Who will win the content marketing war?

•

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Content marketing is both the oldest strategy in the advertising arsenal and the buzz-tactic of the year. Learn what has made and will continue to turn great storytelling into sales.

Negócios Tecnologia

Emerging Technology Conference: #ETCDallas
July 20, 2013
@mikeorren
Who will win the
content marketing war?

SPEAKEASY
Evolution Part 1:
I have something to Say
and People Like it

SPEAKEASY
Long game. Cost-eﬀective, driving
down promo cost. Yields engaging
social. Lives in controlled environment
that encourages conversion
Ideal distribution channel for
content and promos. Encourages
user participation
Fast action. Requires media for
fast wins. High-cost. Drives social
activity and accelerates growth of
content engagement.

SPEAKEASY
Evolution Part 2:
Now That you’re listening,
I’m going to sell you
something – or annoy you
trying

SPEAKEASY
Content marketing vs SEO?
KUNOCREATIVE.COM

SPEAKEASY
Evolution Part 3:
I’m going to try to make you
think I’m informing, not
selling

SPEAKEASY
SOURCE: HARVARD BUSINESS REVIEW

SPEAKEASY
“MARKETING HAS BECOME A
CONTENT WAR AND NOBODY IS BETTER-
POSITIONED TO WIN A CONTENT WAR
THAN A CONTENT COMPANY.”
JIM MORONEY
PUBLISHER & CEO, THE DALLAS MORNING NEWS
CHAIRMAN, SPEAKEASY

SPEAKEASY
SPEAK TO US. EASILY.
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Who will win the content marketing war?

1. Emerging Technology Conference: #ETCDallas July 20, 2013 @mikeorren Who will win the content marketing war?

2. Prologue

3. SPEAKEASY

4. SPEAKEASY Evolution Part 1: I have something to Say and People Like it

5. SPEAKEASY

6. SPEAKEASY Examples:

7. SPEAKEASY

8. SPEAKEASY

9. SPEAKEASY

10. SPEAKEASY

11. SPEAKEASY

12. SPEAKEASY

13. Background, disclaimers, etc.

14. SPEAKEASY How we see the world

15. SPEAKEASY Long game. Cost-eﬀective, driving down promo cost. Yields engaging social. Lives in controlled environment that encourages conversion Ideal distribution channel for content and promos. Encourages user participation Fast action. Requires media for fast wins. High-cost. Drives social activity and accelerates growth of content engagement.

16. SPEAKEASY

17. SPEAKEASY What is Content marketing?

18. SPEAKEASY What is Content marketing?

19. SPEAKEASY Evolution Part 2: Now That you’re listening, I’m going to sell you something – or annoy you trying

20. SPEAKEASY

21. SPEAKEASY Examples:

22. SPEAKEASY Corporate Content Marketing

23. SPEAKEASY Cause Content Marketing

24. SPEAKEASY Not just narrative

25. SPEAKEASY Not just narrative

26. SPEAKEASY Content marketing vs SEO? KUNOCREATIVE.COM

27. SPEAKEASY Native advertising

28. SPEAKEASY

29. SPEAKEASY

30. SPEAKEASY

31. SPEAKEASY

32. SPEAKEASY Evolution Part 3: I’m going to try to make you think I’m informing, not selling

33. SPEAKEASY

34. SPEAKEASY Examples:

35. Who’s Going to Win?

36. SPEAKEASY

37. SPEAKEASY SOURCE: HARVARD BUSINESS REVIEW

38. SPEAKEASY

39. SPEAKEASY “MARKETING HAS BECOME A CONTENT WAR AND NOBODY IS BETTER- POSITIONED TO WIN A CONTENT WAR THAN A CONTENT COMPANY.” JIM MORONEY PUBLISHER & CEO, THE DALLAS MORNING NEWS CHAIRMAN, SPEAKEASY

40. SPEAKEASY

41. SPEAKEASY

42. SPEAKEASY The next frontier

43. SPEAKEASY

44. SPEAKEASY

45. SPEAKEASY

46. SPEAKEASY SPEAK TO US. EASILY. WWW.YOURSPEAKEASY.COM FACEBOOK.COM/YOURSPEAKEASY @YOURSPEAKEASY QUESTIONS?