr 8.1
Productivity •IBM Content Collector, Filenet
•Information Agenda for Energy & Utilities
•IBM Tivoli Usage and Accounting Manager, IBM Tivoli
Monitoring for Energy Management Accounting
•Rational Test Lab Manager Managing
•Lotus Notes, Domino 8.5
CSR and Sustainability •SmartSOA Sandbox Accelerating
Carbon Management •IBM FileNet Business Process Manager,
Societal Shifts Reputation Management Services •IBM FileNet Content Manager
•Lotus Forms & Lotus Forms Turbo
and Corporate Ethical Supply Chain Monitoring •Telelogic System Architect
Social
Responsibility
http://www.ibm.com/academicinitiat
14 © 2009 IBM Corporation

15. So how do we develop skills and competences in this
new world era?
Market singularity
•Specialization
Delivery and Pedagogy Excellence
•Infrastructure: Cloud computing
•computing on demand,
Quality Leadership Learner Centricity
applications on demand
Product: Contents •Relevance
•bandwidth, jitter, reliability,
Service: Faculty availability •Impact
•Tools:
• ubiquitous, participatory,
collaboratory
Governance Challenges
•Accreditation
•Certifications
15 © 2009 IBM Corporation

16. Skill Development
What does IBM do to contribute and to help
in developing the skills for the 21st century?
https://www.ibm.com/developerworks/university/
16 © 2009 IBM Corporation

17. Global University Programs - Today
Four Pillars Programs & Initiatives
Talent - Research Shared University Research Awards (SUR)
Collaboration in areas of mutual Faculty Awards
nterest & value Open Collaborative Research Awards (OCR)
Centers for Advanced Study (CAS)
World Community Grid (with CC&CA)
Talent - Skills Academic Initiative Program (led by SWG)
Building the pipeline SSME/Smarter Planet Skills for 21st Century
LA Grid Initiative (Hispanic Focus)
Student Contests / Competitions (e.g., ACM)
Innovation Centers and Developer Relations
Volunteerism/Corp Citizenship (with CC&CA)
Talent - Recruiting PhD Fellowship Program
Acquiring top talent Global Recruitment Campaign
Global University Sourcing
Extreme Blue Internship Program
nfrastructure Projects Partnership Executive Program (PEP)
Value creation, sales, and revenue Client Executives S&D
generation Public Private Partnerships in Research
Industry-Academic IP Collaboration
17 © 2009 IBM Corporation

18. The IBM Academic Initiative
Our goal: Skills for the 21st Century
Our mission
Partnering with schools, colleges and universities to drive open standards,
open sources and IBM technology
Better educate millions of students for a more competitive IT workforce
Our offerings
No Charge access to IBM technology & tools
Course materials and curriculum
Education: faculty, IT staff and students
Certifications and Qualifications
Over the past year we have worked with thousands of faculty members and
institutions, teaching over 8,000 courses to over 800,000 students worldwide
supported by thousands of IBM volunteers
http://www.ibm.com/developerworks/university/academicinitiative
18 © 2009 IBM Corporation

19. Shared University Research
Collaboration with IBM Universität Karlsruhe
Universität Stuttgart
PhD Fellowships Meraka Institute, SA
New University of Lisbon
Ecole polytechnique fédérale de Lausanne Universidad Carlos III de Madrid
University of Oxford University of Toulouse 3
University Carlos III, Madrid University Polytechnic of Turino
University of Bristol Koc University, Turkey
Technical University of Munich University Polytechnic of Timisoara
University of Karlsruhe Ozyegin University, Turkey
University Politehnica of Bucharest
Technion Institute of Technology
National and Kapodistrian University of Athens Faculty Awards
Catholic University of Louvain •Technical University of Cluj Napoca
Politecnico di Milano Cambridge
Moscow State Institute of Electronics and Mathema
Makerere University, Uganda
Erasmus University of Rotterdam
University Polytechnic of Bucharest
University of Stuttgart
Royal lnstitute of Technology, Stockholm
Bocconi. Italy
University of Economics, Prague
Technical University of Budapest
Istanbul Bilgi, Bilkent, Koc, METU, Ozyegin
tps://www.ibm.com/developerworks/university/research/index.html
19 © 2009 IBM Corporation

20. IBM-University Collaborations
Internship current situations
•Croatia, Slovenia and Bulgaria have internships within the respective brands and are handled
'ad-hoc ' with HR support, fulfilling the business demand 'on demand'
•Serbia, started last year.
•Turkey and Romania: regular programs
Certifications/Qualifications
•Recently for Bulgaria: Sofia University, Varna Free University, University of Ruse, Technical
University of Sofia. Serbia: Belgrade University, Singidunum University. Croatia: Faculty of
Humanities and Social Sciences, Faculty of Computing and Engineering, Faculty of
Organization and Informatics, Academy for applied computing, Faculty for traffic sciences,
Turkey: Bahcesehir University, Baskent University, and Dokuz Eylul University
Recent University-IBM Partnerships
Serbia: Institute of Physics Belgrade, Faculty of Mathematics – University of Belgrade, Faculty
of Informatics and Management – Singidunum University, Romania: Transylvania University of
Brasov, Academy of Economic Studies (ASE), TU in Cluj-Napoca, Politehnica University of
Timisoara, Croatia: Computer College, Slovenia: Maribor, Poland: the Wroclaw Research
Center, Poznan Technical University, Czech Rep: Faculty of Informatics Masaryk University
20 © 2009 IBM Corporation

