Seminar held on May 30 at PC hotel Karachi... Organized by Tie Karachi.... loved it so sharing it with you. Atif Farooqui - Currently working as Manager Trade Marketing at Continental Biscuits, Atif brings with him an experience of 9 years in the field of branding and trade marketing! Babar Khan - Worked as a National Creative Director at Manhattan Leo Burnett, Babar brings along experience of 20 years in the field of advertising and branding! Rizwan Ahmed - Rizwan Ahmed is Brand Manager, Unilever, he has an experience of 4 years in the field of branding! Sajid Mehmood- From Jorriya Bazaar to styling hair of high-profile personalities like Imran Khan, Shahid Khan Afridi, Atif Aslam, Iman Ali!

1. Fuel up Passion for your Brand
Initiative by
www.karachi.tie.org

2. Fuel up Passion for your Brand
Speakers:
Atif Farooqui - Currently working as Manager Trade Marketing at Continental
Biscuits, Atif brings with him an experience of 9 years in the field of branding
and trade marketing!
Babar Khan - Worked as a National Creative Director at Manhattan Leo Burnett,
Babar brings along experience of 20 years in the field of advertising and
branding!
Rizwan Ahmed - Rizwan Ahmed is Brand Manager, Unilever, he has an
experience of 4 years in the field of branding!
Sajid Mehmood- From Jorriya Bazaar to styling hair of high-profile personalities
like Imran Khan, Shahid Khan Afridi, Atif Aslam, Iman Ali!
www.karachi.tie.org

3. Fuel up Passion for your Brand
Atif Farooqui (Continental Biscuits)
Here Atif Farooqui spoke on similarities on Humans Vs Brands.
Human Brand
1) Humans are Born Brands are also Born
2) Humans Grow Brands Grow
3) Humans get sick Brands get sick
4) Human needs a Doctor Brands need Money
www.karachi.tie.org

4. Fuel up Passion for your Brand
What is a Brand?
“A Brand is a singular idea or concept that you
can own inside mind of prospect.”
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5. Fuel up Passion for your Brand
What is a Brand?
Babar Khan presented his definition of Brand:
“Creating unique theme in the minds of
Consumers mind.”
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6. Fuel up Passion for your Brand
What makes your Brand stand out?
Babar Khan emphasized that single most important
question that drives consumer towards a particular
brand is:
How do I feel + think about this Brand
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7. Fuel up Passion for your Brand
Love your Brand…..
• Babar Khan further emphasized that most important
part in branding is to love your product.
• If you Love your product people might give it a try.
“ Brands are built on what people are saying about you,
not what you're saying about yourself. ” Guy Kawasaki
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8. Fuel up Passion for your Brand
Become a “Goto” place…..
 How does eating a McDonalds burger make you feel?
 How does shopping at Cotton n Cotton make you feel?
In this Baber Khan made the following points:
 Be so good at whatever you do that they can’t ignore you.
 Leave a great impression on your consumer.
 Try hard to get Word of Mouth from your loyal consumer.
 Make your consumer feel wow with your service.
www.karachi.tie.org

9. Fuel up Passion for your Brand
5 key points of Branding
1. Relevance
2. Creative design / Brand identity
3. Message / Communication
4. Understanding the Consumer
5. Consistency
www.karachi.tie.org

10. Fuel up Passion for your Brand
5 key points of Branding
1. Relevance
2. Creative design / Brand identity
3. Message / Communication
4. Understanding the Consumer
5. Consistency
www.karachi.tie.org

11. Fuel up Passion for your Brand
5 key points of Branding
1. Relevance
• Stay relevant to your consumer.
• Keep on evolving.
2. Creative design / Brand identity
• Put your heart into your product.
www.karachi.tie.org

12. Fuel up Passion for your Brand
5 key points of Branding
3. Message / Communication
• Speak the language of Consumer.
• Re affirm your qualities… people have weak memories.
• McDonalds add… check this out.
4. Understanding the Consumer
• Focus on target audience.
5. Consistency
• Check add from Ufone… constant theme… people
loved it… and rest followed
www.karachi.tie.org

13. Fuel up Passion for your Brand
Rizwan Ahmed (Unilever)
Building Brands Online
 One thing common in top 10 fan pages from Pakistan is their content.
 Content will make you a superstar in your field. Work on it!!!
 Brands with high liking skills have Good listening skills.
www.karachi.tie.org

14. Fuel up Passion for your Brand
Sajid Mehmood (Hair stylist)
Success Story
 Started with Rs 2 per hair cut 27 years back .
Haven’t completed high school but had relentless
passion for hair styling.
Secrets of Success
Sincerity
Hard work
Will power
Passion
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