21. Bulgaria – A Government-University-IBM Collaboration
Our University Goals Market Leveraged Partnerships Collaborative
Opportunity Innovation
(Sales)
Research Government
Skills Recruiting Corporate Academia
BM and Bulgarian Government in Partnership in Nanoscience
BM Helps Create First Nanotechnology Center in Central and Eastern Europe
SOFIA, Bulgaria - 22 May 2009: IBM (NYSE: IBM) and the Bulgarian government today officially announced
heir cooperation in the area of nanoscience and a deal for IBM to support the creation of what will be the first
Bulgarian nanotechnology center.
The General Framework Agreement signed today defines the scope of cooperation between IBM and the
Bulgarian government and ways to encourage industry, universities and the Bulgarian Academy of Science to
work together in the emerging field of nanoscience. The government’s three-year program is aimed at creating
ifferent nanoproducts, micromachines and microsystems. http://www-03.ibm.com/press/us/en/pressrelease/27571.wss
21 © 2009 IBM Corporation

22. IBM helps to make the planet smarter
Academic Initiative helps develop skills for a smarter planet
Skills to develop flexible and
dynamic processes modeled
for the new way people buy, live
& work.
Skills to take Smart Work
Skills to reduce energy costs
advantage of the
drive greater efficiencies,
wealth of information
respond more quickly by takin
available in real time New Green &
action now on energy, the
from a multitude of Intelligence Beyond environment, and sustainabilit
sources to make more
and develop new portfolio of
intelligent choices.
Dynamic green services and products.
Infrastructure
Skills to create intelligent
infrastructure that drives down cost,
is secure, and is just as dynamic as
today’s business climate
22 © 2009 IBM Corporation

23. Value Creation in Higher Education
Knowledge Cycle Student Perspectives:
culty perspectives: • Hitting the ground running
Standing out among the New Technologies •Employability
out -standings / Knowledge •Knowledge
•Patents •Experiences
•Publications Acquire •Insight
Create
Pushing the frontier of Discover •Project based
nnovation and relevancy Assimila approach
te
•Government/industry • Preparing for innovation
Partnership •Versatility: wider spectr
Understand
- practicality business Develop values •Major
challenges
- alignment with Innovations •Minor
government/industry • Expecting the unexpected
strategic objectives •Adaptability
Society/Businesses
Committing to change •Methodology
•Continual learning Multi-disciplined and Collaborative •Framework
•Better student pre-university orientation: common trans-disciplined 1st year courses
•Quarter system
•Two year program (like foundation degree, UK; or DUT, France)
23 © 2009 IBM Corporation

24. Skills by Training
Knowledge Cycle Adult Learning
• Incentives for employers
New Technologies
•Tax credit Internship
/ Knowledge
• Quality assurance
•Certification • Internalization
Acquire •Promote programs l
Create •Accreditation
Assimilate
Discover • Market valued skills Erasmus
•Alignment with job’s • Duration
market •Sufficient time to
• Meeting expectation create values for
Understand
business
students and employ
Develop values •Well defined learning
challenges
outcomes • Program design
Innovations
•Clearly identified sk
Society/Businesses acquired
• Government contributio
•Cost sharing or tax
Multi-disciplined and Collaborative credit
• University-Industry
partnership
24 © 2009 IBM Corporation

25. Skills for Innovation
Knowledge Cycle
Professional Perspectives:
New Technologies
/ Knowledge •Challenging the
Conventional Wisdom
Acquire Create •That’s it?
Discover •Creativity
Assimilate
•Can I do better?
Understand
•Passion
business Develop values
challenges •Am I excited?
Innovations
•Perseverance
Society/Businesses
•Yes, I can!
Multi-disciplined and Collaborative
25 © 2009 IBM Corporation

26. Conclusions: to meet the challenges of Skills for the futu
Higher Education Reform for
Market Valued Skills for the 21st Century
Innovation for the Economy
through
Service Science/Smarter Planet in our Universit
Curricula
Quality assurance
Value Creation by focussing on society’s needs
(client/learner centricity, private public
partnership)
26 © 2009 IBM Corporation

27. 27 © 2009 IBM Corporation

28. About the speaker: Dr Diem Ho is Manager of University Relations for IBM Europe, Middle East and
Africa (EMEA).
His mission is to build and manage relationships of mutual value for IBM and the academic community.
Diem’s past research interests covered many disciplines in Science, Technology and
Finance/Economics. He has published widely in physics, mathematics, image processing, remote
sensing, engineering, optimization and finance.
He recently co-edited/authored a special issue of the Computational Economics on Stochastic Process
and Data Analysis published by Springer.
In recent years, he has lectured intensively on Higher Education Reform and is a member of the peer
review teams for the EFMD-EQUIS and EPAS accreditation programs and a member of the EPAS
committee.
He is an associate editor of the journal of Computational Economics and is a member of the IBM
Academy of Technology.
Before assuming his current position, he was an EMEA practice leader with the IBM Management
Technologies Consulting Group, specializing in using Technologies to address Business Challenges in
Banking and Finance sector.
Before joining IBM, Diem was a university professor and he continues to supervise PhD thesis to-date.
Diem obtained two Master degrees and a PhD in Magnetospheric Physics at Stanford University,
California.
28 © 2009 IBM Corporation